Gerrit D. Stroomann

Available to hire

I am a seasoned strategic marketing and sales leader with over two decades of experience in B2B and B2C, including CMO, Senior VP and director roles.

About

I am a seasoned strategic marketing and sales leader with over two decades of experience in B2B and B2C, including CMO, Senior VP and director roles. I specialize in global market development, transformation, performance and AI-driven marketing, as well as content management and multichannel B2B lead generation.

My career spans retail, manufacturing, SaaS, services, apps, and digital marketing across domains. I thrive on delivering measurable outcomes through strategic consulting and hands-on leadership, empowering teams in an evolving business landscape, driven by an entrepreneurial spirit and a vision to grow companies by enabling teams to excel in changing markets.

  • 24 years' experience
  • Joined September 2025

Languages

  • GermanFluent
  • EnglishFluent
  • Spanish; CastilianIntermediate

Industry experience

  • Software & Internet
  • Professional Services
  • Media & Entertainment
  • Retail
  • Education
  • Transportation & Logistics
  • Manufacturing

More experts in Hamburg, Germany

Work experience· 6 roles

Co-founder / Co-CEO · EXPANDEERSDec 2024 – Sep 2025 · 10 mos

Management consultancy for global expansion management (45 employees, >€4m turnover). Built an ‘expansion-as-a-service’ model, founded subsidiaries in UAE and Malaysia, providing 360° marketing, sales and business development; acquired B2B customers and set up abroad operations.

Co-CEO · THE REACH GROUPDec 2013 – Sep 2025 · 11 yrs 10 mos

Online marketing agency (40 employees, >€4m turnover) serving corporations, SMEs and startups in retail, publishing, real estate, FMCG, and tourism. Transformed a technical SEO agency into a strategic online marketing consultancy (search, social, data & analytics, commercial due diligence); achieved 30% CAGR in sales.

Interim Manager and sole CEO · iVISORY DIGITAL GMBHJan 2013 – Present · 13 yrs 11 mos

Consultant for digital transformation, AI applications, ecommerce, apps and marketing. Industry focus on retail, brands, hospitality, mobility, digital models. Recent mandates included conceptualizing and developing an AI-based chatbot for online retail in CH/DE; turning around a pharmacy group (>€250m turnover) as Commercial Officer with 30 FTE across 80 internal projects, improving top- and bottom-line by +25%; leading a 35 FTE team (>€600m turnover / 2,000 FTEs) for a mobility app company through Covid and restructuring, achieving profitability in performance marketing by focusing on lifetime value; launching a mobility app within 8 months and steering the organization toward a B2C + digital model; designing multichannel B2B campaigns generating seven-digit ad revenue in DE/AT/CH for a leading global search engine.

Senior Manager Digital Business · dGroup, part of ACCENTUREDec 2011 – Sep 2025 · 13 yrs 10 mos
Head of Marketing · LIBRIDec 2004 – Sep 2025 · 20 yrs 10 mos
Senior Marketing Manager · BOL.de / Bertelsmann Direct GroupSep 2000 – Dec 2002 · 2 yrs 4 mos

Education· 6

Lecturer for Online Marketing · Social Media Academy2012 – 2023
MBA - with distinction · London Metropolitan University, UK2004 – 2005
Bachelor in Marketing & International Business · University of North London, UK1997 – 2000
Corporal, Staff College · German Armed Forces1996 – 1997

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