Iโm Gibson Philip, a skilled SEO and digital marketing expert specializing in Google Ads and PPC strategies. I help businesses increase visibility, boost conversions, and optimize ad performance to get the best return on investment.
What I Offer:
๐ Google Ads Campaign Setup & Management
๐ SEO Strategy & Implementation
๐ Website & Landing Page Optimization
๐ Competitor Analysis & Market Research
๐ Ad Copywriting & Performance Tracking
Iโve worked with different businesses on SEO and paid ads, but due to the sensitivity of the data, I donโt publicly share details about past clients. If youโd like to discuss my experience and how I can help, feel free to reach out!
Hereโs the link to my LinkedIn account for more details:
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Skills
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
I worked on SEO optimization for Safari Soles Tours, focusing on improving search rankings, increasing organic traffic, and enhancing visibility for safari-related keywords.
Key Achievements:
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Conducted keyword research to target high-intent search queries related to Tanzania safaris.
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Optimized website content & meta tags to align with SEO best practices.
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Improved site structure & internal linking to enhance user experience and search indexing.
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Analyzed performance metrics to track ranking improvements and organic traffic growth.
Skills Applied:
๐ SEO Keyword Strategy
๐ On-Page Optimization
๐ Content & Meta Tag Optimization
๐ Website Structure & Technical SEO
๐ Performance Analysis & Ranking Improvement
I managed and optimized Google Ads campaigns for Safari Soles Tours, focusing on increasing traffic, improving ad performance, and maximizing conversions for safari bookings.
Key Achievements:
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Refined ad targeting to reach high-intent travelers searching for Tanzania safaris.
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Optimized ad spend for better cost efficiency while maintaining strong visibility.
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Improved click-through rates (CTR) by testing different ad variations and refining messaging.
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Boosted conversions by directing traffic to high-performing landing pages.
Skills Applied:
๐ Google Ads (Search & Display Campaigns)
๐ Keyword Research & Audience Targeting
๐ Ad Performance Optimization
๐ Conversion Tracking & Budget Management
๐ A/B Testing for Ad Refinement
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