I’m a brand strategist and marketing leader with 16+ years of experience helping businesses clarify vision, forge strategic partnerships, and scale with data-driven marketing. With an intrapreneurial mindset, I thrive at the intersection of strategy, creativity, and human insight — problem-solving with urgency and efficiency to drive measurable growth. I’ve worked with Fortune 500 brands, venture-backed startups, and high-profile public figures, leading brand positioning, go-to-market strategies, and high-impact campaigns.

Carol Gilham

I’m a brand strategist and marketing leader with 16+ years of experience helping businesses clarify vision, forge strategic partnerships, and scale with data-driven marketing. With an intrapreneurial mindset, I thrive at the intersection of strategy, creativity, and human insight — problem-solving with urgency and efficiency to drive measurable growth. I’ve worked with Fortune 500 brands, venture-backed startups, and high-profile public figures, leading brand positioning, go-to-market strategies, and high-impact campaigns.

Available to hire

I’m a brand strategist and marketing leader with 16+ years of experience helping businesses clarify vision, forge strategic partnerships, and scale with data-driven marketing.

With an intrapreneurial mindset, I thrive at the intersection of strategy, creativity, and human insight — problem-solving with urgency and efficiency to drive measurable growth. I’ve worked with Fortune 500 brands, venture-backed startups, and high-profile public figures, leading brand positioning, go-to-market strategies, and high-impact campaigns.

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Language

English
Fluent

Work Experience

Marketing & Brand Strategy Consultant at Dart & Dagger Collective
January 1, 2025 - Present
Integrating AI-driven marketing automation into client workflows, providing brand strategy and growth marketing consulting for tech startups and SaaS companies (including TrustEase), white-labeling brand strategy and marketing services with leading agencies and media/communications firms, and developing scalable marketing frameworks to improve retention, reduce churn, and implement data-driven decision-making.
Director of Strategic Partnerships at The Tebow Group
February 1, 2018 - January 1, 2025
Partnered with venture-backed tech startups to refine brand positioning, accelerate market entry, and drive investor confidence. Developed and executed go-to-market strategies using the Problem-Solution Framework and StoryBrand to optimize messaging and audience engagement. Led strategic partnerships and business development initiatives, connecting startups with key industry players to fast-track growth and revenue generation.
Senior Marketing & Communications Manager at The Church of Eleven22
January 1, 2012 - January 1, 2018
Developed and executed the brand and marketing strategy for one of the fastest-growing churches in the U.S.; managed public-facing communications, digital strategy, and capital campaign marketing ($24M+ raised); oversaw content strategy, PR, social media, and production; scaled Eleven22 into a multi-location organization with global reach; led marketing efforts for Eleven22’s retail and thrift store expansions, nonprofit initiatives, and multi-campus growth.

Education

B.S. in Business, Marketing at Auburn University
January 11, 2030 - January 1, 2004
Strategies that Build Winning Brands at Northwestern Kellogg School of Management
September 1, 2024 - September 1, 2024
Accelerated Marketing Leadership at Northwestern Kellogg School of Management
February 1, 2025 - February 1, 2025

Qualifications

Strategies that Build Winning Brands
September 1, 2024 - September 1, 2024
Accelerated Marketing Leadership
February 1, 2025 - February 1, 2025

Industry Experience

Professional Services, Media & Entertainment, Software & Internet, Healthcare, Non-Profit Organization