I’m a brand-focused art director and designer who loves creating visually driven, responsive digital experiences grounded in strong concepts and intentional user experience.
I’m a brand-focused art director and designer who loves creating visually driven, responsive digital experiences grounded in strong concepts and intentional user experience. My work spans print, digital, and experiential executions—translating business goals into compelling visuals while maintaining brand consistency and high design standards.
Oversaw a year-long creative initiative, from strategic concept development to final execution, leading the launch of the Midas Chain first bridal line. Crafting elegant, classic imagery that strengthened brand identity and delivered enduring visual value across multiple years. Every talent choice was thoughtfully considered to ensure the love and emotion translated through every image.
Led creative projects from concept development through final execution across print, digital, and experiential platforms. Developed visual concepts aligned with brand strategy and business objectives, translating strategic goals into compelling design solutions. Collaborated with copywriters, designers, photographers, illustrators, retouchers, and production teams; presented concepts and creative rationale to stakeholders and clients; and ensured deliverables met brand guidelines, timelines, and budgets. Directed photoshoots and video productions as needed, refined creative outputs for quality, and mentored junior creatives. Stayed current on design trends, emerging technologies, and cultural insights to continuously elevate creative output.
Led the creation of aesthetically pleasing email designs throughout the season while keeping within brand direction for daily BAU cadence. Designed seasonally updated trigger emails, collaborating with the E-commerce Merchandise Director and Senior Copywriter on merchandising direction and brand voice. Tracked and delivered ad-hoc emails on an as-needed basis and managed implementation and execution for Sugar & Jade—working through calendars to completion and delivering overrides when needed. Supported digital marketing initiatives through email growth by designing engaging creatives that helped advance program goals and support customer acquisition. Researched new ways to create compelling stills for email/HP and delivered swipe direction to the studio team, partnering with retouching to ensure product accuracy across emails.
Conceptualized creative campaigns and executed projects from ideation through completion. Designed email blasts and responsive homepage for Avenue and Loralette (Avenue’s sister brand), including weekly promo updates aligned to corporate brand identities. Created a wide range of digital and print assets including marketing campaigns, email communications, social media content, and printed collateral. Executed compelling visual concepts for a physical retail environment. Art-directed eComm shoots for the Loralette sister brand, supported homepage re-branding, and directed weekly email design and merchandising stories.
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