I’m a creative leader with 15+ years of experience building brand systems and directing multi-channel design for e-commerce, email, social, and print. I translate business goals into clear visual strategy, run end-to-end production from concept to launch, and implement scalable processes that improve consistency, speed, and performance. I specialize in D2C growth, omnichannel campaigns, and photography direction, and I’ve scaled revenue, improved email performance, and streamlined asset libraries across multiple brands. I love collaborating with sales, product, and leadership to align creative priorities with launches and seasonal initiatives.…

Jennifer Martin

I’m a creative leader with 15+ years of experience building brand systems and directing multi-channel design for e-commerce, email, social, and print. I translate business goals into clear visual strategy, run end-to-end production from concept to launch, and implement scalable processes that improve consistency, speed, and performance. I specialize in D2C growth, omnichannel campaigns, and photography direction, and I’ve scaled revenue, improved email performance, and streamlined asset libraries across multiple brands. I love collaborating with sales, product, and leadership to align creative priorities with launches and seasonal initiatives.…

Available to hire

I’m a creative leader with 15+ years of experience building brand systems and directing multi-channel design for e-commerce, email, social, and print. I translate business goals into clear visual strategy, run end-to-end production from concept to launch, and implement scalable processes that improve consistency, speed, and performance.

I specialize in D2C growth, omnichannel campaigns, and photography direction, and I’ve scaled revenue, improved email performance, and streamlined asset libraries across multiple brands. I love collaborating with sales, product, and leadership to align creative priorities with launches and seasonal initiatives.

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Work Experience

Creative, Brand & Digital Manager at Golden Lighting
June 1, 2024 - Present
Own brand, creative, and digital execution across customer-facing channels; translate strategy into measurable outcomes through campaigns, e-commerce optimization, and systemized marketing operations. Lead D2C strategy end-to-end; scaled revenue from approximately $1.5K/month to $10K+ during peak holiday season. Improved email performance from ~23% average open rates to ~35% through segmentation, creative strategy, and iteration. Built brand systems and a centralized brand library to support consistency, speed, and scalability. Partner with sales, product, and leadership to align creative priorities with launches, promotions, and seasonal initiatives. Directed a website revamp focused on usability, content clarity, and conversion.
Senior Graphic Designer + Brand Strategist at Golden Lighting
June 1, 2024 - May 1, 2025
Led brand stewardship for Golden Lighting and an expanding portfolio, including a parent brand evolution and three sub-brand identity launches. Independently designed and produced the flagship product catalog (300+ pages), strengthening navigation and product storytelling for B2B and D2C audiences. Built and maintained a multi-brand photo library and asset system; coordinated international photography, editing, and delivery with overseas partners. Created scalable design systems and SOPs for campaign execution, improving team efficiency and creative consistency. Developed social content standards and design-forward storytelling across platforms; supported stakeholders with planning and scheduling. Built an internal brand microsite for sales enablement, centralizing tools, SOPs, and best practices. Helped define brand voice and copy foundations across blogs, catalogs, and campaign messaging.
Creative Director & Senior Designer (Freelance) at GennM Studio
January 1, 2020 - Present
Build end-to-end brand systems (identity, packaging, web, and social) for lifestyle, beauty, and hospitality clients. Direct integrated campaigns across print and digital channels, aligning creative with business goals and launch timelines. Lead brand and product photography direction to create cohesive visual narratives for both launch and evergreen content.
Art Team Lead at CosPro Marketing
January 1, 2015 - January 1, 2020
Designed retail campaigns and branded materials for national retailers including CVS, Target, and Walgreens. Produced promotional signage, product collateral, and retail kits with strict adherence to brand guidelines and production specifications. Managed design workflows and print production timelines, supporting cross-functional teams and on-time delivery.

Education

Bachelor's of Fine Arts at Ringling School of Art and Desgin
May 30, 2006
Illustration
Masters of Fine Arts at Full Sail University
July 15, 2012
Media Design
Master of Fine Arts in Media Design at Full Sail University
January 11, 2030 - January 1, 2012
Bachelor of Fine Arts in Illustration at Ringling College of Art & Design
January 11, 2030 - January 1, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Energy & Utilities, Healthcare, Manufacturing, Media & Entertainment, Professional Services, Wholesale & Distribution, Retail, Travel & Hospitality, Other
    uniE621 NAOMI Nail Lacquer
    I had the pleasure of meeting Naomi while working at CosPro Marketing. She had a brilliant idea to create her own line of vegan nail polishes and was in search of someone who could help bring her vision to life. After some discussions, we decided to join forces and collaborate on the launch of NAOMI Nail Lacquer. Together, we worked tirelessly to make sure every detail was perfect, from the colors of the polishes to the packaging design. It was a challenging journey, but we were determined to make it a success. And seeing the brand take off was such a rewarding experience. I was honored to be part of the brand’s beginning phases and cannot wait to see NAOMI Nail Lacquer grow in the future. graphicdesigner logo webdesigner designer branding photoediting photography packagingdesign…
    uniE621 Katya Vineyards
    Katya Vineyards is a full-service winery based in Morriston, FL, with a wine bar and gourmet restaurant in downtown Ocala, FL. The Sokol family came to me wanting a more artistic approach to branding and print presentations on their wine bottles. We began with a series of three bottles showcasing their unique family heritage and family name. Utilizing the Sokol (surname) in Slavic, which means falcon, we created a unique group of wines depicting the falcon. When viewed separately, each bottle is its own piece of art, but the three bottles create a single falcon image. After completing these initial designs, we began working on several others for premium wines, classic wines, wine jelly, bottles of vinegar, and champagne. branding graphicdesigner illustrator logo designer packagingdesign…
    uniE621 William Stone Premiere Properties Website
    William Stone Properties is a distinguished custom home construction company based in Celebration, Florida. Their portfolio boasts some of the most remarkable custom homes and unique vacation rental properties located in close proximity to Disney World. As their designated website designer, I had the opportunity to work closely with William Stone Properties to create a website that would encapsulate the essence of their elegant and grand designs while providing a user-friendly interface that would appeal to those seeking more modest Florida living. Through careful conceptualization, I developed a clean, modern, and timeless design, ensuring that the website would stand the test of time and provide a lasting platform for their business. In addition to designing and implementing the website, I led their branding update, working on various collateral to better advertise their business and enhance their brand image. My collaboration with William Stone Properties was an enriching experience, and I was delighted to contribute to their success. logo graphicdesigner webdesigner designer copywriter contentcreator…
    uniE621 LuminaSkin
    LuminaSkin, a distinguished boutique medspa and laser center situated in San Mateo, has been utilizing cutting-edge technologies that are on par with those employed by bigger spa chains. I had the opportunity to collaborate with LuminaSkin starting in the early months of 2021 to enhance their brand image and augment their profitability in the wake of the pandemic. Initially, I was tasked with creating some printed materials and email newsletters, which evolved into developing more extensive digital and print marketing materials, including monthly newsletters, blog posts, and redesigned website pages. In addition, I contributed to establishing a more prominent social media presence for the spa, resulting in a steady growth of their following. graphicdesigner webdesigner designer branding socialmedia emailmarketing marketing contentcreator copywriter…
    uniE621 Swan Song
    This evocative piece seamlessly interweaves the haunting dualities of "Black Swan," translating the psychological metamorphosis and the interplay of innocence against malevolence into a visual symphony. The delicate linework mimics the finesse of a ballerina's poise, while the inky dribbles that cascade from the subject's eyes reflect the inevitable bleed of the protagonist's darker self into reality. The duality of the character is portrayed through the stark contrast of the pure, unpigmented regions against the deep, somber blues and blacks that suggest the encroachment of the 'Black Swan' persona. In the feathery details, meticulously etched, there's a nod to the painstaking discipline of ballet, as well as the fracturing psyche of the protagonist—each feather could be seen as a plume of thought, some untainted, others darkened by the ink of her shadow self. The digital watercolor sweeps across the canvas with a ghostly and ethereal fluidity, much like the transformation that occurs within the film's narrative, creating tension between the tangible and the spectral. The image is not only a mere reflection of the protagonist’s troubled journey but an introspective map that invites the viewer to contemplate their own inner battles and the contrasting forces within. It's a visceral manifestation of the struggle between light and dark, order and chaos, discipline and madness, each element echoing the film’s thematic heartbeat, where the pursuit of perfection leads to an inevitable, though no less tragic, unraveling. digitalillustration artist illustrator painter graphicdesign designer…
    uniE621 Experiential Marketing | Beauty and Wellness
    I worked with CosPro Marketing on in-store events and special promotions for major beauty, health and wellness brands (Maybelline, L'Oreal, Vichy, La-Roche Posay) to leading retailers (Sephora, Ulta, Kohl's, CVS Pharmacy, Walgreens). My primary responsibility was to create training materials for the store associates and consumer-facing materials. This included everything from graphic design and photo editing to layout design, copywriting, and editing. Sometimes, I had to source or create imagery for the event materials. Depending on the brand’s guidelines, we would use their templates or make designs to match their aesthetic. I also had the privilege of leading the art team and managing the projects created for our biggest client. graphicdesigner branding designer layoutdesign advertising experientialdesign marketing…
    uniE621 SONY Ghostbusters: Frozen Empire Premiere for Paper Shoot Camera
    This was a fun project for Paper Shoot Camera during my contract position. SONY contacted the company to develop camera designs to celebrate the new and classic film franchise for the new movie premiere. I took it a couple of steps further and created the visual of a filter card. The idea behind that was to repurpose Paper Shoot's Icy Chill card and rebrand it for the film. The filter card would give images an icy, cold feel that is evocative of the overall theme of the new movie: "Frozen Empire." I added a custom camera strap and lens cap because what camera package isn't complete without some cool swag? Fun fact: I also wrote all the content for the pitch deck! illustrator graphicdesigner productdesign packaging presentationdesign pitchdecks…