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George Ichim

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Available to hire

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Language

English
Advanced

Work Experience

SEO Specialist at Winvia
September 1, 2025 - September 1, 2025
Led end-to-end SEO strategy for a portfolio of iGaming operators, spanning technical SEO (site audits, crawl optimization, Core Web Vitals, structured data, indexing) and content SEO (keyword strategy, content briefs, on-page optimization). Planned and executed outreach campaigns to secure high-quality backlinks, strengthening domain authority and driving long-term ranking growth. Developed SEO roadmaps to boost organic visibility and acquisition in competitive gaming markets. Collaborated with product and development teams to align SEO with business objectives. Monitored performance via Google Search Console, GA4, and third-party tools, turning data into actionable growth insights.
SEO Specialist at Las Vegas
July 1, 2025 - July 1, 2025
Full ownership of SEO strategy in a high-competition, dynamic industry: Led end-to-end SEO initiatives as the sole specialist, overseeing strategy, execution, and performance optimization. Conducted in-depth keyword research and competitor analysis to define SEO priorities, align with business goals, and maximize ROI from organic search. Drove on-page optimization including content audits, metadata refinement, internal linking, and content strategy alignment. Planned, managed, and optimized monthly link-building campaigns, including budget allocation, outreach strategy, and anchor text distribution — boosting authority in a competitive SERP landscape. Executed comprehensive technical and backlink audits using tools like Screaming Frog, Semrush, and Google Search Console; resolved issues related to crawlability, indexation, Core Web Vitals, and toxic links. Produced clear, actionable SEO performance reports and dashboards to track KPIs, traffic trends, and keyword rankings, while iden
SEO Specialist at Altex
January 1, 2025 - January 1, 2025
Developed and executed comprehensive SEO strategies, resulting in increase of organic search traffic. Conducted thorough keyword research and analysis to identify high-value target keywords, leading to improvement in keyword rankings. Implemented on-page optimization techniques, including meta tags, header tags, and content optimization, resulting in improved search engine visibility and user engagement. Conducted technical SEO audits, identified website issues, and collaborated with the development team to implement solutions. Executed successful link-building campaigns, acquiring high-quality backlinks and enhancing the website's authority and domain ranking. Provided regular performance reports using tools such as Google Analytics and Google Search Console, demonstrating the impact of SEO efforts and recommending further optimizations.
Marketing Specialist at Wawa Fresh Cosmetics
September 1, 2022 - September 1, 2022
Managed social media accounts on day-to-day basis to increase company recognition by creating engaging content. Collected and analyzed key performance indicators such as interaction rate, cost per conversion, conversion rate, impressions. Created and managed Google Ads & Facebook Ads campaigns. Created monthly reports.
Marketing Intern at IULIUS
October 1, 2021 - October 1, 2021
Handled social media accounts for the company. Helped with planning and hosting of marketing events. Developed ads targeting specific users for different promotions. Researched current digital trends. Maintained good relationships with other departments. Replied to emails and social media messages according to prescribed policies.

Education

Master Degree at Faculty of Communications and Public Relations
October 1, 2022 - July 1, 2024
Bachelor Degree at Alexandru Ioan Cuza University
October 1, 2018 - June 1, 2021

Qualifications

DSP Certified - Adform
January 11, 2030 - November 8, 2025
SEO - HubSpot Academy
January 11, 2030 - November 8, 2025
Google Ads Display Course
January 11, 2030 - November 8, 2025
Google Ads Search Course
January 11, 2030 - November 8, 2025
Facebook Certified Digital Marketing Associate
January 11, 2030 - November 8, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services