Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a Visual Merchandiser with a strong background in graphic design and illustration, bringing together spatial storytelling, visual communication, and creative design. I create engaging visual concepts that connect brands with their audiences — from retail displays and window concepts to graphic artwork, illustrations, and visual campaigns. With an eye for detail and a passion for creating compelling visuals, I enjoy turning ideas into thoughtful, distinctive experiences that are both visually impactful and aligned with a brand’s identity. Available for freelance collaborations, creative projects, and visual design work.…I’m a Visual Merchandiser with a strong background in graphic design and illustration, bringing together spatial storytelling, visual communication, and creative design. I create engaging visual concepts that connect brands with their audiences — from retail displays and window concepts to graphic artwork, illustrations, and visual campaigns. With an eye for detail and a passion for creating compelling visuals, I enjoy turning ideas into thoughtful, distinctive experiences that are both visually impactful and aligned with a brand’s identity. Available for freelance collaborations, creative projects, and visual design work.

Geenie Png

Character Designer, Illustrator, Designer, +1





I’m a Visual Merchandiser with a strong background in graphic design and illustration, bringing together spatial storytelling, visual communication, and creative design. I create engaging visual concepts that connect brands with their audiences — from retail displays and window concepts to graphic artwork, illustrations, and visual campaigns. With an eye for detail and a passion for creating compelling visuals, I enjoy turning ideas into thoughtful, distinctive experiences that are both visually impactful and aligned with a brand’s identity. Available for freelance collaborations, creative projects, and visual design work.…I’m a Visual Merchandiser with a strong background in graphic design and illustration, bringing together spatial storytelling, visual communication, and creative design. I create engaging visual concepts that connect brands with their audiences — from retail displays and window concepts to graphic artwork, illustrations, and visual campaigns. With an eye for detail and a passion for creating compelling visuals, I enjoy turning ideas into thoughtful, distinctive experiences that are both visually impactful and aligned with a brand’s identity. Available for freelance collaborations, creative projects, and visual design work.

Available to hire

I’m a Visual Merchandiser with a strong background in graphic design and illustration, bringing together spatial storytelling, visual communication, and creative design.
I create engaging visual concepts that connect brands with their audiences — from retail displays and window concepts to graphic artwork, illustrations, and visual campaigns.

With an eye for detail and a passion for creating compelling visuals, I enjoy turning ideas into thoughtful, distinctive experiences that are both visually impactful and aligned with a brand’s identity.

Available for freelance collaborations, creative projects, and visual design work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Senior Visual Merchandiser at LANCOME L’OREAL (TR APAC Launch Development - Execution)

June 1, 2023 - Present

Led counter updates by organizing in-store soft merchandising materials to enhance POS retail excellence. Managed promotions/HPP/SPP project execution end-to-end from design, technical input, production, installation, rectification, reporting and record-keeping. Produced comprehensive display guidelines and planograms for RM/BA/agents references. Maintained systematic photo reports and records for review/presentation and collaborated closely with retail design and project coordination teams, including estimating opening costs and integrating VM material lists for logistics.

Senior Visual Merchandiser at LANCOME L’OREAL (TR APAC Launch Development - Planning)

June 1, 2023 - Present

Managed PLV and institutional/newness display design with concept adaptation, order forecast, production and allocation. Performed visual cropping adaptation and supported planning with language strategy validation. Executed retro planning to implement launches following the marketing calendar. Ensured timely rollouts and provided support for material planning and allocation.

Regional Space Planner (Executive Regional Oversight) at SEPHORA SEA

June 1, 2019 - July 31, 2022

Handled exclusive brand portfolios across SG/MY/TH and HK by liaising with brands on newness launch asset validation (visuals, assortments, renderings). Monitored local merchandising processes and coached local teams for in-store execution. Supported merchandising space efficiency and floorplan management to ensure consistent brand line-up and space allocation. Built planograms and typography in JDA to enable auto replenishment (Minis) aligned to Omni Brand Launch calendars. Supported productivity/category reporting preparation and ensured visual and assortment execution through regular store visits and planogram releases on monthly cycles.

Visual Merchandising Executive (Franchise Store Oversight) at Adidas Singapore (Contract under CPM Asia sales & Marketing)

May 1, 2017 - May 31, 2019

Oversaw a group of at least 20 franchise stores, ensuring application of visual merchandising standards across at least 2 model stores per day. Coached store personnel to achieve standards and acted as a VM ambassador/role model. Coordinated with vendors for visual materials and new launch executions across franchise doors. Visited competitors and reported best practices bi-weekly. Managed props and VM tools inventory, developed client relationships for campaign/field-program execution, and planned mannequin styling and window display rotations according to seasonal guidelines and sales performance.

Visual Merchandiser (In-Store/Window) at Hennes & Mauritz (H&M)

April 1, 2014 - January 31, 2017

Created trend stories and merchandising focus by selecting samples qualitatively. Ensured visual materials and storage rooms were maintained and merchandise was regularly updated. Designed and updated themes to keep stores fresh, including building window displays adapted to global guidelines. Planned store layout planograms according to guidelines and sales reports. Supported store openings by preparing and setting up new stores. Provided customer experience improvements through concept layout, fixture/navigation, and alignment with commercial handbooks and KPI-driven actions.