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I'm Gerald Egwudo, a results-driven Social Media Manager with a track record of building data-driven content ecosystems across Instagram, TikTok, YouTube, Substack, and Spotify. I design growth-focused campaigns, collaborate with influencers and creators, and drive engagement and visibility—often boosting metrics by tens of percent. Currently pursuing a BSc in Computer Science at Caleb University (class of 2026), I translate analytics into strategy, deliver monthly dashboards, and explore trends in African publishing and visual art to inform future work. I also contribute to community-building initiatives and partnerships that expand reach and revenue opportunities.…I'm Gerald Egwudo, a results-driven Social Media Manager with a track record of building data-driven content ecosystems across Instagram, TikTok, YouTube, Substack, and Spotify. I design growth-focused campaigns, collaborate with influencers and creators, and drive engagement and visibility—often boosting metrics by tens of percent. Currently pursuing a BSc in Computer Science at Caleb University (class of 2026), I translate analytics into strategy, deliver monthly dashboards, and explore trends in African publishing and visual art to inform future work. I also contribute to community-building initiatives and partnerships that expand reach and revenue opportunities.

Gerald Egwudo

Social Media Manager, Content Creator, Brand Designer, +2

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I'm Gerald Egwudo, a results-driven Social Media Manager with a track record of building data-driven content ecosystems across Instagram, TikTok, YouTube, Substack, and Spotify. I design growth-focused campaigns, collaborate with influencers and creators, and drive engagement and visibility—often boosting metrics by tens of percent. Currently pursuing a BSc in Computer Science at Caleb University (class of 2026), I translate analytics into strategy, deliver monthly dashboards, and explore trends in African publishing and visual art to inform future work. I also contribute to community-building initiatives and partnerships that expand reach and revenue opportunities.…I'm Gerald Egwudo, a results-driven Social Media Manager with a track record of building data-driven content ecosystems across Instagram, TikTok, YouTube, Substack, and Spotify. I design growth-focused campaigns, collaborate with influencers and creators, and drive engagement and visibility—often boosting metrics by tens of percent. Currently pursuing a BSc in Computer Science at Caleb University (class of 2026), I translate analytics into strategy, deliver monthly dashboards, and explore trends in African publishing and visual art to inform future work. I also contribute to community-building initiatives and partnerships that expand reach and revenue opportunities.

Available to hire

I’m Gerald Egwudo, a results-driven Social Media Manager with a track record of building data-driven content ecosystems across Instagram, TikTok, YouTube, Substack, and Spotify. I design growth-focused campaigns, collaborate with influencers and creators, and drive engagement and visibility—often boosting metrics by tens of percent.

Currently pursuing a BSc in Computer Science at Caleb University (class of 2026), I translate analytics into strategy, deliver monthly dashboards, and explore trends in African publishing and visual art to inform future work. I also contribute to community-building initiatives and partnerships that expand reach and revenue opportunities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social Media Manager at GIDA Journal

November 1, 2022 - February 29, 2024

Led social media strategy and content across multiple platforms; produced engaging posts and campaigns; increased reach and engagement; collaborated with editorial and design teams; managed paid ad campaigns (Google Ads, Facebook Ads) and analytics to optimize performance.

Volunteer

July 1, 2025 - Present

Built a TikTok-first content ecosystem that grew from 0 to 5,000+ organic followers in 5 months, boosting visibility in the African arts space. Led the digital rollout of a national photography competition, executed via Meta Ads in collaboration with MTN, increasing conversions by 15%. Delivered monthly analytics dashboards to measure engagement performance and inform future strategy. Coordinated with cross-functional stakeholders to deliver a smooth event experience.