Giorgi Gigauri

In my view, today in design, conveying the main message through cleanliness, colors, and minimal forms, or bringing the brand’s core slogan to the forefront, holds a clear advantage. Excessive visual elements often damage the message and scatter attention. That is why I place the main emphasis on the idea that the product should show and make you feel at first glance — simply, clearly, and in a way that does not force you to think about several things at once. I strive to strengthen and bring the brand’s core content to the front, so that it is simple, easily perceived, unambiguous, elegant, and appealing. At the same time, I am drawn to creating beautiful illustrations; however, for me, an illustration is valuable only when it serves the idea and meaning, and not when it is merely visually attractive.