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I am Gemma Haimes, a British communications and marketing leader with almost 20 years’ experience across corporate real estate, not-for-profit membership organizations, and lifestyle brands. I advise senior stakeholders, cultivate trusted relationships, and orchestrate integrated campaigns across EMEA and APAC, from asset acquisitions and disposals to crisis communications and media relations. I also lead thought leadership campaigns and crisis governance for global audiences, shaping narratives that support strategic priorities. I’m passionate about sustainability and have formal training in Business Sustainability Management from the University of Cambridge. I align communications with purpose-driven missions, leveraging cross‑sector experience to build adoption, engage international media, and deliver measurable impact that helps shape the built environment and the organizations that steward it.…I am Gemma Haimes, a British communications and marketing leader with almost 20 years’ experience across corporate real estate, not-for-profit membership organizations, and lifestyle brands. I advise senior stakeholders, cultivate trusted relationships, and orchestrate integrated campaigns across EMEA and APAC, from asset acquisitions and disposals to crisis communications and media relations. I also lead thought leadership campaigns and crisis governance for global audiences, shaping narratives that support strategic priorities. I’m passionate about sustainability and have formal training in Business Sustainability Management from the University of Cambridge. I align communications with purpose-driven missions, leveraging cross‑sector experience to build adoption, engage international media, and deliver measurable impact that helps shape the built environment and the organizations that steward it.

Gemma

Brand Strategist, Content Creator, Media Coordinator, +2

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I am Gemma Haimes, a British communications and marketing leader with almost 20 years’ experience across corporate real estate, not-for-profit membership organizations, and lifestyle brands. I advise senior stakeholders, cultivate trusted relationships, and orchestrate integrated campaigns across EMEA and APAC, from asset acquisitions and disposals to crisis communications and media relations. I also lead thought leadership campaigns and crisis governance for global audiences, shaping narratives that support strategic priorities. I’m passionate about sustainability and have formal training in Business Sustainability Management from the University of Cambridge. I align communications with purpose-driven missions, leveraging cross‑sector experience to build adoption, engage international media, and deliver measurable impact that helps shape the built environment and the organizations that steward it.…I am Gemma Haimes, a British communications and marketing leader with almost 20 years’ experience across corporate real estate, not-for-profit membership organizations, and lifestyle brands. I advise senior stakeholders, cultivate trusted relationships, and orchestrate integrated campaigns across EMEA and APAC, from asset acquisitions and disposals to crisis communications and media relations. I also lead thought leadership campaigns and crisis governance for global audiences, shaping narratives that support strategic priorities. I’m passionate about sustainability and have formal training in Business Sustainability Management from the University of Cambridge. I align communications with purpose-driven missions, leveraging cross‑sector experience to build adoption, engage international media, and deliver measurable impact that helps shape the built environment and the organizations that steward it.

Available to hire

I am Gemma Haimes, a British communications and marketing leader with almost 20 years’ experience across corporate real estate, not-for-profit membership organizations, and lifestyle brands. I advise senior stakeholders, cultivate trusted relationships, and orchestrate integrated campaigns across EMEA and APAC, from asset acquisitions and disposals to crisis communications and media relations. I also lead thought leadership campaigns and crisis governance for global audiences, shaping narratives that support strategic priorities.

I’m passionate about sustainability and have formal training in Business Sustainability Management from the University of Cambridge. I align communications with purpose-driven missions, leveraging cross‑sector experience to build adoption, engage international media, and deliver measurable impact that helps shape the built environment and the organizations that steward it.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Spanish; Castilian

Intermediate

French

Beginner

Italian

Beginner

Portuguese

Beginner

Work Experience

Director, Communications (EMEA) at Savills

December 1, 2022 - October 21, 2025

Advised the EMEA operations board on corporate strategy and managed all internal and external communications around asset acquisitions and disposals, as well as crisis communications. Executed global campaigns and thought leadership across EMEA (e.g., Global Retail Index, Tech Cities, What Workers Want). Built and led a regional, multi-disciplinary communications function across EM EA.

Senior Account Manager (PR) at Luchford APMs

May 1, 2011 - October 21, 2025

Managed profiles of VIP clients and a roster of designers (e.g., Philippe Starck, Kelly Hoppen, Jade Jagger, Marcel Wanders). Led high-profile product launches, international press trips, and central campaign management.

Head of Communications & Marketing at Urban Land Institute (Asia Pacific & EMEA)

January 1, 2023 - Present

Head of Communications & Marketing for ULI Asia Pacific & EMEA; drove regional campaigns and media relations to support the Institute’s mission, including governance of press engagement and media strategy for industry events and partnerships. Led the annual Summit campaign, contributing to attendance growth and revenue targets.