_Website not available. Sign in: https://www.twine.net/signup_ _Website not available. Sign in: https://www.twine.net/signup_ Hello, I’m Geoffrey Laurent. I’m a creative director and 360° consultant with over 20 years of international experience advising boards of luxury brands and agencies. I’ve collaborated with Guerlain, DIM, Carré Basset, DRONISOS (Disney’s technology partner) x TAVOLANOSTRA, and many others to craft brand DNA, develop IP concepts, and drive measurable growth. My work sits at the intersection of business impact and design, delivering memorable experiences while staying scalable and compliant. I’m passionate about turning market trends into actionable strategies that audiences remember and adoption happens around the world. I blend strategic intelligence with timeless creative concepts and immersive experiences across all touchpoints, from digital to live events, powered by the latest technologies and AI. I lead 360° transformations, IP development, and tech-forward activations to help brands grow and connect with people.

Geoffrey Laurent

_Website not available. Sign in: https://www.twine.net/signup_ _Website not available. Sign in: https://www.twine.net/signup_ Hello, I’m Geoffrey Laurent. I’m a creative director and 360° consultant with over 20 years of international experience advising boards of luxury brands and agencies. I’ve collaborated with Guerlain, DIM, Carré Basset, DRONISOS (Disney’s technology partner) x TAVOLANOSTRA, and many others to craft brand DNA, develop IP concepts, and drive measurable growth. My work sits at the intersection of business impact and design, delivering memorable experiences while staying scalable and compliant. I’m passionate about turning market trends into actionable strategies that audiences remember and adoption happens around the world. I blend strategic intelligence with timeless creative concepts and immersive experiences across all touchpoints, from digital to live events, powered by the latest technologies and AI. I lead 360° transformations, IP development, and tech-forward activations to help brands grow and connect with people.

Available to hire

Website not available. Sign in: https://www.twine.net/signup
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Hello, I’m Geoffrey Laurent. I’m a creative director and 360° consultant with over 20 years of international experience advising boards of luxury brands and agencies.
I’ve collaborated with Guerlain, DIM, Carré Basset, DRONISOS (Disney’s technology partner) x TAVOLANOSTRA, and many others to craft brand DNA, develop IP concepts, and drive measurable growth. My work sits at the intersection of business impact and design, delivering memorable experiences while staying scalable and compliant. I’m passionate about turning market trends into actionable strategies that audiences remember and adoption happens around the world.

I blend strategic intelligence with timeless creative concepts and immersive experiences across all touchpoints, from digital to live events, powered by the latest technologies and AI. I lead 360° transformations, IP development, and tech-forward activations to help brands grow and connect with people.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate

Language

French
Fluent
English
Advanced

Work Experience

Consultant au Board de Direction IT Innovations IA at DIM BRANDS INTERNATIONAL
January 1, 2025 - September 10, 2025
Consultant to the board on IT innovations and AI, migration e-commerce GoLive Shopify, concepts Retail & CX, Loyalty, MOE/MOA supervision.
DA Lead 360 & Concept IP at DRONISOS x TAVOLANOSTRA
January 1, 2024 - Present
Lead 360-degree creative direction and IP concepts for a drone-led show, coordinating storytelling, generative AI storyboard, musical supervision, and production management for a 230,000-spectator New Year’s Eve event over the Mediterranean; collaboration with Disney’s tech partner and festival production teams.
Consultant 360 Web3 & I.P. at STABLES by PMU x Tezos
January 1, 2023 - Present
Board advisory; Web3 brand intelligence; IP ownership mechanics; production supervision; 360 creative direction; metaverse/NFT strategy.
Consultant 360 Web3 & I.P. at CARRÉ BASSET Agence Design Luxe
January 1, 2023 - Present
Brand Intelligence, design strategy & IP concepts for a top luxury brand targeting Asia; Web3 IP concept; 360° phygital CX.
Directeur Créatif Exécutif at CER Agence Régie Presse
January 1, 2021 - September 10, 2025
Transformation to a 360 design & communications agency; talent acquisition, production supervision, ADN refonte; 300% growth in 3 years; 1200 clients/year.
Directeur de Production at Temple
January 1, 2017 - September 10, 2025
Production direction for live events; programming, talent booking, 360 storytelling, digital scenography; managed multi-channel campaigns for 1K+ spectators.
Directeur Création | Consultant Stratégie 360 at JABRELAUREN Studio 360
January 1, 2017 - September 10, 2025
Studio lead for 360° strategy, IP concepts, design systems, and 360 art direction; Web3 & digital innovations.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Consumer Goods, Other, Travel & Hospitality