I'm a storyteller—the kind who can turn a dry UN report into scroll-stopping content. From raising $130K in six weeks for UNICEF to growing audiences for Africa's largest art fair, I know how to make content perform across digital channels. I've built communities from scratch, crafted stories that people remember, share, and act on. My strength is narrative; my edge is bringing it to life with visuals and creative, out-of-the-box thinking.…

Genevieve Putter

I'm a storyteller—the kind who can turn a dry UN report into scroll-stopping content. From raising $130K in six weeks for UNICEF to growing audiences for Africa's largest art fair, I know how to make content perform across digital channels. I've built communities from scratch, crafted stories that people remember, share, and act on. My strength is narrative; my edge is bringing it to life with visuals and creative, out-of-the-box thinking.…

Available to hire

I’m a storyteller—the kind who can turn a dry UN report into scroll-stopping content. From raising $130K in six weeks for UNICEF to growing audiences for Africa’s largest art fair, I know how to make content perform across digital channels.

I’ve built communities from scratch, crafted stories that people remember, share, and act on. My strength is narrative; my edge is bringing it to life with visuals and creative, out-of-the-box thinking.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Social Media & Content Producer at UNICEF Aotearoa
March 1, 2023 - Present
Designing and executing multi-channel social media and content strategies across Instagram, Facebook and LinkedIn; creating social posts, blogs, visuals and donor communications; coordinating analytics and optimizing engagement across channels.
Founder & Content Creator at The New Normal
January 1, 2022 - October 2, 2025
Founded and led digital and social campaigns for Africa's largest art fair; grew audience and ticket sales; built community from scratch; defined brand voice and content calendar; hosted live and online educational events.
Social Media & Content Producer at COMFI
January 1, 2020 - October 2, 2025
Wrote editorial features on design, decor and lifestyle; contributed to social media campaigns; developed content and managed editorial workflows.
Social Media Manager at Investec Cape Town Art Fair
January 1, 2020 - October 2, 2025
Wrote editorial features on design, décor and lifestyle; managed social media; supported editorial projects and overall content strategy for the art fair.
Features & Editorial Writer at House & Leisure / Creative Group
January 1, 2017 - October 2, 2025
Wrote features and editorials on design, décor and lifestyle; contributed to masthead; assisted with editorial direction and content creation.
Founder & Content Creator at The New Normal
January 1, 2022 - October 2, 2025
Led digital social campaigns and content for Africa’s largest art fair; increased ticket sales by 30% through targeted campaigns; built communities from scratch; hosted live and online educational events.
Editorial Features & Editorial Writer at House & Leisure / Creative Group
January 1, 2017 - October 2, 2025
Wrote features on design, decor, lifestyle; contributed editorial projects; byline on masthead.
Social Media & Content Producer at COMFI
January 1, 2020 - October 2, 2025
Wrote editorial features on design and lifestyle; produced social media and content; supported multi-channel campaigns.
Digital Content Specialist at COMFI
February 28, 2023 - October 3, 2025
Led digital content strategy; built brand voice; managed social media & content production; created multi-channel campaigns; developed EDM flows.
Social Media & Content Producer at Investec Cape Town Art Fair
December 31, 2020 - October 3, 2025
Wrote editorial features; managed social media; drove audience growth; contributed to campaigns for Africa’s largest art fair.
Editorial Writer (Features & Editorial) at House & Leisure / Creative Group
December 31, 2017 - October 3, 2025
Wrote features on design, décor, lifestyle; contributed bylines; built masthead content; edited editorial projects.
Founder & Content Creator at The New Normal
December 31, 2022 - October 3, 2025
Founded The New Normal; led digital social and content campaigns for Africa’s largest art fair; grew audience and ticket sales.

Education

MPhil in African Studies & Public Culture at University of Cape Town
January 11, 2003 - October 2, 2005
BA in Religious Studies & Sociology at University of Cape Town
January 11, 2000 - October 2, 2002
BA Religious Studies & Sociology at University of Cape Town
January 11, 2030 - October 2, 2025
MPhil, Africa Studies & Public Culture at University of Cape Town
January 11, 2030 - October 2, 2025
Bachelor of Arts in Religious Studies & Sociology at University of Cape Town
January 11, 2030 - October 3, 2025
Master of Philosophy (MPhil) in African Studies & Public Culture at University of Cape Town
January 11, 2030 - October 3, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Software & Internet, Professional Services

Skills

Experience Level