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I am a freelance graphic designer and creative lead with a background spanning fashion, retail, and brand storytelling. I’ve spent the past several years shaping campaigns, identities, and content for Australian and global brands, blending strategic thinking with a refined, design-led aesthetic. My skill set spans brand identity, campaign art direction, digital and print design, motion, and e-commerce, with a strong focus on detail, consistency, and concept-driven execution.…I am a freelance graphic designer and creative lead with a background spanning fashion, retail, and brand storytelling. I’ve spent the past several years shaping campaigns, identities, and content for Australian and global brands, blending strategic thinking with a refined, design-led aesthetic. My skill set spans brand identity, campaign art direction, digital and print design, motion, and e-commerce, with a strong focus on detail, consistency, and concept-driven execution.

Georgia Lawton

Graphic Designer, Art Director, Digital Producer, +3

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I am a freelance graphic designer and creative lead with a background spanning fashion, retail, and brand storytelling. I’ve spent the past several years shaping campaigns, identities, and content for Australian and global brands, blending strategic thinking with a refined, design-led aesthetic. My skill set spans brand identity, campaign art direction, digital and print design, motion, and e-commerce, with a strong focus on detail, consistency, and concept-driven execution.…I am a freelance graphic designer and creative lead with a background spanning fashion, retail, and brand storytelling. I’ve spent the past several years shaping campaigns, identities, and content for Australian and global brands, blending strategic thinking with a refined, design-led aesthetic. My skill set spans brand identity, campaign art direction, digital and print design, motion, and e-commerce, with a strong focus on detail, consistency, and concept-driven execution.

Available to hire

Sydney, Australia

I am a freelance graphic designer and creative lead with a background spanning fashion, retail, and brand storytelling.

I’ve spent the past several years shaping campaigns, identities, and content for Australian and global brands, blending strategic thinking with a refined, design-led aesthetic.

My skill set spans brand identity, campaign art direction, digital and print design, motion, and e-commerce, with a strong focus on detail, consistency, and concept-driven execution.

Skills

Branding

Web Design

Experience Level

Branding

Expert

Web Design

Intermediate

Work Experience

Freelance Designer

January 11, 2030 - January 11, 2030

I am a Freelance Designer specialising in Graphic Design and Art Direction. I have created full branding suites, designed websites, and led creative direction for campaign shoots and executional elements across multiple brands including BAAC Studio and Glue Store.