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I am a seasoned strategic marketing and sales leader with over two decades of experience in B2B and B2C, including CMO, Senior VP and director roles. I specialize in global market development, transformation, performance and AI-driven marketing, as well as content management and multichannel B2B lead generation. My career spans retail, manufacturing, SaaS, services, apps, and digital marketing across domains. I thrive on delivering measurable outcomes through strategic consulting and hands-on leadership, empowering teams in an evolving business landscape, driven by an entrepreneurial spirit and a vision to grow companies by enabling teams to excel in changing markets.…I am a seasoned strategic marketing and sales leader with over two decades of experience in B2B and B2C, including CMO, Senior VP and director roles. I specialize in global market development, transformation, performance and AI-driven marketing, as well as content management and multichannel B2B lead generation. My career spans retail, manufacturing, SaaS, services, apps, and digital marketing across domains. I thrive on delivering measurable outcomes through strategic consulting and hands-on leadership, empowering teams in an evolving business landscape, driven by an entrepreneurial spirit and a vision to grow companies by enabling teams to excel in changing markets.

Gerrit D. Stroomann

Marketing Strategist, Growth Marketer, Content Strategist, +4

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I am a seasoned strategic marketing and sales leader with over two decades of experience in B2B and B2C, including CMO, Senior VP and director roles. I specialize in global market development, transformation, performance and AI-driven marketing, as well as content management and multichannel B2B lead generation. My career spans retail, manufacturing, SaaS, services, apps, and digital marketing across domains. I thrive on delivering measurable outcomes through strategic consulting and hands-on leadership, empowering teams in an evolving business landscape, driven by an entrepreneurial spirit and a vision to grow companies by enabling teams to excel in changing markets.…I am a seasoned strategic marketing and sales leader with over two decades of experience in B2B and B2C, including CMO, Senior VP and director roles. I specialize in global market development, transformation, performance and AI-driven marketing, as well as content management and multichannel B2B lead generation. My career spans retail, manufacturing, SaaS, services, apps, and digital marketing across domains. I thrive on delivering measurable outcomes through strategic consulting and hands-on leadership, empowering teams in an evolving business landscape, driven by an entrepreneurial spirit and a vision to grow companies by enabling teams to excel in changing markets.

Available to hire

I am a seasoned strategic marketing and sales leader with over two decades of experience in B2B and B2C, including CMO, Senior VP and director roles. I specialize in global market development, transformation, performance and AI-driven marketing, as well as content management and multichannel B2B lead generation.

My career spans retail, manufacturing, SaaS, services, apps, and digital marketing across domains. I thrive on delivering measurable outcomes through strategic consulting and hands-on leadership, empowering teams in an evolving business landscape, driven by an entrepreneurial spirit and a vision to grow companies by enabling teams to excel in changing markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

German

Fluent

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Interim Manager and sole CEO at iVISORY DIGITAL GMBH

January 1, 2013 - Present

Consultant for digital transformation, AI applications, ecommerce, apps and marketing. Industry focus on retail, brands, hospitality, mobility, digital models. Recent mandates included conceptualizing and developing an AI-based chatbot for online retail in CH/DE; turning around a pharmacy group (>€250m turnover) as Commercial Officer with 30 FTE across 80 internal projects, improving top- and bottom-line by +25%; leading a 35 FTE team (>€600m turnover / 2,000 FTEs) for a mobility app company through Covid and restructuring, achieving profitability in performance marketing by focusing on lifetime value; launching a mobility app within 8 months and steering the organization toward a B2C + digital model; designing multichannel B2B campaigns generating seven-digit ad revenue in DE/AT/CH for a leading global search engine.

Co-founder / Co-CEO at EXPANDEERS

December 31, 2024 - September 17, 2025

Management consultancy for global expansion management (45 employees, >€4m turnover). Built an ‘expansion-as-a-service’ model, founded subsidiaries in UAE and Malaysia, providing 360° marketing, sales and business development; acquired B2B customers and set up abroad operations.

Co-CEO at THE REACH GROUP

December 31, 2013 - September 17, 2025

Online marketing agency (40 employees, >€4m turnover) serving corporations, SMEs and startups in retail, publishing, real estate, FMCG, and tourism. Transformed a technical SEO agency into a strategic online marketing consultancy (search, social, data & analytics, commercial due diligence); achieved 30% CAGR in sales.

Senior Manager Digital Business at dGroup, part of ACCENTURE

December 31, 2011 - September 17, 2025

Boutique management consultancy. Managed growth, change & transformation projects in distance selling, FMCG and media. Transformed a catalogue-driven mail order company into a digitally oriented organization by delivering a board-level strategy for IT, marketing and purchasing over five years, including a PMO with 250 project participants.

Head of Marketing at LIBRI

December 31, 2004 - September 17, 2025

Media retail & wholesale company. Led a small marketing team; developed and supported B2C marketing; contributed to doubling turnover of the company’s online shop and 1,000 white-label shops.

Senior Marketing Manager at BOL.de / Bertelsmann Direct Group

September 1, 2000 - December 31, 2002

B2C media eCommerce retailer. Acquired over 500k new customers annually with an eight-figure budget; sales grew by 100% year over year through online and traditional marketing channels (TV/print).