Hi there! I’m a marketing and creative leader with 15+ years shaping growth for tech, energy, and lifestyle brands. I blend strategic vision with hands-on execution, building scalable marketing programs, integrating AI, analytics, and CRM insights to boost conversions, engagement, and revenue while lifting brand recognition. I also partner with executives, sales, and product teams to align messaging, go-to-market plans, and client-facing materials with business goals and market positioning. I bring a collaborative, results-driven approach, fostering cross-functional alignment, establishing repeatable processes, and building strong marketing operations that accelerate output while maintaining quality across campaigns, proposals, and thought leadership.…

GeeFie Ge

Hi there! I’m a marketing and creative leader with 15+ years shaping growth for tech, energy, and lifestyle brands. I blend strategic vision with hands-on execution, building scalable marketing programs, integrating AI, analytics, and CRM insights to boost conversions, engagement, and revenue while lifting brand recognition. I also partner with executives, sales, and product teams to align messaging, go-to-market plans, and client-facing materials with business goals and market positioning. I bring a collaborative, results-driven approach, fostering cross-functional alignment, establishing repeatable processes, and building strong marketing operations that accelerate output while maintaining quality across campaigns, proposals, and thought leadership.…

Available to hire

Hi there! I’m a marketing and creative leader with 15+ years shaping growth for tech, energy, and lifestyle brands. I blend strategic vision with hands-on execution, building scalable marketing programs, integrating AI, analytics, and CRM insights to boost conversions, engagement, and revenue while lifting brand recognition. I also partner with executives, sales, and product teams to align messaging, go-to-market plans, and client-facing materials with business goals and market positioning.

I bring a collaborative, results-driven approach, fostering cross-functional alignment, establishing repeatable processes, and building strong marketing operations that accelerate output while maintaining quality across campaigns, proposals, and thought leadership.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Global Creative Director at Too Faced Cosmetics (Estée Lauder Companies)
September 1, 2018 - July 1, 2023
Led global brand and creative strategy for a top 10 North American prestige makeup brand; directed a 15+ person global creative team; oversaw 360° campaigns across digital, retail, and experiential channels; spearheaded market expansion into 9+ international markets, achieving 45% global market share gain and 50% YoY revenue growth; led the ‘Plumping Station’ launch with 700% conversion growth in three months and secured a #1 category position for four consecutive years; rebuilt visual and verbal identity system for scalable, consistent creative across markets, channels, and product lines; collaborated with executive leadership, sales, and operations to align marketing strategies, messaging, and client-facing materials with business goals; established processes for marketing intelligence, campaign planning, and performance reporting.
Creative Director, Marketing at Veritone, Inc.
January 1, 2017 - September 1, 2018
Directed creative strategy for an AI technology startup; led company-wide rebrand, aligning narrative, design, and user experience across digital and sales enablement; produced product videos, roadshow presentations, and sales decks contributing to $3M in new business; partnered with marketing, product, and sales to drive pipeline and revenue goals.
Creative Services Manager at Code Four
January 1, 2014 - March 1, 2015
Oversaw all creative projects from intake to completion; defined objectives with clients; managed timelines, resources, and cross-functional teams; implemented structured feedback loops; mentored junior creatives; improved consistency and quality of deliverables.
Senior Art Director / Associate Creative Director at VDS LA
January 1, 2009 - December 31, 2014
Directed integrated marketing and digital campaigns for beauty, education, and hospitality clients; developed multi-channel plans across email, digital advertising, and social media; partnered with analytics and media teams to optimize ROI and guide decisions; ensured proposals and campaigns were delivered on time and aligned with client success metrics.
Senior Art Director at Freelance Clients and Agencies
December 31, 2008 - December 30, 2014
Partnered with copywriters as a creative team to concept and execute integrated campaigns for global agencies and brands (Saatchi & Saatchi, Ogilvy, JWT, Dove, Ford, Boots, No.7 Cosmetics); developed cohesive print, digital, and TV campaigns; supported pursuit wins and brand growth; contributed to new business through campaign ideation, pitches, and presentation materials; storyboarded and art-directed photo and video shoots to ensure consistent brand standards; managed client communications and cross-functional teams.
Marketing and Creative Director at Aivilo Futures
June 30, 2023 - Present
Lead multi-channel campaigns (digital, social, experiential); manage global brand localization (digital, print, experiential); oversee Lifecycle Marketing Team leadership and talent development; craft copy strategy and writing for global campaigns; support KPI and ROI-driven marketing analytics; provide creative direction and storytelling; lead funnel optimization; ensure marketing operations and change management; build culture and processes across teams.
Creative Director, Marketing at Veritone, Inc.
January 1, 2014 - March 1, 2015
Led creative strategy for an AI technology startup, partnering with marketing, product, and sales to translate complex offerings into straightforward, engaging campaigns that supported pipeline and revenue goals. Directed a company-wide rebrand, integrating narrative, design, and user experience across all branded materials, from digital to sales enablement. Wrote and directed product videos, roadshow presentations, and sales decks that contributed to acquiring $3M in new business, tying creative outputs directly to measurable sales impact.
Senior Art Director at Freelance Clients and Agencies
January 1, 2009 - December 31, 2014
Partnered with copywriters as a creative team to concept and execute integrated campaigns for global agencies and brands (Saatchi & Saatchi, Ogilvy, JWT, Dove, Ford, Boots, No.7 Cosmetics), supporting pursuit wins and brand growth. Developed cohesive print, digital, and TV campaigns that strengthened brand messaging and increased audience engagement, measured through campaign performance and client KPIs. Contributed to new business through campaign ideation, pitch decks, and presentation materials that helped secure additional projects and client relationships. Storyboarded and art-directed photo and video shoots to ensure consistent execution across media. Managed client communications and cross-functional teams to deliver on schedule and within budget while maintaining quality and strategic alignment.
Senior Art Director at Freelance Clients and Agencies
March 1, 2015 - January 31, 2017
Continued freelance leadership by concepting and delivering integrated campaigns for global brands, supporting new business pursuits with compelling pitches and client-facing materials. Maintained high standards of creative execution across print, digital, and video.
Global Creative Director at Too Faced Cosmetics (Estée Lauder Companies)
January 1, 2009 - December 31, 2014
Directed global brand and creative strategy for a top 10 North American prestige makeup brand, serving as a key partner to the founder and executive leadership in market expansion and revenue growth. Led a 15+ person global creative team, overseeing 360° campaign delivery across digital, retail, and experiential channels to support launches and core business performance. Oversaw brand entry and growth in 9+ international markets, driving a 45% global market share gain and 50% YoY revenue growth by tailoring positioning, campaigns, and launch plans to regional objectives. Led the “Plumping Station” launch, coordinating cross-functional teams and go-to-market efforts to achieve 700% conversion growth in three months and secure a #1 category position for four consecutive years. Rebuilt and governed the brand’s visual and verbal identity system, ensuring consistency across all touchpoints and enabling scalable, repeatable creative execution across markets, channels, and product line
Brand Strategy GTM Planning Pursuit and Proposal Strategy Lead at Independent / Consulting
July 1, 2023 - Present
Brand strategy go-to-market planning, pursuit and proposal strategy for multi-channel campaigns (digital, social, experiential); lifecycle marketing leadership, KPI-driven analytics, and cross-functional collaboration to align marketing with business development and market positioning.
Senior Art Director at Freelance Clients and Agencies
January 1, 2001 - January 1, 2005
Partnered with copywriters as a creative team to concept and execute integrated campaigns for global agencies and brands (Saatchi & Saatchi, Ogilvy, JWT, Dove, Ford, Boots, No.7 Cosmetics), supporting pursuit wins and brand growth. Developed cohesive print, digital, and TV campaigns that strengthened brand messaging and increased audience engagement, measured through campaign performance and client KPIs. Contributed to new business efforts through campaign ideation, pitch decks, and presentation materials that helped secure additional projects and client relationships. Storyboarded and art-directed photo and video shoots to ensure that creative vision, brand standards, and messaging were consistently executed across media.

Education

BA, Design Studies at London Metropolitan University, UK
January 1, 1999 - January 1, 2001
BTEC National Diploma in Graphic Design at London Kingsway College, UK
January 1, 2001 - January 1, 2005
BA Design Studies at London Metropolitan University, UK
January 1, 1999 - January 1, 2001
BTEC National Diploma in Graphic Design at London Kingsway College, UK
January 11, 2030 - December 16, 2025
BA at London Metropolitan University
January 1, 1999 - January 1, 2001
BTEC National Diploma in Graphic Design at London King's Sway College
January 1, 1999 - January 1, 2001

Qualifications

BTEC National Diploma in Graphic Design
January 11, 2030 - December 16, 2025

Industry Experience

Media & Entertainment, Consumer Goods, Energy & Utilities, Education, Software & Internet, Wholesale & Distribution, Professional Services, Real Estate & Construction, Retail, Other

Skills

Experience Level