I’m a full-funnel performance and growth marketing leader who owns the end-to-end loop: paid acquisition, CRM and retention, CRO, and the commercial systems that make growth sustainable. Over the last few years I’ve managed roughly €300k/year in paid media across France, Italy, and Spain, helping scale revenue from around €600k to €3M+ (about 5x) by shifting decision-making from channel ROAS to MER and total revenue contribution. I also build the foundations that unlock better returns—forecasting, pricing and stock alignment, channel overlap management, GA4/BI reporting, and lifecycle measurement. I’ve integrated performance marketing with Klaviyo and CRO/shop merchandising, and I enjoy blending the technical side with creative direction, so campaigns and on-site experiences move together. Bilingual English and French, I’m hands-on with measurement, testing, and execution, and I’ve led teams and agencies under one unified growth strategy.…

Geoffrey Escudero

I’m a full-funnel performance and growth marketing leader who owns the end-to-end loop: paid acquisition, CRM and retention, CRO, and the commercial systems that make growth sustainable. Over the last few years I’ve managed roughly €300k/year in paid media across France, Italy, and Spain, helping scale revenue from around €600k to €3M+ (about 5x) by shifting decision-making from channel ROAS to MER and total revenue contribution. I also build the foundations that unlock better returns—forecasting, pricing and stock alignment, channel overlap management, GA4/BI reporting, and lifecycle measurement. I’ve integrated performance marketing with Klaviyo and CRO/shop merchandising, and I enjoy blending the technical side with creative direction, so campaigns and on-site experiences move together. Bilingual English and French, I’m hands-on with measurement, testing, and execution, and I’ve led teams and agencies under one unified growth strategy.…

Available to hire
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Skills

Experience Level

Language

English
Fluent
French
Fluent
Spanish; Castilian
Beginner

Work Experience

Ecommerce Manager – Europe (France, Italy, Spain) at Evolution Power Tools Ltd
May 1, 2023 - Present
Planned and managed PPC across Google Ads, Meta, and marketplace advertising for France, Italy, and Spain, owning budget allocation, bidding strategy, forecasting, and in-market creative/copy direction. Integrated paid acquisition with CRM using Klaviyo into a single lifecycle system to improve retention, repeat rate, and LTV. Reframed performance decisions from channel ROAS to MER and total revenue contribution, and helped identify structural gaps limiting marketing returns (stock, forecasting, pricing, and channel overlap). Built GA4 and Looker Studio reporting frameworks to provide shared visibility for marketing, commercial, and leadership, enabling faster data-led budget decisions. Led CRO and on-site merchandising across own sites and listing/content/advertising optimisation across ManoMano, Cdiscount, and eBay; directed external agencies and internal stakeholders under one unified growth strategy with direct management of two ecommerce executives.
Founder — Ecommerce, Growth & Product Marketing at The Supercar Store Ltd
June 1, 2016 - October 1, 2023
Built and operated an international D2C ecommerce business end to end, scaling online revenue from zero to ~£80k/year with ~40% direct margin. Sold to customers in 27+ countries via own website, eBay, and Etsy, plus auctioneers and art galleries; owned acquisition, listing optimisation, and pricing across all channels. Owned product marketing for high-ticket made-to-order items, including positioning, pricing, photography direction, product content, and launch copy. Developed and maintained high-value private and trade relationships driving repeat business, while managing suppliers, materials, and fulfilment through a lean operating model. Transitioned the business from sole trader to Ltd and supported retail partnership growth.
Creative Director / Head of Design at The Thwaites Group
May 1, 2016 - January 1, 2021
Led brand, creative direction, and campaign output across the group to raise perceived value and support a premium positioning. Built and directed an in-house creative function, aligning brand and product presentation with commercial objectives. Partnered with commercial teams on campaigns, product launches, and go-to-market materials across print and digital, providing the creative layer that supported downstream performance growth efforts.
Customer Experience Specialist at Tesla
December 1, 2014 - April 1, 2015
Supported vehicle delivery and commercial handover in a high-performance EV sales environment, contributing to customer experience during onboarding and transition processes.

Education

Google — The Fundamentals of Digital Marketing at Google
January 1, 2017 - January 1, 2017
Certified Data Protection Officer at PECB
January 1, 2020 - January 1, 2020
Leadership Development Program at Leadership Development Program
January 1, 2025 - January 1, 2025
Manager’s Elevate Program at Manager’s Elevate Program
January 1, 2026 - January 1, 2026

Qualifications

Baccalauréat Scientifique
January 1, 2012 - January 1, 2012
Google — The Fundamentals of Digital Marketing
January 1, 2017 - August 31, 2026
Certified Data Protection Officer
January 1, 2020 - August 31, 2026
Leadership Development Program
January 1, 2025 - August 31, 2026
Manager’s Elevate Program
January 1, 2026 - August 31, 2026

Industry Experience

Retail, Consumer Goods, Computers & Electronics, Media & Entertainment

Skills

Experience Level