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I’m Laura Gillespie, a creative leader who shapes campaigns that cut through culture and drive growth. I’ve built brands, reimagined voices, and led breakthroughs across TV, digital, social, OOH, print, and performance—from award-winning launches to campaigns that transform brands. I blend storytelling with data-driven insight to inspire teams to take creative risks, deliver measurable impact, and build brands people love. I thrive on collaboration with cross-functional partners and charity partners to create purpose-driven work that resonates with audiences and drives growth.…I’m Laura Gillespie, a creative leader who shapes campaigns that cut through culture and drive growth. I’ve built brands, reimagined voices, and led breakthroughs across TV, digital, social, OOH, print, and performance—from award-winning launches to campaigns that transform brands. I blend storytelling with data-driven insight to inspire teams to take creative risks, deliver measurable impact, and build brands people love. I thrive on collaboration with cross-functional partners and charity partners to create purpose-driven work that resonates with audiences and drives growth.

Laura Gillespie

Copywriter, Brand Strategist, Marketing Strategist, +2

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I’m Laura Gillespie, a creative leader who shapes campaigns that cut through culture and drive growth. I’ve built brands, reimagined voices, and led breakthroughs across TV, digital, social, OOH, print, and performance—from award-winning launches to campaigns that transform brands. I blend storytelling with data-driven insight to inspire teams to take creative risks, deliver measurable impact, and build brands people love. I thrive on collaboration with cross-functional partners and charity partners to create purpose-driven work that resonates with audiences and drives growth.…I’m Laura Gillespie, a creative leader who shapes campaigns that cut through culture and drive growth. I’ve built brands, reimagined voices, and led breakthroughs across TV, digital, social, OOH, print, and performance—from award-winning launches to campaigns that transform brands. I blend storytelling with data-driven insight to inspire teams to take creative risks, deliver measurable impact, and build brands people love. I thrive on collaboration with cross-functional partners and charity partners to create purpose-driven work that resonates with audiences and drives growth.

Available to hire

I’m Laura Gillespie, a creative leader who shapes campaigns that cut through culture and drive growth. I’ve built brands, reimagined voices, and led breakthroughs across TV, digital, social, OOH, print, and performance—from award-winning launches to campaigns that transform brands.

I blend storytelling with data-driven insight to inspire teams to take creative risks, deliver measurable impact, and build brands people love. I thrive on collaboration with cross-functional partners and charity partners to create purpose-driven work that resonates with audiences and drives growth.

Skills

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Work Experience

Senior Copywriter, Brand Creative & Strategy at QVC Group

January 1, 2015 - December 31, 2025

Led creative ideation, copywriting, and storytelling across broadcast, digital, social, performance, and OOH. Developed integrated campaigns and private-label brand strategies across TV, web, app, social, and email. Instrumental in company rebrand with a new brand voice and messaging framework. TV & digital branding campaign boosted spontaneous awareness from 7.1% to 18.5% and willingness to purchase from 53% to 64.7%. Partnered with cross-functional teams, charity partners, and small businesses to balance brand storytelling with measurable growth. Championed experimentation, rapid iteration, and analytics-driven optimization for creative testing and scaling.

Senior Writer & Creative Director at Bigsmack Agency

January 1, 2010 - December 31, 2014

Directed national ad campaigns, promos, and brand launches for clients including A&E, Nat Geo, OWN, AMC, and Discovery. Created bold, breakthrough campaigns—Duck Dynasty’s Season 3 premiere (9M+ viewers) and Brain Games premiere (Nat Geo’s #1 launch). Partnered with creative, strategy, and production teams to deliver award-winning storytelling and mentored teams while upholding global creative standards.

Web Producer & Online Editor at Comcast / Sprout (Universal Kids)

January 1, 2007 - December 31, 2009

Spearheaded Comcast.net rebrand (11.5M subscribers, 5M+ daily views). Leveraged data and analytics to refine editorial content and maximize engagement. Produced digital content, promotions, and newsletters for SproutOnline, growing reach through social campaigns and contests. Delivered cross-platform content strategy aligned with audience insights and brand positioning.