Guillermo Abad

Founder and Creative Director guiding the studio’s artistic vision, strategic growth, and daily operations. Lead premium 2D-style cell shading and anime-accurate figure painting while overseeing bespoke graphic design and client-ready website experiences. Manage end-to-end website design, development, and maintenance using WIX, including UI/UX optimization and e-commerce functionality. Create striking brand identities and promotional assets for pop culture and anime subcultures. Handle client consultations, timelines, budgeting, and studio business development.

Develop, schedule, and publish high-quality visual and written content across major social platforms (LinkedIn, Instagram, X, Facebook). Plan and execute digital campaigns aligned with business goals, maintaining a cohesive brand voice. Monitor community channels, respond to inquiries, and drive engagement to build loyalty. Review weekly performance analytics (engagement, reach, conversion) and iterate strategies using actionable insights. Coordinate remotely with cross-functional teams using asynchronous tools (Asana) to meet deadlines.

Lead multi-channel creative marketing projects from planning through delivery, ensuring they stay on schedule, scope, and budget. Establish and streamline agile project management workflows to help the creative team work efficiently. Act as a primary stakeholder point of contact, translating business goals into actionable creative briefs. Manage resource and capacity planning to balance workloads across designers, copywriters, and multimedia producers. Identify risks early, troubleshoot blockers, and maintain high creative output quality.