I’m a content and SEO specialist with nine years of experience, focused on planning, creating, and managing high-performing digital content strategies. I combine creative and technical expertise to deliver tailored solutions for clients across a range of industries, including those with niche or complex offerings. My skillset spans the full SEO spectrum: from in-depth keyword research, technical audits, metadata and internal linking optimisation, to campaign reporting and troubleshooting site performance issues. I’ve successfully led content planning and execution for both B2B and B2C audiences, turning strategic insights into clear, search-optimised messaging that meets business goals.

Georgia Petrie

PRO

I’m a content and SEO specialist with nine years of experience, focused on planning, creating, and managing high-performing digital content strategies. I combine creative and technical expertise to deliver tailored solutions for clients across a range of industries, including those with niche or complex offerings. My skillset spans the full SEO spectrum: from in-depth keyword research, technical audits, metadata and internal linking optimisation, to campaign reporting and troubleshooting site performance issues. I’ve successfully led content planning and execution for both B2B and B2C audiences, turning strategic insights into clear, search-optimised messaging that meets business goals.

Available to hire

I’m a content and SEO specialist with nine years of experience, focused on planning, creating, and managing high-performing digital content strategies. I combine creative and technical expertise to deliver tailored solutions for clients across a range of industries, including those with niche or complex offerings.

My skillset spans the full SEO spectrum: from in-depth keyword research, technical audits, metadata and internal linking optimisation, to campaign reporting and troubleshooting site performance issues. I’ve successfully led content planning and execution for both B2B and B2C audiences, turning strategic insights into clear, search-optimised messaging that meets business goals.

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Language

English
Fluent

Work Experience

Content Producer at HonestJohn.co.uk Ltd
December 1, 2016 - May 1, 2020
Wrote automated news and reviews for Honest John, specializing in cars and motorcycles; managed the Honest John Kit product reviews site, organized freelancers, liaised with PRs, created content, and curated the newsletter; developed SEO-focused audience strategies and contributed to the content marketing funnel.
Associate Editor at heycar UK
May 2, 2020 - August 2, 2021
Worked on the news and PR relations team across HonestJohn.co.uk and heycar.co.uk; produced press releases and news articles; managed content plans and newsletters.
Content Writer at Student Beans
November 1, 2021 - March 1, 2023
Content creation and planning for US and UK markets; used tracking and reporting tools (AHrefs, Google Analytics 4, Google Search Console, Looker, Moz) to inform content.
Senior SEO Content Writer at Student Beans
March 1, 2023 - October 1, 2023
Led SEO content strategy and planning; collaborated with product teams (devs and designers) on tech SEO audits; drove SaaS and content SEO strategy to improve rankings and engagement for new and existing content.
SEO Exectutive at Echo Web Solutions
January 2, 2024 - December 5, 2025
Responsible for all SEO-related work and a broad range of content tasks for ~30 clients; collaborated with product teams on Tech SEO audits; supported content strategy to improve rankings and engagement, with an ongoing aim to bring SEO and content services together for scalability.

Education

Bachelor of Arts (English) at University of Lincoln
September 1, 2013 - June 1, 2016

Qualifications

1 Million Mentors Certification
January 11, 2030 - March 29, 2026
First Aid Certification
January 11, 2030 - January 1, 2027
Full Motorcycle License
January 11, 2030 - March 29, 2026
Innovation Champion Award
January 11, 2030 - January 1, 2024
First Aid Certification
January 11, 2030 - March 29, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet