I am a passionate and results-oriented designer with a global perspective and a data-driven approach. I blend in-house and agency experience, specializing in impactful global campaigns, brand development, digital design and performance-driven creatives. I thrive in fast-paced company environments, fostering positive leadership and goal-oriented mindsets. My experience spans Education, Consulting, Real Estate, Automotive, Tourism, eCommerce, HR, Sports, and Lifestyle, delivering creative leadership across diverse sectors.

Guillermina Rosa

I am a passionate and results-oriented designer with a global perspective and a data-driven approach. I blend in-house and agency experience, specializing in impactful global campaigns, brand development, digital design and performance-driven creatives. I thrive in fast-paced company environments, fostering positive leadership and goal-oriented mindsets. My experience spans Education, Consulting, Real Estate, Automotive, Tourism, eCommerce, HR, Sports, and Lifestyle, delivering creative leadership across diverse sectors.

Available to hire

I am a passionate and results-oriented designer with a global perspective and a data-driven approach. I blend in-house and agency experience, specializing in impactful global campaigns, brand development, digital design and performance-driven creatives.

I thrive in fast-paced company environments, fostering positive leadership and goal-oriented mindsets. My experience spans Education, Consulting, Real Estate, Automotive, Tourism, eCommerce, HR, Sports, and Lifestyle, delivering creative leadership across diverse sectors.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Creative Leader at Freelance
April 1, 2025 - Present
Leading end-to-end creative production for global campaigns, brand development, and digital design; overseeing asset creation and collaborating with influencers and partners to deliver impactful work.
Creative Director at Crimson Education
August 1, 2021 - March 1, 2025
Headed visual development of Crimson Education's core products, campaigns, and organic content; guided 6+ sub-brands across branding, design, and campaign initiatives; orchestrated end-to-end production for monthly global campaigns and video ads; managed photography and videography across 25+ countries; achieved significant metrics in engagement, conversion, and growth.
Design Manager at Crimson Education
August 1, 2019 - August 1, 2021
Restructured brand site, established brand guidelines, assets, and training materials; built Canva tools to empower teams; generated 30,000 designs per year.
Senior Marketing Designer at Crimson Education
May 1, 2017 - June 1, 2018
Led A/B testing and marketing design initiatives; created brand site and marketing templates; produced 500+ templates and assets; supported rapid growth.
UI/UX Designer at The Strategist Co.
February 1, 2015 - April 1, 2017
Designed 6 apps and 8 websites for multiple clients across industries; produced landing pages and optimized user experiences; conducted user testing to improve products.
Graphic Designer at The Strategist Co.
October 1, 2013 - February 1, 2015
A/B tested landing pages and creatives; built social media assets across clients to boost reach and engagement; developed multiple branding assets.

Education

Bachelor's Degree in Graphic Design at University of Palermo
January 11, 2030 - February 25, 2026
Editorial Graphic Design Specialization Degree at University of Palermo
January 11, 2030 - February 25, 2026
Web Development Specialization Degree at University of Palermo
January 11, 2030 - February 25, 2026
Brand Storytelling Course at AGDA
January 11, 2030 - February 25, 2026
User Experience Course at IT BA
January 11, 2030 - February 25, 2026
Marketing for Fashion Brands Course at UBA
January 11, 2030 - February 25, 2026

Qualifications

Brand Storytelling Course
January 11, 2030 - February 25, 2026
User Experience Course
January 11, 2030 - February 25, 2026
Marketing for Fashion Brands Course
January 11, 2030 - February 25, 2026

Industry Experience

Education, Professional Services, Real Estate & Construction, Media & Entertainment, Software & Internet, Travel & Hospitality