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I am a creative and detail-oriented Product Designer with over 9 years of experience specializing in UI/UX design, branding, and digital product development. I focus on crafting user-centered web and mobile experiences and building impactful brand identities for startups, agencies, and Web3 projects. I am passionate about meaningful design that connects people and builds trust. Throughout my career, I have led design projects for hospitality, wellness, and service brands, developed modular design systems, and managed brand identity initiatives. My expertise spans product development, creative direction, user research, interactive prototyping, and marketing asset design leveraging tools like Figma and Adobe Creative Suite.…I am a creative and detail-oriented Product Designer with over 9 years of experience specializing in UI/UX design, branding, and digital product development. I focus on crafting user-centered web and mobile experiences and building impactful brand identities for startups, agencies, and Web3 projects. I am passionate about meaningful design that connects people and builds trust. Throughout my career, I have led design projects for hospitality, wellness, and service brands, developed modular design systems, and managed brand identity initiatives. My expertise spans product development, creative direction, user research, interactive prototyping, and marketing asset design leveraging tools like Figma and Adobe Creative Suite.

Gedebaruna

Product Designer, UX Designer, UI Designer, +2

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I am a creative and detail-oriented Product Designer with over 9 years of experience specializing in UI/UX design, branding, and digital product development. I focus on crafting user-centered web and mobile experiences and building impactful brand identities for startups, agencies, and Web3 projects. I am passionate about meaningful design that connects people and builds trust. Throughout my career, I have led design projects for hospitality, wellness, and service brands, developed modular design systems, and managed brand identity initiatives. My expertise spans product development, creative direction, user research, interactive prototyping, and marketing asset design leveraging tools like Figma and Adobe Creative Suite.…I am a creative and detail-oriented Product Designer with over 9 years of experience specializing in UI/UX design, branding, and digital product development. I focus on crafting user-centered web and mobile experiences and building impactful brand identities for startups, agencies, and Web3 projects. I am passionate about meaningful design that connects people and builds trust. Throughout my career, I have led design projects for hospitality, wellness, and service brands, developed modular design systems, and managed brand identity initiatives. My expertise spans product development, creative direction, user research, interactive prototyping, and marketing asset design leveraging tools like Figma and Adobe Creative Suite.

Available to hire

I am a creative and detail-oriented Product Designer with over 9 years of experience specializing in UI/UX design, branding, and digital product development. I focus on crafting user-centered web and mobile experiences and building impactful brand identities for startups, agencies, and Web3 projects. I am passionate about meaningful design that connects people and builds trust.

Throughout my career, I have led design projects for hospitality, wellness, and service brands, developed modular design systems, and managed brand identity initiatives. My expertise spans product development, creative direction, user research, interactive prototyping, and marketing asset design leveraging tools like Figma and Adobe Creative Suite.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Art Director & Product Designer at Ortius

September 1, 2022 - August 17, 2025

Designed web and mobile experiences for hospitality, wellness, and service brands to enhance engagement. Created design systems and mockups that accelerated product launches and improved consistency. Directed brand identity for over 40 clients, including Sheraton Mactan Cebu venues and key F&B brands.

Creative Manager & Product Designer at Favourse

September 1, 2022 - Present

Redesigned core event creation, ticketing, and crowdfunding flows, improving usability and user satisfaction. Built a modular design system in Figma, boosting UI consistency and reducing development handoff time. Led brand identity management and marketing asset design, strengthening presence in Web3 and event communities.

Branding Supervisor Asia at BVR Group

June 30, 2020 - August 17, 2025

Led website redesigns for major hospitality brands, improving booking flow and online engagement. Developed full brand identity systems and guidelines for hotels and F&B venues. Managed social media content and ad campaigns using performance data to optimize reach.

Creative Lead Graphic Designer at BURO

June 30, 2019 - August 17, 2025

Rebranded hospitality and F&B brands, increasing brand alignment and visual consistency. Designed packaging and marketing materials that improved shelf appeal and visibility. Delivered monthly content for multiple brands, supporting stronger engagement.

Creative Visual Designer Freelance Graphic & Multimedia Designer

December 1, 2018 - August 17, 2025

Designed branding, packaging, and promotional materials for Small-Medium Enterprises in North Bali. Provided event photography and videography for weddings, concerts, and ceremonies. Managed creative process from concept to final production, ensuring quality.

Graphic Designer at Oceanic Bar & Restaurant Bali

May 31, 2017 - August 17, 2025

Rebranded venue identity and created a graphic standards manual. Designed promotional materials and event visuals, boosting marketing efforts. Produced original property photography for print and digital use.

Graphic Designer at North Bali Adventures

July 6, 2015 - November 26, 2016

Designed promotional content for tours and events, increasing campaign visibility by 25%. Captured and edited photography to enhance social media engagement. Co-developed responsive company website, increasing traffic by 40%.