Available to hire
I’m a graphic designer with over 14 years of hands-on experience, guided by clarity, meaning, and thoughtful visual communication.
Design for me is about understanding people, ideas, and purpose, and translating them into honest, well-balanced visuals that truly serve their goals. I approach every project as a process of exploration and problem-solving, always aiming for the most honest, balanced solution with attention to detail, consistency, and emotional coherence.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Advanced
Romanian, Moldavian, Moldovan
Fluent
Spanish; Castilian
Advanced
French
Intermediate
Work Experience
Senior Packaging/Graphic Designer at First Brands Group / Trico Group Worldwide
January 1, 2023 - PresentCreative design and visual storytelling across packaging, digital, print, and event materials. Translates brand values and product stories into clear, emotional, and functional designs. Contributes to creative direction with strong visual thinking and attention to detail. Designs packaging systems from concept to production for multiple product lines; creates original packaging concepts and iconography for international brands; develops labels, sell sheets, and product communications; produces 3D renders and visual mockups for presentations and internal alignment; maintains and evolves brand guidelines.
Senior Graphic Designer, Private Label Department at Network One Distribution
January 1, 2019 - January 1, 2023Led packaging concept design and execution to support product positioning and target audiences. Collaborated with marketing, product development, and production teams to ensure alignment with technical, regulatory, and business requirements. Developed 2D and 3D mock-ups, prototypes, and dielines for stakeholder approval. Defined materials, color systems, and typography to strengthen brand consistency and shelf impact. Reviewed print proofs and adapted designs to product updates or brand changes. Created digital marketing visuals (static/animated banners, HTML layouts for newsletters), Google Ads creatives, and motion content; designed for Amazon, Google Ads, and other platforms. Produced large-format print materials for trade shows; contributed to brand identity evolution and ensured cross-functional quality.
Graphic Designer at Digital Architect
January 1, 2018 - January 1, 2019Developed brand identities; designed marketing materials, websites, and applications. Created layouts for packaging, brochures, banners, social media, infographics, landing pages, and illustrations aligned with client requirements. Produced graphics and mockups to visualize product concepts and collaborated with multidisciplinary teams to contribute to larger projects.
Graphic Designer at Crug Studio
January 1, 2017 - January 1, 2017Created designs for digital and print; met with clients to understand project scope, objectives and requirements; produced visually compelling elements including layouts, symbols, and illustrations that effectively conveyed messages. Refined designs based on client or art director feedback to ensure satisfaction and project success.
Graphic Designer at Aridium Agency
January 1, 2012 - January 1, 2016Independently managed and prioritized projects; designed layouts for digital and print including Google Ads, social posts, banners, brochures, flyers, infographics, illustrations, icons, and more; incorporated client feedback to meet preferences and expectations.
Senior Graphic Designer at First Brands Group / Trico Group / Worldwide
January 1, 2023 - PresentCreative design & visual storytelling across packaging, digital, print, and event materials; translate brand values and product stories into clear, emotional design; contribute to creative direction with strong visual thinking and meticulous attention to detail; manage packaging systems and 3D renders for presentations; maintain and evolve brand guidelines; develop digital & social visuals and large-format print materials.
Senior Packaging/Graphic Designer at Network One Distribution, Private Label Department
January 1, 2019 - January 1, 2023Lead brand-aligned packaging concepting and execution; collaborate with marketing, product development, and production to ensure technical, regulatory, and business alignment; present 2D/3D mock-ups, dielines, and prototypes; drive materials, color systems, and typography for shelf impact; review proofs and adapt designs to updates.
Education
Bachelor's degree, Graphic Design at Bucharest National University of Arts
January 1, 2014 - January 1, 2017Adobe InDesign Publishing Course at Ministry of Education and Labor
January 1, 2014 - January 1, 2014Advertising Graphics Course at Ministry of Education and Labor
January 1, 2012 - January 1, 2013High School Diploma at George Calinescu Theoretical High School
January 1, 2005 - January 1, 2009Bachelor's degree in Graphic Design at Bucharest National University of Arts
January 1, 2014 - January 1, 2017Adobe InDesign Publishing Course at Ministry of Education and Labour
January 1, 2014 - December 31, 2014Advertising Graphics Course at Ministry of Education and Labour
January 1, 2012 - December 31, 2013George Călinescu Theoretical High School at George Călinescu Theoretical High School
January 1, 2005 - January 1, 2009Qualifications
Adobe InDesign Publishing Course
January 1, 2014 - January 1, 2014Advertising Graphics Course
January 1, 2012 - January 1, 2013Adobe InDesign Publishing Course
January 1, 2014 - December 31, 2014Advertising Graphics Course
January 1, 2012 - December 31, 2013Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Manufacturing
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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