Owned end-to-end delivery of BTL activations and festivals (UNTOLD, Neversea, Saga, Nostalgia, Codru, Kapital, Loft, Fratelli etc.), from strategy and budgeting (up to €700k/project) to on-site execution and reporting. Developed annual event strategies and innovative activation concepts informed by trend analysis and consumer insights. Coordinated cross-functional teams and international suppliers for activations, artistic performances, and production, ensuring premium standards. Managed event logistics, timelines, and live execution, resolving challenges in real time and aligning with brand objectives. Compiled post-event KPI reports and insights to guide future activations and strategic planning. Built strategic partnerships with agencies, suppliers, and artists, securing unique entertainment elements and competitive advantage. Key highlights: Designed interactive brand zones at major festivals (UNTOLD, Saga, Neversea, Codru, Nostalgia, Kapital), enhancing consumer engagement across general admission and VIP. Delivered premium activations at high-profile venues (Fratelli, Loft, L’Ondine, Street Food Festival, Rivo Oradea), integrating artistic performances and tailored consumer experiences.

Founder & Creative Strategist at Freelancer

March 1, 2023 - Present

Managed brand communication strategies in both Romania and international markets, adapting to diverse business environments. Expertise in brand strategy, product launches, repositioning, and trade marketing initiatives. Strong background in campaign planning, project management, and budget optimization. Provided creative direction and concept development for impactful consumer activations. Supported business development through innovative brand communication and consumer activation strategies.

Account Manager at Mercury360 Communications

November 4, 2019 - Present

Coordinated a team of 2+ and supervised on-ground staff, ensuring effective execution of campaigns. Managed a portfolio of 5+ clients including Nestlé, Lagardère, Dr. Oetker, Romanian Police, Nordic, delivering integrated communication strategies. Led brand communication strategy, repositioning, and new product launches, aligned with client marketing plans. Oversaw integrated campaigns across ATL, BTL, digital, events, influencers, consumer activations, direct mailing, and social campaigns. Designed and executed entertainment activations, special events, and consumer engagement initiatives, ensuring measurable KPIs. Built and maintained strong, long-term relationships with brand teams, suppliers, and partners. Contributed to strategic planning and campaign management, including impactful, award-winning social campaigns. Successfully managed and delivered 100% of the annual Scope of Work (SOW) acrossassigned accounts, demonstrating strong project management and client relationship skills, withspecific responsibility for the full Nestle Purina SOW.