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I am a results-driven UX strategist and product leader with over 9 years of experience guiding fintech, automotive, enterprise SaaS, and consulting projects through human-centered digital transformation. I excel at turning complex business and customer needs into validated, scalable solutions by blending design thinking, prototyping, stakeholder engagement, and Agile delivery. I’ve led cross-functional teams, defined product vision and strategy, and steered initiatives from strategy to implementation, delivering measurable business outcomes. I’m proficient with CRM/CMS and AI-enabled platforms, and I work fluently across tools like Figma, Microsoft Azure, and Salesforce-adjacent ecosystems. I thrive in dynamic environments—driving design systems, governance, and adoption across organizations while mentoring teams and aligning stakeholders around user-centered goals. My approach combines UX rigor with product management discipline to create impactful experiences for millions of users and demanding enterprise clients.…I am a results-driven UX strategist and product leader with over 9 years of experience guiding fintech, automotive, enterprise SaaS, and consulting projects through human-centered digital transformation. I excel at turning complex business and customer needs into validated, scalable solutions by blending design thinking, prototyping, stakeholder engagement, and Agile delivery. I’ve led cross-functional teams, defined product vision and strategy, and steered initiatives from strategy to implementation, delivering measurable business outcomes. I’m proficient with CRM/CMS and AI-enabled platforms, and I work fluently across tools like Figma, Microsoft Azure, and Salesforce-adjacent ecosystems. I thrive in dynamic environments—driving design systems, governance, and adoption across organizations while mentoring teams and aligning stakeholders around user-centered goals. My approach combines UX rigor with product management discipline to create impactful experiences for millions of users and demanding enterprise clients.

Ghada Samy

UX Designer, Product Designer, Designer, +2

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I am a results-driven UX strategist and product leader with over 9 years of experience guiding fintech, automotive, enterprise SaaS, and consulting projects through human-centered digital transformation. I excel at turning complex business and customer needs into validated, scalable solutions by blending design thinking, prototyping, stakeholder engagement, and Agile delivery. I’ve led cross-functional teams, defined product vision and strategy, and steered initiatives from strategy to implementation, delivering measurable business outcomes. I’m proficient with CRM/CMS and AI-enabled platforms, and I work fluently across tools like Figma, Microsoft Azure, and Salesforce-adjacent ecosystems. I thrive in dynamic environments—driving design systems, governance, and adoption across organizations while mentoring teams and aligning stakeholders around user-centered goals. My approach combines UX rigor with product management discipline to create impactful experiences for millions of users and demanding enterprise clients.…I am a results-driven UX strategist and product leader with over 9 years of experience guiding fintech, automotive, enterprise SaaS, and consulting projects through human-centered digital transformation. I excel at turning complex business and customer needs into validated, scalable solutions by blending design thinking, prototyping, stakeholder engagement, and Agile delivery. I’ve led cross-functional teams, defined product vision and strategy, and steered initiatives from strategy to implementation, delivering measurable business outcomes. I’m proficient with CRM/CMS and AI-enabled platforms, and I work fluently across tools like Figma, Microsoft Azure, and Salesforce-adjacent ecosystems. I thrive in dynamic environments—driving design systems, governance, and adoption across organizations while mentoring teams and aligning stakeholders around user-centered goals. My approach combines UX rigor with product management discipline to create impactful experiences for millions of users and demanding enterprise clients.

Available to hire

I am a results-driven UX strategist and product leader with over 9 years of experience guiding fintech, automotive, enterprise SaaS, and consulting projects through human-centered digital transformation. I excel at turning complex business and customer needs into validated, scalable solutions by blending design thinking, prototyping, stakeholder engagement, and Agile delivery. I’ve led cross-functional teams, defined product vision and strategy, and steered initiatives from strategy to implementation, delivering measurable business outcomes. I’m proficient with CRM/CMS and AI-enabled platforms, and I work fluently across tools like Figma, Microsoft Azure, and Salesforce-adjacent ecosystems.

I thrive in dynamic environments—driving design systems, governance, and adoption across organizations while mentoring teams and aligning stakeholders around user-centered goals. My approach combines UX rigor with product management discipline to create impactful experiences for millions of users and demanding enterprise clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Arabic

Fluent

Work Experience

Co-founder & Design Consultant at UI Markets

February 1, 2019 - Present

Founded and scaled a global design resource platform used by 10,000+ designers worldwide, delivering high-quality UI component kits, design system frameworks, and reusable asset libraries adopted across startups and enterprise product teams. Provided design system consulting, advised on token structures and governance, and accelerated cross-team adoption. Built learning materials for paid UX and product design courses and mentored 100+ designers within a global design community.

Senior UX Strategist & Lead Product Designer at FPT Software (Client: Petronas)

November 1, 2023 - April 1, 2025

Led a multidisciplinary team of 16 designers on an enterprise transformation programme for energy and resource management platforms. Collaborated with product managers, engineers and client stakeholders to define functional requirements, validate constraints, and ensure design feasibility. Conducted user research and usability testing to translate findings into actionable journeys and data-driven design decisions. Standardised design specifications and handoff processes, improving handoff quality and reducing rework. Mentored junior designers.

UX Strategist & Lead Product Designer at WHIP Mobility

August 1, 2021 - September 1, 2023

Owned end-to-end product strategy and UX design for a B2B SaaS platform and white-label mobile app serving automotive dealership clients. Defined product vision and roadmap priorities, led journey mapping and prototype development, reducing vehicle service scheduling time by 60% through streamlined booking workflows. Managed requirements, wrote user stories, and collaborated with developers to deliver features. Created reusable UI component libraries and design guidelines to accelerate delivery across client releases. Conducted usability testing and translated feedback into measurable improvements.

Senior UI/UX Strategist at Aleph-Labs

July 1, 2020 - July 1, 2021

Delivered UX strategy and design transformation for multiple Southeast Asian financial institutions, redesigning mobile banking and online platforms, improving adoption and reducing friction through structured usability testing and iterative refinement.

Senior UI/UX Strategist at Recruitable

March 1, 2020 - May 1, 2020

Conducted user research and usability evaluations to identify pain points and design opportunities; designed improved journeys and high-fidelity prototypes; delivered strategic design recommendations aligned with product priorities and tight delivery timelines.

Senior UI/UX Strategist at Abundant Academy

December 1, 2018 - January 1, 2020

Designed responsive website experiences and reusable UI component systems; collaborated across product and marketing to deliver cohesive design solutions; improved visual consistency across digital properties with systematized, reusable layouts.

Creative Designer at MOBE

August 1, 2017 - October 1, 2018

Delivered integrated digital and print campaigns, landing pages, and executive presentations in collaboration with marketing and product teams, ensuring alignment with brand and campaign strategy.