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I am a marketing professional with 8+ years of experience bridging brand storytelling and business results. I translate company goals into multi-channel campaigns that drive lead acquisition, managing budgets up to €120K and coordinating cross-functional teams and agencies. I focus on delivering high-impact B2B & B2C strategies across tech, events, and consumer goods, always aiming to connect creativity with performance optimization and ROI. I thrive on turning data and insights into actionable campaigns, collaborating with stakeholders and cross-functional teams to deliver compelling brand experiences and measurable growth across diverse markets.…I am a marketing professional with 8+ years of experience bridging brand storytelling and business results. I translate company goals into multi-channel campaigns that drive lead acquisition, managing budgets up to €120K and coordinating cross-functional teams and agencies. I focus on delivering high-impact B2B & B2C strategies across tech, events, and consumer goods, always aiming to connect creativity with performance optimization and ROI. I thrive on turning data and insights into actionable campaigns, collaborating with stakeholders and cross-functional teams to deliver compelling brand experiences and measurable growth across diverse markets.

Geraldine Dayan

Marketing Strategist, Brand Strategist, Brand Designer, +7

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I am a marketing professional with 8+ years of experience bridging brand storytelling and business results. I translate company goals into multi-channel campaigns that drive lead acquisition, managing budgets up to €120K and coordinating cross-functional teams and agencies. I focus on delivering high-impact B2B & B2C strategies across tech, events, and consumer goods, always aiming to connect creativity with performance optimization and ROI. I thrive on turning data and insights into actionable campaigns, collaborating with stakeholders and cross-functional teams to deliver compelling brand experiences and measurable growth across diverse markets.…I am a marketing professional with 8+ years of experience bridging brand storytelling and business results. I translate company goals into multi-channel campaigns that drive lead acquisition, managing budgets up to €120K and coordinating cross-functional teams and agencies. I focus on delivering high-impact B2B & B2C strategies across tech, events, and consumer goods, always aiming to connect creativity with performance optimization and ROI. I thrive on turning data and insights into actionable campaigns, collaborating with stakeholders and cross-functional teams to deliver compelling brand experiences and measurable growth across diverse markets.

Available to hire

I am a marketing professional with 8+ years of experience bridging brand storytelling and business results. I translate company goals into multi-channel campaigns that drive lead acquisition, managing budgets up to €120K and coordinating cross-functional teams and agencies. I focus on delivering high-impact B2B & B2C strategies across tech, events, and consumer goods, always aiming to connect creativity with performance optimization and ROI.

I thrive on turning data and insights into actionable campaigns, collaborating with stakeholders and cross-functional teams to deliver compelling brand experiences and measurable growth across diverse markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Portuguese

Advanced

Work Experience

Marketing Manager at Kenes Group

March 1, 2023 - Present

Lead marketing operations for global medical congresses, overseeing digital strategy, communications, and creative direction. Manage a team of two (Marketing Coordinator & Social Media Specialist) and coordinate with international stakeholders to drive lead generation and engagement.

Marketing Manager at IKONO

February 28, 2023 - October 20, 2025

Built and executed 360° brand strategies integrating digital, influencer, and PR initiatives. Launched high-impact campaigns driving double-digit growth in engagement and visitor traffic. Managed media investments and agency relationships across multiple European markets.

Marketing & Brand Specialist at OLX Autos

February 28, 2021 - October 20, 2025

Led digital marketing and brand positioning strategies for a fast-paced e-commerce environment. Optimized campaign performance through analytics, A/B testing, and audience segmentation.

Marketing & Brand Specialist at Glovo App

March 31, 2020 - October 20, 2025

Drove brand awareness and acquisition through digital and CRM-driven campaigns. Collaborated with cross-market teams to enhance retention and conversion performance.

Marketing Intelligence Senior Analyst at Coca-Cola FEMSA

January 31, 2019 - October 20, 2025

Provided market insights and competitive analysis for new product launches and pricing strategy. Supported commercial teams with actionable data to drive sales and brand growth.

Marketing Manager – Client Projects at Kenes Group

March 1, 2023 - Present

Defined the end-to-end marketing strategy for international congresses, managing budgets up to €120K and coordinating cross-functional teams and multiple stakeholders. Directly monitored campaign performance (GA4, CRM) to audit agency results and reallocate budget in real-time, ensuring maximum ROI. Supervised external agencies and production vendors (photo/video), leading the briefing and quality control of all marketing assets. Delivered campaigns that exceeded attendance targets by +10% and boosted social engagement by +20%, optimizing the mix of Paid Media, Ambassadors (KOLs), and Content.

Marketing & Communications Lead at IKONO

March 1, 2021 - February 1, 2023

Integrated multi-channel campaigns across Paid Social, Email, and Partnerships, driving a consistent +15% increase in annual visitors YoY. Led on-site activations and a strategic influencer program, driving a +25% YoY growth in organic impressions and strengthening brand awareness. Monitored ROI and daily sales data to optimize media spend, consistently improving the visitor-to-booking conversion rate.

Marketing Specialist at OLX Autos

March 1, 2020 - February 1, 2021

Strategic Collaboration: Partnered with the PPC Specialist to align brand narratives with performance tactics, ensuring that ad creatives and copies directly supported lead acquisition goals. Content Strategy: Developed the messaging and content roadmap for paid channels, improving lead quality and conversion rates through better storytelling. Optimization: Analyzed audience insights to provide creative recommendations to the technical team, reducing CPL while maintaining brand consistency.

Marketing & Growth Specialist at Glovo App

January 1, 2019 - March 1, 2020

Dual-Audience Strategy: Coordinated with external media agencies to execute acquisition campaigns for both Users (B2C) and Restaurant Partners (B2B), tailoring messaging for each vertical. Cross-Market Growth: Collaborated with global teams to adapt acquisition strategies to local market needs, focusing on retention and conversion uplift. Funnel Optimization: Leveraged data insights to optimize the partner onboarding funnel and user lifecycle, improving activation rates.

Market Intelligence Analyst at Coca-Cola FEMSA

March 1, 2017 - January 1, 2019

Strategic Insights: Analyzed complex consumer and channel data (Nielsen/Kantar) to guide the Brand & Trade teams on product positioning and launch performance. Commercial Planning: Influenced commercial decision-making by translating sales trends and distribution metrics into actionable marketing recommendations.