Gemma

Available to hire

I am Gemma Haimes, a British communications and marketing leader with almost 20 years’ experience across corporate real estate, not-for-profit membership organizations, and lifestyle brands.

About

I am Gemma Haimes, a British communications and marketing leader with almost 20 years’ experience across corporate real estate, not-for-profit membership organizations, and lifestyle brands. I advise senior stakeholders, cultivate trusted relationships, and orchestrate integrated campaigns across EMEA and APAC, from asset acquisitions and disposals to crisis communications and media relations. I also lead thought leadership campaigns and crisis governance for global audiences, shaping narratives that support strategic priorities.

I’m passionate about sustainability and have formal training in Business Sustainability Management from the University of Cambridge. I align communications with purpose-driven missions, leveraging cross‑sector experience to build adoption, engage international media, and deliver measurable impact that helps shape the built environment and the organizations that steward it.

  • 15 years' experience
  • Joined October 2025

Skills· 1

Languages

  • EnglishFluent
  • Spanish; CastilianIntermediate
  • FrenchBeginner
  • ItalianBeginner
  • PortugueseBeginner

Industry experience

  • Real Estate & Construction
  • Professional Services
  • Media & Entertainment
  • Education
  • Non-Profit Organization

More experts in Hong Kong, Hong Kong

Work experience

Head of Communications & Marketing · Urban Land Institute (Asia Pacific & EMEA)Jan 2023 – Present · 3 yrs 11 mos

Head of Communications & Marketing for ULI Asia Pacific & EMEA; drove regional campaigns and media relations to support the Institute’s mission, including governance of press engagement and media strategy for industry events and partnerships. Led the annual Summit campaign, contributing to attendance growth and revenue targets.

Director, Communications (EMEA) · SavillsDec 2022 – Oct 2025 · 2 yrs 11 mos

Advised the EMEA operations board on corporate strategy and managed all internal and external communications around asset acquisitions and disposals, as well as crisis communications. Executed global campaigns and thought leadership across EMEA (e.g., Global Retail Index, Tech Cities, What Workers Want). Built and led a regional, multi-disciplinary communications function across EM EA.

Senior Account Manager (PR) · Luchford APMsMay 2011 – Oct 2025 · 14 yrs 6 mos

Managed profiles of VIP clients and a roster of designers (e.g., Philippe Starck, Kelly Hoppen, Jade Jagger, Marcel Wanders). Led high-profile product launches, international press trips, and central campaign management.

Education

BA Modern Language Studies (French, Spanish, Portuguese) · University of Nottingham2002 – 2006
Business Sustainability Management (Distincti on) · University of Cambridge2022 – 2023

Certifications and awards

Business Sustainability Management (Distinction)2022 – 2023
BA Modern Language Studies (French, Spanish, Portuguese)2002 – 2006

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