Available to hire
Marketing and communications specialist with 8+ years of experience across agency, in-house, and startup environments. I build brands through storytelling and data-driven campaigns that resonate with the target audience.
Experience Level
Expert
Expert
Language
English
Fluent
Italian
Beginner
Panjabi, Punjabi
Fluent
Work Experience
Marketing Manager at LGM Financial Services Inc.
June 1, 2023 - May 1, 2026Marketing and communications lead for national auto finance solutions, partnering with global manufacturers including BMW/MINI, Volvo, Jaguar Land Rover, Mazda, Kia, Mitsubishi Motors, Polestar, and BMW Motorrad. Led integrated marketing, brand positioning, and public relations across digital, traditional, and corporate channels. Managed paid media and growth initiatives (digital & print) to increase visibility and dealer engagement. Developed messaging frameworks, go-to-market materials, and sales enablement content for national partner programs. Planned and executed local and national brand events and partner activations, contributing to messaging, promotional strategy, and stakeholder positioning. Led organic and paid social across the corporate social channels, increasing engagement to double-digit percentages and follower growth prior to ownership transition.
Influencer Marketing Account Manager at Influence Hunter
June 1, 2022 - July 1, 2023Client-facing influencer marketing strategist managing lifestyle, beauty, and consumer brand activations. Led campaigns for Ritter Sport, Dermalogica, Saranghae Skin Care, Transformer Table, and other lifestyle brands. Developed influencer strategy, creator sourcing, campaign execution, and performance reporting. Ran gifting and paid activations across small to large budgets, optimizing content performance and ROI. Built strong client relationships and delivered strategic insights and campaign recommendations.
Digital Public Relations & Marketing Coordinator at Magnolia Marketing Communications
October 1, 2018 - April 1, 2020Supported campaigns for Greater Vancouver Zoo, Ascend FX, Blushore Financial, Phantom Screens, Boca do, and others. Executed media outreach, pitch development, and press materials, securing coverage in Reuters, Financial Times, The Globe and Mail. Assisted with social media strategy, content development, SEO, and reporting.
Customer Experience Specialist at Shoes.com
January 1, 2016 - January 1, 2017Delivered high-touch customer service across phone and digital channels for a high-volume e-commerce platform. Resolved client inquiries related to orders, returns, and product selection with a calm, solution-oriented approach. Built rapport with customers and ensured positive brand interactions and retention. Maintained detailed records and collaborated with internal teams to resolve complex cases efficiently.
Client Relations & Receptionist at Volvo Cars, Jim Pattison
December 1, 2015 - July 1, 2016Delivered premium front-of-house client experience for luxury automotive client. Coordinated client flow, appointments, and VIP reception for sales and service teams. Supported sales operations and membership programs, ensuring seamless client journeys. Built long-term client relationships through personalized communication and service. Maintained a polished, professional brand environment aligned with Volvo global standards.
Membership & Sales Coordinator at Oxygen Yoga & Fitness
June 1, 2015 - October 1, 2017Delivered high-touch customer service, membership onboarding, and retention support. Supported studio events and brand initiatives to enhance customer experience. Managed scheduling, member communications, and daily studio operations.
Education
Certificate in Management of Fashion and Luxury Companies at Università Bocconi, Milan
January 1, 2025 - July 3, 2026Course work in Marketing Management & Public Relations at British Columbia Institute of Technology
January 1, 2018 - July 3, 2026Bachelor of Arts in Psychology at Simon Fraser University
January 1, 2017 - July 3, 2026Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Education
Experience Level
Expert
Expert
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