Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a passionate product designer with over five years of experience dedicated to creating exceptional user experiences in e-commerce, tech, and e-pharma. My focus is on leveraging data-driven insights to guide design decisions, ultimately shaping impactful product strategies. I love collaborating with multidisciplinary teams to drive projects forward and achieve innovative solutions that benefit both users and businesses.…I'm a passionate product designer with over five years of experience dedicated to creating exceptional user experiences in e-commerce, tech, and e-pharma. My focus is on leveraging data-driven insights to guide design decisions, ultimately shaping impactful product strategies. I love collaborating with multidisciplinary teams to drive projects forward and achieve innovative solutions that benefit both users and businesses.

Gema Sánchez de Lozoya

Product Designer, Conversion Rate Optimization Expert





I'm a passionate product designer with over five years of experience dedicated to creating exceptional user experiences in e-commerce, tech, and e-pharma. My focus is on leveraging data-driven insights to guide design decisions, ultimately shaping impactful product strategies. I love collaborating with multidisciplinary teams to drive projects forward and achieve innovative solutions that benefit both users and businesses.…I'm a passionate product designer with over five years of experience dedicated to creating exceptional user experiences in e-commerce, tech, and e-pharma. My focus is on leveraging data-driven insights to guide design decisions, ultimately shaping impactful product strategies. I love collaborating with multidisciplinary teams to drive projects forward and achieve innovative solutions that benefit both users and businesses.

Available to hire

I’m a passionate product designer with over five years of experience dedicated to creating exceptional user experiences in e-commerce, tech, and e-pharma. My focus is on leveraging data-driven insights to guide design decisions, ultimately shaping impactful product strategies. I love collaborating with multidisciplinary teams to drive projects forward and achieve innovative solutions that benefit both users and businesses.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Head of Product Design and Experimentation South Europe at Atida

February 1, 2022 - November 13, 2025

As the lead designer, I oversee end-to-end product design, from research to delivery, focusing on checkout and onboarding flows that enhance conversion and customer satisfaction.

Head of Customer Experience at Dosfarma

January 31, 2022 - January 31, 2022

Defined the company’s first CX and UX strategy, implementing a data-driven culture across various teams to drive actionable product improvements.

Customer Experience Manager at Neck & Neck

October 31, 2020 - October 31, 2020

Responsible for the e-commerce transformation, focusing on user journey optimization and data-driven experiments to guide product decisions.

Professor in Customer Experience & Innovation at EBF Business School

May 1, 2023 - November 13, 2025

Teaching Human-Centered Design, Product Strategy, and Customer Experience with an emphasis on innovation.

Experimentation & Product Design Lead at Atida

February 1, 2022 - November 13, 2025

Lead designer responsible for end-to-end product design within the product & tech organization. Worked on feature releases and continuous improvements affecting both customers and internal teams. Specialized in enhancing checkout, shop, and onboarding flows through behavioral design and iterative experimentation.