G IA JUROSKY
As a goal-oriented and motivational leader with 12+ years of experience in brand building, marketing, public relations, and social media, I excel at translating business goals into integrated campaigns that resonate…
About
As a goal-oriented and motivational leader with 12+ years of experience in brand building, marketing, public relations, and social media, I excel at translating business goals into integrated campaigns that resonate with consumers and drive growth. I thrive in collaborative environments across marketing, creative, operations, and leadership teams, and I’m passionate about scaling influencer programs and leveraging data-driven insights to improve efficiency and outcomes.
My approach centers on a consumer-first mindset and clear communication. I enjoy mentoring teams, building strong brand narratives, and delivering measurable results through cross-channel strategies that boost retention, awareness, and revenue.
- 15 years' experience
- Joined June 2026
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Retail
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Work experience· 7 roles
Developed social media strategy, content ideation, campaign planning, reporting, and performance analysis across client accounts. Executed PR outreach strategies for retail and technology brands to secure media coverage and placements. Built and maintained relationships with editors, media contacts, and brand partners to drive awareness and engagement. Collaborated with clients on brand messaging, campaign execution, and integrated communications initiatives. Created social media and PR performance reports, translating campaign metrics, media coverage, audience engagement, and key learnings into actionable recommendations for clients.
Lead full-funnel marketing and communications strategy across retention, brand awareness, PR, social media, influencer, affiliate, and paid partnership channels. Own email and SMS lifecycle marketing strategy, including campaign planning, segmentation, promotional messaging, and performance optimization to drive purchases and customer engagement. Manage integrated brand campaigns, product launches, promotional calendars, and cross-functional communications across marketing, creative, operations, and leadership teams. Develop and scale influencer, creator, and affiliate programs to increase brand visibility, engagement, follower growth, content output, and conversion. Translate performance data, campaign reporting, and channel insights into actionable recommendations that improve marketing efficiency and growth.
Managed influencer relations, press outreach, and social media strategy for direct-to-consumer brands and marketing agencies. Developed integrated marketing campaigns including influencer partnerships, PR initiatives, digital content, and brand communications. Created copy for social media, websites, blogs, email marketing, and product launches to support engagement and brand growth. Secured media placements and coordinated partnerships to increase brand visibility and consumer awareness. Oversaw campaign reporting, analytics, and strategic recommendations to optimize performance and ROI.
Education
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