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As a goal-oriented and motivational leader with 12+ years of experience in brand building, marketing, public relations, and social media, I excel at translating business goals into integrated campaigns that resonate with consumers and drive growth. I thrive in collaborative environments across marketing, creative, operations, and leadership teams, and I’m passionate about scaling influencer programs and leveraging data-driven insights to improve efficiency and outcomes. My approach centers on a consumer-first mindset and clear communication. I enjoy mentoring teams, building strong brand narratives, and delivering measurable results through cross-channel strategies that boost retention, awareness, and revenue.…As a goal-oriented and motivational leader with 12+ years of experience in brand building, marketing, public relations, and social media, I excel at translating business goals into integrated campaigns that resonate with consumers and drive growth. I thrive in collaborative environments across marketing, creative, operations, and leadership teams, and I’m passionate about scaling influencer programs and leveraging data-driven insights to improve efficiency and outcomes. My approach centers on a consumer-first mindset and clear communication. I enjoy mentoring teams, building strong brand narratives, and delivering measurable results through cross-channel strategies that boost retention, awareness, and revenue.

G IA JUROSKY

Brand Strategist, Marketing Strategist, Influencer Marketing Manager, +4

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As a goal-oriented and motivational leader with 12+ years of experience in brand building, marketing, public relations, and social media, I excel at translating business goals into integrated campaigns that resonate with consumers and drive growth. I thrive in collaborative environments across marketing, creative, operations, and leadership teams, and I’m passionate about scaling influencer programs and leveraging data-driven insights to improve efficiency and outcomes. My approach centers on a consumer-first mindset and clear communication. I enjoy mentoring teams, building strong brand narratives, and delivering measurable results through cross-channel strategies that boost retention, awareness, and revenue.…As a goal-oriented and motivational leader with 12+ years of experience in brand building, marketing, public relations, and social media, I excel at translating business goals into integrated campaigns that resonate with consumers and drive growth. I thrive in collaborative environments across marketing, creative, operations, and leadership teams, and I’m passionate about scaling influencer programs and leveraging data-driven insights to improve efficiency and outcomes. My approach centers on a consumer-first mindset and clear communication. I enjoy mentoring teams, building strong brand narratives, and delivering measurable results through cross-channel strategies that boost retention, awareness, and revenue.

Available to hire

As a goal-oriented and motivational leader with 12+ years of experience in brand building, marketing, public relations, and social media, I excel at translating business goals into integrated campaigns that resonate with consumers and drive growth. I thrive in collaborative environments across marketing, creative, operations, and leadership teams, and I’m passionate about scaling influencer programs and leveraging data-driven insights to improve efficiency and outcomes.

My approach centers on a consumer-first mindset and clear communication. I enjoy mentoring teams, building strong brand narratives, and delivering measurable results through cross-channel strategies that boost retention, awareness, and revenue.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Director of Communications at RoseSkinCo, LLC

March 1, 2022 - Present

Lead full-funnel marketing and communications strategy across retention, brand awareness, PR, social media, influencer, affiliate, and paid partnership channels. Own email and SMS lifecycle marketing strategy, including campaign planning, segmentation, promotional messaging, and performance optimization to drive purchases and customer engagement. Manage integrated brand campaigns, product launches, promotional calendars, and cross-functional communications across marketing, creative, operations, and leadership teams. Develop and scale influencer, creator, and affiliate programs to increase brand visibility, engagement, follower growth, content output, and conversion. Translate performance data, campaign reporting, and channel insights into actionable recommendations that improve marketing efficiency and growth.

Public Relations & Social Media Manager at 1DS Collective (Contract)

July 1, 2025 - Present

Developed social media strategy, content ideation, campaign planning, reporting, and performance analysis across client accounts. Executed PR outreach strategies for retail and technology brands to secure media coverage and placements. Built and maintained relationships with editors, media contacts, and brand partners to drive awareness and engagement. Collaborated with clients on brand messaging, campaign execution, and integrated communications initiatives. Created social media and PR performance reports, translating campaign metrics, media coverage, audience engagement, and key learnings into actionable recommendations for clients.

Marketing & Public Relations Consultant at Gia J. PR

June 1, 2019 - March 1, 2022

Managed influencer relations, press outreach, and social media strategy for direct-to-consumer brands and marketing agencies. Developed integrated marketing campaigns including influencer partnerships, PR initiatives, digital content, and brand communications. Created copy for social media, websites, blogs, email marketing, and product launches to support engagement and brand growth. Secured media placements and coordinated partnerships to increase brand visibility and consumer awareness. Oversaw campaign reporting, analytics, and strategic recommendations to optimize performance and ROI.

Communications Manager at Delsey Luggage

April 1, 2019 - April 1, 2020

Lead Communications Manager for US division of Delsey Luggage working closely with head office in Paris. Identified target audience and developed optimized communication plans to engage and interest consumers. Responsible for influencer relations & strategy, social media (organic & paid), media relations, advertising to include digital and print buys. Spearheaded US marketing efforts of French Open partnerships and brand collaborations. Drafted press releases and speaking points for company leadership, developed and deployed internal communications. Responsible for monthly reporting of social media, media and influencer analytics.

PR & Events Coordinator at PANDORA Jewelry

April 1, 2017 - April 1, 2019

North American public relations lead for international press, influencer trips and satellite media tours, with projects domestically and Canada, France, as well as the reveal of the all-new PANDORA crafting facility in Thailand. Responsible for contact and management of editorial media, social media influencer & blogger relationships, including project management and strategic planning. Contract development and negotiation, budget planning and management, and speech and copy writing. Drafted internal communications and reporting for company and executives.

Public Relations Associate at PANDORA Jewelry

August 1, 2013 - April 1, 2017

Lead associate for the coordination of sponsorship requests and sponsorship implementation for major corporate partners and events, including the Coachella Valley Music and Arts Festival, Dress for Success, runDisney events such as the 2017 Tinker Bell Half Marathon, Billboard Music Awards, the Baltimore Ravens, and the Baltimore Orioles. Organized and managed PANDORA jewelry product samples, including the creation of designs and samples for major publications and events such as Elle magazine and Mercedes-Benz New York Fashion Week. Associate responsible for the creation and management of display samples used in film production and for photo-shoots for various blogs and social media advertisements, O&O store openings in the United States and Canada, and retail store displays. Collaborated with sales and marketing leaders to devise public relations campaigns and coordinate with advertising.

Marketing Team Lead at 5-Hour ENERGY

May 1, 2011 - April 1, 2013

Marketing representative for 5 Hour Energy in various capacities throughout the Washington, D.C. metropolitan region, including at college campus events, sporting events, street team engagements, and outreach events outside of the Washington, D.C. area including NASCAR. Lead manager of high-volume inventory (distribution of 30,000+ units monthly). Trained new employees on brand objectives and coordinated the execution of events for a team of 10+ brand ambassadors. Devised data collection processes and procedures, including surveys, polls and questionnaires. Executed successful product introductions by coordinating actions with social media, public relations and other internal teams.