George Mackenzie

Senior Performance Marketing Manager at Digital Rhinos

Lead end-to-end growth strategy for B2B SaaS and fintech clients; managed multi-channel paid media budgets; built CRM-led attribution models; designed unified reporting linking campaign performance to pipeline, revenue, and CAC; drove improvements in MQL->SQL->Closed Won conversion and pipeline velocity; led cross-functional team to execute high-impact growth initiatives.

Performance Marketing Manager at Uplers

Owned end-to-end revenue growth strategy for B2B SaaS and fintech clients; managed six-figure monthly media budgets; integrated HubSpot reporting; shipped improvements in lead quality and pipeline velocity; contributed to revenue growth and client retention.

Digital Marketing Executive at Octos Digital

Led digital growth strategy for B2B SaaS and fintech clients; managed six-figure monthly media budgets across multiple channels; implemented full-funnel marketing systems and CRM integration to improve MQL to SQL and pipeline velocity.