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I am a passionate and results-oriented designer with a global perspective and a data-driven approach. I blend in-house and agency experience, specializing in impactful global campaigns, brand development, digital design and performance-driven creatives. I thrive in fast-paced company environments, fostering positive leadership and goal-oriented mindsets. My experience spans Education, Consulting, Real Estate, Automotive, Tourism, eCommerce, HR, Sports, and Lifestyle, delivering creative leadership across diverse sectors. guillerminarosa.com…I am a passionate and results-oriented designer with a global perspective and a data-driven approach. I blend in-house and agency experience, specializing in impactful global campaigns, brand development, digital design and performance-driven creatives. I thrive in fast-paced company environments, fostering positive leadership and goal-oriented mindsets. My experience spans Education, Consulting, Real Estate, Automotive, Tourism, eCommerce, HR, Sports, and Lifestyle, delivering creative leadership across diverse sectors. guillerminarosa.com

Guillermina Rosa

Creative Director, Graphic Designer, Brand Designer, +6

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I am a passionate and results-oriented designer with a global perspective and a data-driven approach. I blend in-house and agency experience, specializing in impactful global campaigns, brand development, digital design and performance-driven creatives. I thrive in fast-paced company environments, fostering positive leadership and goal-oriented mindsets. My experience spans Education, Consulting, Real Estate, Automotive, Tourism, eCommerce, HR, Sports, and Lifestyle, delivering creative leadership across diverse sectors. guillerminarosa.com…I am a passionate and results-oriented designer with a global perspective and a data-driven approach. I blend in-house and agency experience, specializing in impactful global campaigns, brand development, digital design and performance-driven creatives. I thrive in fast-paced company environments, fostering positive leadership and goal-oriented mindsets. My experience spans Education, Consulting, Real Estate, Automotive, Tourism, eCommerce, HR, Sports, and Lifestyle, delivering creative leadership across diverse sectors. guillerminarosa.com

Available to hire

I am a passionate and results-oriented designer with a global perspective and a data-driven approach. I blend in-house and agency experience, specializing in impactful global campaigns, brand development, digital design and performance-driven creatives.

I thrive in fast-paced company environments, fostering positive leadership and goal-oriented mindsets. My experience spans Education, Consulting, Real Estate, Automotive, Tourism, eCommerce, HR, Sports, and Lifestyle, delivering creative leadership across diverse sectors.

guillerminarosa.com

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Creative Leader at Freelance

April 1, 2025 - Present

Leading end-to-end creative production for global campaigns, brand development, and digital design; overseeing asset creation and collaborating with influencers and partners to deliver impactful work.

Creative Director at Crimson Education

August 1, 2021 - March 1, 2025

Headed visual development of Crimson Education's core products, campaigns, and organic content; guided 6+ sub-brands across branding, design, and campaign initiatives; orchestrated end-to-end production for monthly global campaigns and video ads; managed photography and videography across 25+ countries; achieved significant metrics in engagement, conversion, and growth.

Design Manager at Crimson Education

August 1, 2019 - August 1, 2021

Restructured brand site, established brand guidelines, assets, and training materials; built Canva tools to empower teams; generated 30,000 designs per year.

Senior Marketing Designer at Crimson Education

May 1, 2017 - June 1, 2018

Led A/B testing and marketing design initiatives; created brand site and marketing templates; produced 500+ templates and assets; supported rapid growth.

UI/UX Designer at The Strategist Co.

February 1, 2015 - April 1, 2017

Designed 6 apps and 8 websites for multiple clients across industries; produced landing pages and optimized user experiences; conducted user testing to improve products.

Graphic Designer at The Strategist Co.

October 1, 2013 - February 1, 2015

A/B tested landing pages and creatives; built social media assets across clients to boost reach and engagement; developed multiple branding assets.