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Hi, I’m George, a UX/UI designer and researcher who loves turning messy ideas into clean, usable products. I’ve led and contributed to projects like El Locale (an e-commerce startup where I helped design admin workflows and improved approval speed) and built end-to-end case studies like RecipEZ and Eventful, where I ran user interviews, tested prototypes, and iterated based on real feedback. I also do freelance web design and brand-support work, and I bring a strong visual eye from years of travel photography and video work with Moondance Adventures. If you need someone who can ask the right questions, design with clarity, and deliver polished work without overcomplicating things, I’m your person.…Hi, I’m George, a UX/UI designer and researcher who loves turning messy ideas into clean, usable products. I’ve led and contributed to projects like El Locale (an e-commerce startup where I helped design admin workflows and improved approval speed) and built end-to-end case studies like RecipEZ and Eventful, where I ran user interviews, tested prototypes, and iterated based on real feedback. I also do freelance web design and brand-support work, and I bring a strong visual eye from years of travel photography and video work with Moondance Adventures. If you need someone who can ask the right questions, design with clarity, and deliver polished work without overcomplicating things, I’m your person.

George Mathews

UX Designer, UI Designer, Product Designer, +5

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Hi, I’m George, a UX/UI designer and researcher who loves turning messy ideas into clean, usable products. I’ve led and contributed to projects like El Locale (an e-commerce startup where I helped design admin workflows and improved approval speed) and built end-to-end case studies like RecipEZ and Eventful, where I ran user interviews, tested prototypes, and iterated based on real feedback. I also do freelance web design and brand-support work, and I bring a strong visual eye from years of travel photography and video work with Moondance Adventures. If you need someone who can ask the right questions, design with clarity, and deliver polished work without overcomplicating things, I’m your person.…Hi, I’m George, a UX/UI designer and researcher who loves turning messy ideas into clean, usable products. I’ve led and contributed to projects like El Locale (an e-commerce startup where I helped design admin workflows and improved approval speed) and built end-to-end case studies like RecipEZ and Eventful, where I ran user interviews, tested prototypes, and iterated based on real feedback. I also do freelance web design and brand-support work, and I bring a strong visual eye from years of travel photography and video work with Moondance Adventures. If you need someone who can ask the right questions, design with clarity, and deliver polished work without overcomplicating things, I’m your person.

Available to hire

Hi, I’m George, a UX/UI designer and researcher who loves turning messy ideas into clean, usable products. I’ve led and contributed to projects like El Locale (an e-commerce startup where I helped design admin workflows and improved approval speed) and built end-to-end case studies like RecipEZ and Eventful, where I ran user interviews, tested prototypes, and iterated based on real feedback. I also do freelance web design and brand-support work, and I bring a strong visual eye from years of travel photography and video work with Moondance Adventures. If you need someone who can ask the right questions, design with clarity, and deliver polished work without overcomplicating things, I’m your person.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

ChatGPT

Intermediate

Language

English

Fluent

Work Experience

UX & UI Intern Team Lead at El Locale

April 1, 2025 - June 1, 2025

Led a 4-person product/design squad and partnered with the CTO to clarify requirements, prioritize scope, and deliver developer-ready admin dashboards and demos on a 4-week timeline. Designed and validated new vendor application and approval flows, using stakeholder feedback to drive a 32% faster review process while preserving necessary controls. Led a full-site IA audit and redesign to improve navigation, content hierarchy, and scalability, aligning the experience with future product expansion. Developed and maintained lightweight component system & style guide to speed demo iteration and ensure consistency.

Program Leader III at Moondance Adventures

June 1, 2021 - August 1, 2024

Led multiple three-week international leadership expeditions (Kilimanjaro, Alps, Alaska, and more), owning end-to-end planning, risk management, and on-ground execution. Managed seasonal trip budgets of $16K, consistently coming in under budget and reducing anticipated expenses by 8%. Project managed all trip logistics and coordinated with diverse stakeholders (HQ staff, outfitters, guardians, co-leaders) to keep plans aligned and issues resolved quickly. Enhanced Moondance's brand strategy through quality and original video and photography footage, boosting online engagement by over 150%.

UX UI & Product Designer at Eventful

March 1, 2025 - April 30, 2025

Led product discovery (competitive and heuristic analysis) to identify service gaps and define a solution strategy aimed at improving event attendance conversion.

UX UI & Product Designer at RecipEZ

October 1, 2024 - February 1, 2025

Prototyped and tested a mobile app in Figma/Miro that digitized pantry supplies, suggested recipes using expiring goods, and surfaced food-waste patterns to influence user behavior. Ran discovery (10 interviews), prioritizing 20 MVP items via value/risk/time: turning voice-of-customer into a delivery plan. Performed a WCAG 2.1 accessibility audit and translated findings into clear acceptance criteria for UI updates (readability, iconography, contrast, tap targets).