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Commercial, analytical and growth-focused digital marketing consultant with 14+ years driving customer acquisition across agency, in-house and independent environments. I specialise in high-intent Paid Search and Paid Social campaigns aligned directly to commercial goals, and I lead cross-channel performance improvements using structured frameworks. As a fractional strategic leader, I help scaling businesses optimise channel mix, data attribution and return on marketing investment—supporting measurement upgrades (GA4, server-side, CRM loops) and performance media architecture to unlock measurable efficiency gains.…Commercial, analytical and growth-focused digital marketing consultant with 14+ years driving customer acquisition across agency, in-house and independent environments. I specialise in high-intent Paid Search and Paid Social campaigns aligned directly to commercial goals, and I lead cross-channel performance improvements using structured frameworks. As a fractional strategic leader, I help scaling businesses optimise channel mix, data attribution and return on marketing investment—supporting measurement upgrades (GA4, server-side, CRM loops) and performance media architecture to unlock measurable efficiency gains.

Giorgia Lugarini

Digital Marketer, Growth Marketer, Marketing Consultant, +2

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Commercial, analytical and growth-focused digital marketing consultant with 14+ years driving customer acquisition across agency, in-house and independent environments. I specialise in high-intent Paid Search and Paid Social campaigns aligned directly to commercial goals, and I lead cross-channel performance improvements using structured frameworks. As a fractional strategic leader, I help scaling businesses optimise channel mix, data attribution and return on marketing investment—supporting measurement upgrades (GA4, server-side, CRM loops) and performance media architecture to unlock measurable efficiency gains.…Commercial, analytical and growth-focused digital marketing consultant with 14+ years driving customer acquisition across agency, in-house and independent environments. I specialise in high-intent Paid Search and Paid Social campaigns aligned directly to commercial goals, and I lead cross-channel performance improvements using structured frameworks. As a fractional strategic leader, I help scaling businesses optimise channel mix, data attribution and return on marketing investment—supporting measurement upgrades (GA4, server-side, CRM loops) and performance media architecture to unlock measurable efficiency gains.

Available to hire

Commercial, analytical and growth-focused digital marketing consultant with 14+ years driving customer acquisition across agency, in-house and independent environments. I specialise in high-intent Paid Search and Paid Social campaigns aligned directly to commercial goals, and I lead cross-channel performance improvements using structured frameworks.

As a fractional strategic leader, I help scaling businesses optimise channel mix, data attribution and return on marketing investment—supporting measurement upgrades (GA4, server-side, CRM loops) and performance media architecture to unlock measurable efficiency gains.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

SEO

Intermediate

Email Marketing

Intermediate

TikTok

Intermediate

Work Experience

Founder & Chief Consultant (Fractional Marketing Executive) at Strike Digital Marketing & The Marketing Growth Company

January 1, 2018 - Present

Provides bespoke performance marketing consulting and fractional leadership across B2B SaaS, e-commerce, real estate and lead generation. Devised and deployed the proprietary OPTIMA framework to assess and fix customer acquisition bottlenecks across Targets, Information, Personality, Operations, Channel Mix and Actions. Reconfigured underperforming accounts to improve CPA/ROI by an average of ~40% across documented case studies, including work that increased conversions by 112% (CPA down 61%) for a Shopify AI agent app, grew app downloads by 170% in 6 weeks at £2.30 CPI, and improved conversion volume by 100% with CPA down 64% for a luxury sofa e-commerce brand through account and bidding structure overhauls. Leads paid search and paid social strategy, execution, measurement/privacy mitigation and team/agency alignment.

Digital Marketing Manager at UKFast

January 1, 2017 - January 1, 2018

Strategic lead for paid media covering Paid Search (PPC), Programmatic Display, online media partnerships and Paid Social execution across Meta, LinkedIn and X (Twitter). Managed the end-to-end paid media lifecycle from audience research and campaign proposals to implementation, daily optimisation and analytics reporting. Partnered with web development on CRO and website optimisations to support both SEO performance and conversion outcomes.

Paid Search Manager at dentsu

January 1, 2012 - January 1, 2017

Progressed from Paid Search Assistant to Paid Search Manager over five years, directing a specialist team and managing multi-million-pound monthly paid search budgets across 10+ enterprise client portfolios. Owned account strategy, optimisation, reporting and budget allocation for blue-chip brands across retail, travel, finance, home building and education. Led global paid search framework for Evans Cycles across 13 international markets and pioneered feed-based inventory management campaigns for non-retail frameworks (e.g., Barratt Homes). Supported new business pitches by producing data-driven paid media frameworks that secured major contract wins, and led training and career development for junior specialists.

Education

MBA (focus: Entrepreneurship, Strategic Management and AI) at Quantic School of Business and Technology

January 1, 2025 - January 1, 2026

MA (Political Economy) at University of Manchester

January 1, 2011 - January 1, 2012

BA (Philosophy & Ethics) at Universita’ Degli Studi di Milano

January 1, 2007 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Financial Services, Real Estate & Construction, Education, Media & Entertainment, Professional Services, Travel & Hospitality