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I have hands-on experience developing, executing, and optimising paid campaigns across Meta and Google Ads, improving lead quality and increasing conversions across the client journey. I also manage landing pages and booking funnels, co-manage site optimisation with developers, and track performance against KPIs to deliver actionable insights and results. In addition, I run my own TikTok, YouTube and Instagram channels, generating 500k+ engagement and multiple videos with over 1M views. This has given me practical insight into what content performs and how to scale it across platforms. I also have experience working with influencers and producing UGC-style content, which helps drive authentic engagement and improve performance across both paid and organic campaigns. Overall, I’m comfortable managing creative across paid and organic channels, and I enjoy combining strategy, analytics, influencer collaborations, and content creation to drive bookings, repeat business, and overall growth.…I have hands-on experience developing, executing, and optimising paid campaigns across Meta and Google Ads, improving lead quality and increasing conversions across the client journey. I also manage landing pages and booking funnels, co-manage site optimisation with developers, and track performance against KPIs to deliver actionable insights and results. In addition, I run my own TikTok, YouTube and Instagram channels, generating 500k+ engagement and multiple videos with over 1M views. This has given me practical insight into what content performs and how to scale it across platforms. I also have experience working with influencers and producing UGC-style content, which helps drive authentic engagement and improve performance across both paid and organic campaigns. Overall, I’m comfortable managing creative across paid and organic channels, and I enjoy combining strategy, analytics, influencer collaborations, and content creation to drive bookings, repeat business, and overall growth.

German Petrov

Social Media Manager, Growth Marketer, Marketing Strategist, +4

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I have hands-on experience developing, executing, and optimising paid campaigns across Meta and Google Ads, improving lead quality and increasing conversions across the client journey. I also manage landing pages and booking funnels, co-manage site optimisation with developers, and track performance against KPIs to deliver actionable insights and results. In addition, I run my own TikTok, YouTube and Instagram channels, generating 500k+ engagement and multiple videos with over 1M views. This has given me practical insight into what content performs and how to scale it across platforms. I also have experience working with influencers and producing UGC-style content, which helps drive authentic engagement and improve performance across both paid and organic campaigns. Overall, I’m comfortable managing creative across paid and organic channels, and I enjoy combining strategy, analytics, influencer collaborations, and content creation to drive bookings, repeat business, and overall growth.…I have hands-on experience developing, executing, and optimising paid campaigns across Meta and Google Ads, improving lead quality and increasing conversions across the client journey. I also manage landing pages and booking funnels, co-manage site optimisation with developers, and track performance against KPIs to deliver actionable insights and results. In addition, I run my own TikTok, YouTube and Instagram channels, generating 500k+ engagement and multiple videos with over 1M views. This has given me practical insight into what content performs and how to scale it across platforms. I also have experience working with influencers and producing UGC-style content, which helps drive authentic engagement and improve performance across both paid and organic campaigns. Overall, I’m comfortable managing creative across paid and organic channels, and I enjoy combining strategy, analytics, influencer collaborations, and content creation to drive bookings, repeat business, and overall growth.

Available to hire

I have hands-on experience developing, executing, and optimising paid campaigns across Meta and Google Ads, improving lead quality and increasing conversions across the client journey. I also manage landing pages and booking funnels, co-manage site optimisation with developers, and track performance against KPIs to deliver actionable insights and results.

In addition, I run my own TikTok, YouTube and Instagram channels, generating 500k+ engagement and multiple videos with over 1M views. This has given me practical insight into what content performs and how to scale it across platforms. I also have experience working with influencers and producing UGC-style content, which helps drive authentic engagement and improve performance across both paid and organic campaigns.

Overall, I’m comfortable managing creative across paid and organic channels, and I enjoy combining strategy, analytics, influencer collaborations, and content creation to drive bookings, repeat business, and overall growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media & Marketing Manager at Brands Bulgaria

January 1, 2023 - Present

Plan, run, and optimise social media campaigns for multiple brands across TikTok, Instagram, and websites. Create short-form content, UGC videos, and social media ads from concept to posting. Track KPIs, analyse engagement, and adjust strategies to maximise reach and conversions. Manage Meta & Google Ads campaigns to drive traffic, leads, and sales. Highlights: Increased client engagement by 60% through data-informed content strategy; helped campaigns boost website traffic and sales by up to 25%; produced content that consistently performed well with high engagement; developed a personal content pipeline informing professional campaign strategy.

Social Media Manager at Brands

January 1, 2023 - Present

Plan, run, and optimise social media campaigns for multiple brands across TikTok, Instagram, and websites. Create short-form content, UGC videos, and social media ads from concept to posting. Track KPIs, analyse engagement, and adjust strategies to maximise reach and conversions. Manage Meta & Google Ads campaigns to drive traffic, leads, and sales. Tools include Cap Cut, Canva, Adobe Creative Cloud (Premiere Pro, After Effects, Illustrator, Photoshop). Highlights include increasing client engagement by 60% through data-informed content strategies and boosting website traffic and sales by up to 25%. Developed a content pipeline informing client campaigns with data-driven optimization.

Personal Social Media Projects – TikTok & Instagram at Self-employed

January 1, 2022 - Present

Growth and marketing of personal channels with 500k+ engagement; film, edit, and post short-form videos that organically reach 1M+ views. Use trends and audience insights to maximize reach and engagement; test new formats and virality strategies for client campaigns.

Social Media Manager at Brands Bulgaria

January 1, 2023 - Present

Plan, run, and optimise social media campaigns for multiple brands across TikTok, Instagram, and websites. Create short-form content, UGC videos, and social media ads from concept to posting. Track KPIs, analyse engagement, and adjust strategies to maximise reach and conversions. Manage Meta & Google Ads campaigns to drive traffic, leads, and sales. Highlights: Increased client engagement by 60% through data-informed content strategy. Helped campaigns boost website traffic and sales by up to 25%. Produced content that consistently performed well, hitting high engagement benchmarks.

Social Media Projects – TikTok & Instagram at Personal Projects

January 1, 2022 - Present

Grow and market personal channels with 500k+ engagement. Film, edit, and post short-form videos that organically reach 1M+ views. Use trends, creative ideas, and audience insight to maximise reach and engagement. Test new formats and viral content to refine strategies applicable to client campaigns. Highlights: Built content that regularly goes viral and drives engagement. Developed a personal content pipeline that informs professional campaign strategy.