Deeply passionate about technology and with strong roots in Mexico City, where I worked for over twenty years in the telecommunications sector. For several years, I have discovered another passion: photography, which has become an active part of my life since 2016. Since then, my photographic journey has allowed me to discover and explore different fields and to collaborate with brands, productions, and artistic directors.
My photographic and cinematographic journey is a continuous search for beauty and visual storytelling. Through the lens, I explore new horizons and capture moments that will remain indelible.
WORK EXPERIENCE
2022 - Photographer and Videographer
raw PRJCT
Collaboration with art directors and fashion stylists in the creation of editorial photographs, short films, and advertising campaigns for fashion brands and fashion students from the most renowned schools in Italy, as well as photography for events such as AI CREATE and Teatro del Sale (A Dinner in the World), and weddings in Cinque Terre and Florence.
Interviews for the project “Regenerating Territories. Artists’ Residencies in Schools” a project by MAD Murate Art District and Accademia Italiana curated by Valentina Gensini conceived with the aim of bringing real contemporary artistic practice into Florentine schools.
2016 - Photographer and Co-founder
EN Publicidad S. de R.L. de C.V
Working on creative visual projects, marketing strategies, video, and photography for various clients and campaigns such as Mylan, Sanfer, BT Spirits, Mezcalogía Chile, Taquería Polanco & Co. Madrid.
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HOOSHOUT Advertising Campaign
Hooshout is a Chinese brand founded in 2016.
With nature, wildness and inclusion as the keywords in their previous collections, Hooshout talks about self-identity, femininity and freedom, showcasing a poetic aesthetic.
Hooshout’s Chinese name means “whistling”, the wind sweeps in, skims over, hisses, weaves through, and screams again to make a high, longlasting sound.
Art director: Yujin Jiang
DoP: Gerardo Sánchez
Models: Grace O’Farrell, Maeryn Lee, Chiara Tonazzi, Lucky Sturm, Shaneeq Isaacs, Ting Xie, Giulia Sciacca, Eavan Iredale
Art director assistant: Wenke Hu, Shaneeq Isaacs
Videographer Assistant: Nadia Calvo
Every individual is a whole universe,
A short film and editorial, She our main and only character embarks on a magical journey inside her own and unique self, taking the spectator in to a creative, marvelous trip through out different worlds that interconnect as cells and push the limits into what’s real and comes beyond our knowledge. UNIVERSE IN HER EYES.
Art Direction - Nadia Calvo
Cast - Vianca Tancio Quinzon
DoP - Gerardo Sánchez
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