I’m a senior UX/UI designer and design-systems leader with 15+ years transforming legacy, multi-site web ecosystems into cohesive, accessible products that meet WCAG 2.1 AA. I partner closely with product engineering and research teams to plan, prototype, test, and ship high-performing experiences, with a strong focus on usability, consistency, and measurable outcomes. I’ve led large-scale modernization efforts across 40+ CMS-driven sites, building reusable components, governance, and training so teams can move faster while maintaining brand and accessibility standards. From translating research into accessible interfaces to driving go-to-market improvements with SEO and analytics instrumentation, I help organizations take ideas all the way to shipped results—supported by clear prototypes and confident collaboration.…

Gina B. Burks

I’m a senior UX/UI designer and design-systems leader with 15+ years transforming legacy, multi-site web ecosystems into cohesive, accessible products that meet WCAG 2.1 AA. I partner closely with product engineering and research teams to plan, prototype, test, and ship high-performing experiences, with a strong focus on usability, consistency, and measurable outcomes. I’ve led large-scale modernization efforts across 40+ CMS-driven sites, building reusable components, governance, and training so teams can move faster while maintaining brand and accessibility standards. From translating research into accessible interfaces to driving go-to-market improvements with SEO and analytics instrumentation, I help organizations take ideas all the way to shipped results—supported by clear prototypes and confident collaboration.…

Available to hire

I’m a senior UX/UI designer and design-systems leader with 15+ years transforming legacy, multi-site web ecosystems into cohesive, accessible products that meet WCAG 2.1 AA. I partner closely with product engineering and research teams to plan, prototype, test, and ship high-performing experiences, with a strong focus on usability, consistency, and measurable outcomes.

I’ve led large-scale modernization efforts across 40+ CMS-driven sites, building reusable components, governance, and training so teams can move faster while maintaining brand and accessibility standards. From translating research into accessible interfaces to driving go-to-market improvements with SEO and analytics instrumentation, I help organizations take ideas all the way to shipped results—supported by clear prototypes and confident collaboration.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Senior Experience Designer at OCLC
January 1, 2024 - January 1, 2024
UI work using an in-house Design System; created branding-aligned graphic assets; improved navigation, page layouts, and visual elements with React and Material Design. Collaborated with researchers, product management, and development teams to define and implement innovative UI/UX solutions; conducted usability tests and gathered user feedback. Managed a web portal project for students in the Netherlands, coordinating with analysts, developers, and architects; led design iterations and wireframing.
Senior UI/UX Designer at OCLC
January 1, 2024 - October 20, 2025
Contributed to designing components for OCLC's Design System using Figma, React, and Material framework; redeveloped interfaces to enhance usability, performance, and accessibility; optimized navigation structures, page layouts, database tables, and forms; collaborated with Product Analysts, managers, and developers; led UI architecture overhaul for WorldShare, a global enterprise application used by libraries and universities; translated wireframes and UX strategies into high-fidelity, interactive prototypes.
Web Design Lead & Marketing Specialist at The Franklin County Data Center
June 1, 2022 - October 20, 2025
Led the design process; produced business analysis, design requirements and interviewed clients to gain product knowledge. Researched emerging technologies to implement new features on existing sites, UX strategies and prototyping; created 40 county websites in Kentico (CMS .Net, ColdFusion). Evaluated website functionality across multiple browsers to ensure compatibility. Used accessibility tools to help build inclusive products, enforcing website standards for visual and design integrity. Implemented SEO techniques to enhance website visibility. Planned and provided Kentico Customer Training. Consistently engaged with county officials to ensure web information was accurate and timely. Designed digital and print marketing materials, including photography and video production, using Adobe Suite.
Web Design Lead & Marketing Specialist at The Franklin County Data Center
June 1, 2022 - October 20, 2025
Led the design process; produced business analyses, design requirements, and client interviews to gain product knowledge. Researched emerging technologies to implement new features on existing sites, conceptualized UX strategies and UI prototyping; designed/developed 40 county websites in Kentico (CMS, .NET, ColdFusion). Evaluated website functionality across browsers to ensure compatibility. Used accessibility tools to build inclusive products and enforce visual/design standards. Implemented SEO techniques and planned Kentico Customer Training. Designed digital and print marketing materials, including photography and video production, for media/PR events.
Senior Experience Designer at OCLC
January 1, 2022 - December 31, 2024
Worked within an in-house Design System to craft UI assets following branding guidelines, optimize UI designs for usability, performance, and accessibility. Contributed to legacy modernization by improving navigation, page layouts, and visuals using React and Material Design. Engaged with clients to gather feedback, conducted usability tests, and analyzed user data to inform design decisions. Managed a small web project (Dutch student portal for exploring books) coordinating with project analysts, developers, and architects. Collaborated with researchers, product management, and development teams to define product direction and communicate interaction and design ideas through wireframes, storyboards, and user flows; performed audits to identify improvement opportunities.
Web Design Lead / Marketing Specialist at Franklin County Data Center
January 1, 2022 - January 1, 2022
Led UX strategy and prototyping, delivering pixel-perfect designs for website modernization. Designed and coded 40 websites in Kentico CMS; researched emerging technologies to add features and improve cross-browser compatibility. Updated assets, provided CMS training, and liaised with county officials to ensure accurate information. Managed web projects, enforced accessibility standards, and implemented SEO to enhance visibility.
Web Design Lead / Marketing Specialist at Franklin County Data Center
January 1, 2016 - December 31, 2022
Led web design and marketing initiatives, guiding UX strategy and CMS modernization. Designed and coded 40+ websites in Kentico (CMS.NET, ColdFusion). Researched emerging technologies to implement new features, evaluated cross-browser functionality, and maintained assets and content. Produced digital and print marketing materials, photography, and video production; provided CMS training; maintained accurate and timely web information for constituents. Managed projects from requirements gathering to delivery, enforcing accessibility standards and SEO practices for visibility.
Web Design Lead / Marketing Specialist
January 1, 2015 - January 1, 2022
Led county-wide web modernization, designing and coding 40+ Kentico/.NET sites and templates while ensuring cross-browser compatibility and maintainability. Established UX strategy, componentized patterns, and governance so agencies could manage content independently. Conducted accessibility audits and remediation to meet WCAG 2.1 AA and enforced brand and UI standards across properties. Delivered SEO and analytics instrumentation to improve visibility and monitored performance and content health. Provided CMS training and support via ServiceNow and resolved technical and design issues. Created digital and print campaign assets, photography, and video using Adobe Creative Cloud.
Owner / Designer at Ginativa Designs
December 31, 2004 - Present
Web design/development focusing on accessible, inclusive interfaces; UI/UX-focused product design; CMS expertise; marketing strategy; and client collaboration. Lead design, development, and mentorship efforts to deliver engaging interfaces and foster partnerships since 2005.

Education

Associate of Applied Science at Columbus State Community College
January 11, 2030 - January 1, 2003
Bachelor of Arts & Science at The Art Institute of Pittsburgh
January 11, 2030 - January 1, 2013
Associate of Applied Science: Interactive Multimedia Art at Columbus State
January 11, 2030 - December 8, 2025
Bachelor of Arts & Science: Web and Interactive Design at Institute of Pittsburgh
January 11, 2030 - December 8, 2025
Associate of Applied Science in Interactive Multimedia Art at Columbus State Community College
January 11, 2030 - December 8, 2025
Bachelor of Arts & Science in Web and Interactive Design at Institute of Pittsburgh
January 11, 2030 - December 8, 2025
Associates Of Applied Science: Interactive Multimedia at Columbus State
January 11, 2030 - February 23, 2026
Bachelor of Arts & Science: Web and interactive Design at Art Institute of Pittsburgh
January 11, 2030 - February 23, 2026
Associates Of Applied Science: Interactive Multimedia at Columbus State
January 11, 2030 - February 23, 2026
Bachelor of Arts & Science: Web and Interactive Design at Art Institute of Pittsburgh
January 11, 2030 - February 23, 2026

Qualifications

Mobile User Experience Design
January 11, 2030 - October 20, 2025
Complex UI Design
January 11, 2030 - October 20, 2025
Certificate of Completion - Figma Academy
January 11, 2030 - October 20, 2025
Adobe Creative Suite: Certified Professional
January 11, 2030 - October 20, 2025
Mobile User Experience Design
January 11, 2030 - October 20, 2025
Interaction Design for Usability
January 11, 2030 - October 20, 2025
Complex UI Design
January 11, 2030 - October 20, 2025
Certificate of Completion
January 11, 2030 - October 20, 2025
Certified Professional
January 11, 2030 - October 20, 2025
Adobe Certified Professional - Visual Design
January 11, 2030 - November 17, 2025
Figma Academy: Certificate of Completion
January 11, 2030 - November 17, 2025
Mobile User Experience Design (Interaction Design Foundation)
January 11, 2030 - November 17, 2025
Interaction Design for Usability (Foundation)
January 11, 2030 - November 17, 2025
Complex UI Design: Practical Techniques (Foundation)
January 11, 2030 - November 17, 2025
Learning Experience Design: How to Create Powerful Learning Journeys (Masterclass)
January 11, 2030 - November 17, 2025
Accessible and Inclusive Design Patterns (Masterclass)
January 11, 2030 - November 17, 2025
Adobe: Certified Professional - Visual Design
January 11, 2030 - December 8, 2025
Figma Academy: Certificate of Completion
January 11, 2030 - December 8, 2025
Interaction Design Foundation - Mobile User Experience Design
January 11, 2030 - December 8, 2025
Interaction Design Foundation - Interaction Design for Usability
January 11, 2030 - December 8, 2025
Interaction Design Foundation - Complex UI Design
January 11, 2030 - December 8, 2025
Practical Masterclass Certificates: Learning Experience Design
January 11, 2030 - December 8, 2025
Practical Masterclass Certificates: Accessible and Inclusive Design Patterns
January 11, 2030 - December 8, 2025
Practical Masterclass Certificates: Complex UI Design: Practical Techniques
January 11, 2030 - December 8, 2025
Adobe Certified Professional - Visual Design
January 11, 2030 - December 8, 2025
Figma Academy: Certificate of Completion
January 11, 2030 - December 8, 2025
Interaction Design Foundation: Mobile User Experience Design
January 11, 2030 - December 8, 2025
Interaction Design Foundation: Interaction Design for Usability
January 11, 2030 - December 8, 2025
Interaction Design Foundation: Complex UI Design
January 11, 2030 - December 8, 2025
Learning Experience Design: How to Create Powerful Learning Journeys
January 11, 2030 - December 8, 2025
Accessible and Inclusive Design Patterns
January 11, 2030 - December 8, 2025
Complex UI Design: Practical Techniques
January 11, 2030 - December 8, 2025
Adobe: Certified Professional - Visual Design
January 11, 2030 - February 23, 2026
Figma Academy: Certificate of completion
January 11, 2030 - February 23, 2026
Interaction Design Foundation: Mobile User Experience
January 11, 2030 - February 23, 2026
Interaction Design Foundation: Interaction Design for Usability
January 11, 2030 - February 23, 2026
Interaction Design Foundation: Complex UI Design Practices Masterclass
January 11, 2030 - February 23, 2026
DEQUE University: Accessibility for QA Tester
January 11, 2030 - February 23, 2026
Learning Experience Design: How to Create Powerful Learning Journeys
January 11, 2030 - February 23, 2026
Bachelor of Arts & Science: Web and Interactive Design
January 11, 2030 - September 22, 2026
Associate of Applied Science: Interactive Multimedia
January 11, 2030 - September 22, 2026
Bachelor of Arts & Science (Web and Interactive Design)
January 11, 2030 - September 22, 2026
Associate of Applied Science (Interactive Multimedia)
January 11, 2030 - September 22, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Other, Government, Non-Profit Organization

Skills

Experience Level