Marketing Specialist at Family HealthCare Network

Assisted with external and internal marketing and branding initiatives. Conducted market research and analysis, including brand positioning research. Developed advertising and marketing strategies and implementation plans. Created concepts and content for advertising, campaigns, digital media, publications, and events. Contributed to public/media relations materials and supported brand strategy and brand standards. Developed and directed photography and video shoots.

Marketing Specialist & Web/Graphic Designer at Comprehensive Blood Cancer Center

Responsible for conceptualization and implementation of advertising and design solutions aligned to marketing strategy. Created branded messaging end-to-end, including original copywriting, photography, videography, illustrations, layout, production, and design. Built a hand-coded custom website, including wireframes, user flows, stylescapes, and site maps, plus content strategy, copy standards, and analytics tracking strategies. Led a branding refresh with new design guidelines, standards, and customized templates to maintain consistency across marketing channels; implemented updates across internal teams, departmental uniforms, interior design, and internal/external signage. Developed digital marketing strategies across SEO, online ads, and social media campaigns; supported promotional events (including event photography and videography). Interviewed internal teams to understand patient benefits and conducted informal market research on consumer habits and trends. Established marketi

Senior Web Designer at Ten-X Homes

Transformed wireframes and complex interactive applications into functional user interfaces. Collaborated with product managers, marketing, and technology teams to design UX for new or improved product features. Participated in interdisciplinary group critiques of visual design and development. Helped identify design patterns, practices, standards, and visual styling guidelines, including drafting and documenting UI standards in a product style guide. Used visual and interaction skills to support product strategy.

Senior Graphic Designer & UX Designer at Experian Consumer Services

Created and contributed to concept development and visual design for web banners, landing pages, web pages, emails, direct mail, storyboards, marketing collateral, UX/UI applications, wireframes, and wide-format trade show graphics. Partnered with product/project managers, coding engineers, and QA to communicate objectives, scope, timelines, and roles to meet release dates. Provided guidelines and art direction for working with external agencies/contractors. Recognized for contributions to winning projects and campaigns that increased revenue or brand awareness. Expanded creative services capabilities including web development, UX/UI applications, video, logo design, and infographics.