Available to hire
I’m a creative strategist and copy-focused storyteller who thrives on turning ideas into high-impact content across B2B and B2C channels. I believe brevity fuels wit and drive clear, efficient, and creative messaging across traditional, digital, and social platforms. I shape sight-led narratives and campaigns that resonate and perform, delivering insights with clarity and agility.
Skills
Experience Level
Expert
Language
English
Fluent
Work Experience
Creative & Social Media Strategist at Independent Consultant (S. Korea / Philippines)
January 1, 2020 - PresentProvide key consulting services, offering valuable insights and actionable recommendations on marketing plans and advertising strategies; craft social media campaigns and captions that resonate with target audiences and achieve business outcomes.
Creative Director (Content Development) at Mesh Lab Makati, Philippines
March 1, 2023 - August 31, 2024Directed integrated content strategy development and execution for direct client projects; oversaw end-to-end creative development and campaigns for brands, aligning with client objectives.
Associate Creative Director at 1 Digital Media Group
August 1, 2021 - March 31, 2023Managed the Copy Group and led the development of innovative below-the-line marketing campaigns; expanded agency offerings and secured new business.
Copywriter at BBDO Guerrero Ortega
November 1, 2003 - December 31, 2006Crafted compelling copy for major advertising campaigns across print, broadcast, and digital channels; collaborated with creative and account teams to translate client briefs into effective messaging.
Senior Copywriter at Dentsu Philippines
September 1, 2014 - February 28, 2015Wrote compelling copy for advertising campaigns and marketing materials across diverse channels; supported senior teams and helped shape messaging.
Associate Digital Director at Dentsu Philippines
June 1, 2015 - July 31, 2019Led digital and social media accounts for key clients; promoted to Associate Digital Director; managed cross-functional teams and digital deliverables; represented the agency at Dentsu Japan HQ.
Head of Digital at Local Government of Quezon City
August 1, 2019 - January 31, 2020Transformed the Quezon City Mayor's Public Affairs and Information Department into digital communications; enhanced citizen engagement and government transparency; supported multiple departments with social media management and online communications strategies.
Head of Digital Marketing at Elemie Naturals / Pili Ani (Elemie Naturals, San Juan, Philippines)
March 1, 2020 - September 30, 2020Led digital marketing activities for Pili Ani; navigated COVID-19 challenges; developed engaging social media content, managed paid campaigns, and oversaw website maintenance.
Freelance Creative Writer at Various Companies
June 1, 2007 - May 31, 2015Provided creative writing services for a diverse range of projects and clients, including advertising copy, marketing content, and editorial pieces.
Associate Managing Editor at Summit Media
February 1, 2007 - May 31, 2007Managed the editorial workflow and content production for assigned publications, ensuring timely delivery and adherence to high editorial standards.
Education
Bachelor of Arts, Major in Literature (English) at Ateneo de Manila University
March 1, 2000 - March 1, 2004Qualifications
Industry Experience
Media & Entertainment, Professional Services
Skills
Experience Level
Expert
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