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Hi, I’m Ghina Firyaliani Zalfa. I’m a Social Media Manager with 2+ years of experience in content planning, brief writing, and cross-team collaboration across diverse industries. I’m passionate about turning insights into engaging campaigns and helping brands grow their organic reach. In my work, I focus on building structured content strategies, creating compelling briefs, and partnering with creators to bring brand stories to life. I specialize in growing audiences, generating leads, and delivering measurable results through strategic content and outreach. I enjoy analyzing performance data and turning it into action, collaborating with designers, writers, and clients to deliver campaigns that resonate.…Hi, I’m Ghina Firyaliani Zalfa. I’m a Social Media Manager with 2+ years of experience in content planning, brief writing, and cross-team collaboration across diverse industries. I’m passionate about turning insights into engaging campaigns and helping brands grow their organic reach. In my work, I focus on building structured content strategies, creating compelling briefs, and partnering with creators to bring brand stories to life. I specialize in growing audiences, generating leads, and delivering measurable results through strategic content and outreach. I enjoy analyzing performance data and turning it into action, collaborating with designers, writers, and clients to deliver campaigns that resonate.

Ghina Firyaliani Zalfa

Social Media Manager, Content Producer, Content Strategist, +7

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Hi, I’m Ghina Firyaliani Zalfa. I’m a Social Media Manager with 2+ years of experience in content planning, brief writing, and cross-team collaboration across diverse industries. I’m passionate about turning insights into engaging campaigns and helping brands grow their organic reach. In my work, I focus on building structured content strategies, creating compelling briefs, and partnering with creators to bring brand stories to life. I specialize in growing audiences, generating leads, and delivering measurable results through strategic content and outreach. I enjoy analyzing performance data and turning it into action, collaborating with designers, writers, and clients to deliver campaigns that resonate.…Hi, I’m Ghina Firyaliani Zalfa. I’m a Social Media Manager with 2+ years of experience in content planning, brief writing, and cross-team collaboration across diverse industries. I’m passionate about turning insights into engaging campaigns and helping brands grow their organic reach. In my work, I focus on building structured content strategies, creating compelling briefs, and partnering with creators to bring brand stories to life. I specialize in growing audiences, generating leads, and delivering measurable results through strategic content and outreach. I enjoy analyzing performance data and turning it into action, collaborating with designers, writers, and clients to deliver campaigns that resonate.

Available to hire

Hi, I’m Ghina Firyaliani Zalfa. I’m a Social Media Manager with 2+ years of experience in content planning, brief writing, and cross-team collaboration across diverse industries. I’m passionate about turning insights into engaging campaigns and helping brands grow their organic reach. In my work, I focus on building structured content strategies, creating compelling briefs, and partnering with creators to bring brand stories to life.

I specialize in growing audiences, generating leads, and delivering measurable results through strategic content and outreach. I enjoy analyzing performance data and turning it into action, collaborating with designers, writers, and clients to deliver campaigns that resonate.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Head of Content (Volunteer) at Creativity Verse

May 1, 2025 - Present

Creativity Verse is a global remote community for freelancers and digital creators. Started as a Social Media Manager and was promoted to Head of Content. Led content strategy and coordinated content teams for Instagram, Facebook, and LinkedIn. Managed content submissions to ensure brand voice consistency. Supported Instagram content creation, gave direction, and monitored performance. Collaborated internationally through weekly meetings to align goals and tasks.

Social Media Specialist (Intern) at Digiclub Indonesia

March 1, 2025 - August 13, 2025

Digital creative agency supporting digitalization of MSMEs. Continued as Social Media Team Leader; oversaw task management, team reporting, and coordination. Planned and executed public Instagram content. Created and edited over 20 original content pieces, collaborated on scripts, copy, and visuals. Conducted research on 300+ potential clients, assisted pitching resulting in 20+ leads. Participated in client outreach and led an Eid-themed digital campaign with 1,000+ organic views.

Social Media Specialist (Intern) at Digiclub Indonesia

November 1, 2024 - August 13, 2025

Conducted research on 150+ potential clients providing insights for outreach. Developed content plans and briefs for internal Instagram resulting in 10+ posts. Wrote scripts and captions aligned with audience personas. Acted as Team Leader managing tasks and communication. Led or co-led collaborative projects in ideation and planning. Helped improve internal workflows for structured execution.

Student Intern at Sekretariat Daerah Kota Pontianak

August 1, 2022 - August 13, 2025

Assisted Organization Section with Monitoring and Evaluation for regional offices. Summarized HR functional position data within Pontianak Government. Prepared correspondence and archived documents.

Social Media Lead (Project Based) at Versyde

March 1, 2025 - Present

Manage Versyde's Instagram end to end as a one person team, from brainstorming and content planning to brief writing, scriptwriting, basic design, light video editing, and posting. Build and maintain a consistent content calendar aligned with the community's brand voice and growth goals. Lead and execute Versyde Spotlight campaigns, producing 6 episodes and coordinating 6 featured members. Monitor content performance via Meta Insights to evaluate and improve content strategy. Drove organic platform awareness through proactive community engagement on Twitter/X, reaching 35K+ views and generating direct user inquiries. Achieved a peak of 7.8K organic account views in a single month. Coordinated with platform leads across Facebook and LinkedIn to align cross‑platform content direction. Contributed to content planning and production for an affiliated client project, delivering content plans and materials within a 3 week engagement.

Head of Social Media Management Division at BARIS FISIP UB

March 1, 2021 - January 1, 2022

Managed organization's social media platforms across Instagram, Twitter, and YouTube. Led the team in developing and executing monthly content plans, ensuring timely delivery. Designed posters and illustrations to support organizational events and campaigns. Collaborated with other divisions to align content with organizational goals. Contributed to LEON, a national level essay competition organized by BARIS, handling digital content creation and promotional visual design.