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Hi, I’m Giorgia Pavia, a results-driven marketing leader with extensive experience in fintech, BNPL, e-commerce, and financial services. I specialize in brand development, growth marketing, and data-driven product marketing, with hands-on expertise in SEO/SEM, ABM, content strategy, email marketing, and PR. I’m energized by building high-performing teams, shaping end-to-end customer journeys, and turning insights into bold, measurable campaigns. I’m an EU citizen available to relocate with one month notice. I love collaborating across functions, delivering CAC improvements, revenue growth, and strong community engagement. I bring a friendly, data-informed approach to marketing that blends strategy with execution, and I’m excited to contribute to a forward-looking team’s continued success.…Hi, I’m Giorgia Pavia, a results-driven marketing leader with extensive experience in fintech, BNPL, e-commerce, and financial services. I specialize in brand development, growth marketing, and data-driven product marketing, with hands-on expertise in SEO/SEM, ABM, content strategy, email marketing, and PR. I’m energized by building high-performing teams, shaping end-to-end customer journeys, and turning insights into bold, measurable campaigns. I’m an EU citizen available to relocate with one month notice. I love collaborating across functions, delivering CAC improvements, revenue growth, and strong community engagement. I bring a friendly, data-informed approach to marketing that blends strategy with execution, and I’m excited to contribute to a forward-looking team’s continued success.

Giorgia Pavia

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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Hi, I’m Giorgia Pavia, a results-driven marketing leader with extensive experience in fintech, BNPL, e-commerce, and financial services. I specialize in brand development, growth marketing, and data-driven product marketing, with hands-on expertise in SEO/SEM, ABM, content strategy, email marketing, and PR. I’m energized by building high-performing teams, shaping end-to-end customer journeys, and turning insights into bold, measurable campaigns. I’m an EU citizen available to relocate with one month notice. I love collaborating across functions, delivering CAC improvements, revenue growth, and strong community engagement. I bring a friendly, data-informed approach to marketing that blends strategy with execution, and I’m excited to contribute to a forward-looking team’s continued success.…Hi, I’m Giorgia Pavia, a results-driven marketing leader with extensive experience in fintech, BNPL, e-commerce, and financial services. I specialize in brand development, growth marketing, and data-driven product marketing, with hands-on expertise in SEO/SEM, ABM, content strategy, email marketing, and PR. I’m energized by building high-performing teams, shaping end-to-end customer journeys, and turning insights into bold, measurable campaigns. I’m an EU citizen available to relocate with one month notice. I love collaborating across functions, delivering CAC improvements, revenue growth, and strong community engagement. I bring a friendly, data-informed approach to marketing that blends strategy with execution, and I’m excited to contribute to a forward-looking team’s continued success.

Available to hire

Hi, I’m Giorgia Pavia, a results-driven marketing leader with extensive experience in fintech, BNPL, e-commerce, and financial services. I specialize in brand development, growth marketing, and data-driven product marketing, with hands-on expertise in SEO/SEM, ABM, content strategy, email marketing, and PR. I’m energized by building high-performing teams, shaping end-to-end customer journeys, and turning insights into bold, measurable campaigns.

I’m an EU citizen available to relocate with one month notice. I love collaborating across functions, delivering CAC improvements, revenue growth, and strong community engagement. I bring a friendly, data-informed approach to marketing that blends strategy with execution, and I’m excited to contribute to a forward-looking team’s continued success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Advanced

Work Experience

Marketing Manager - Soisy (BNPL fintech) at Soisy

January 1, 2016 - September 1, 2023

Led marketing, communications and PR for an Italian BNPL fintech; managed multi-channel campaigns including digital, content, social media, influencer partnerships, and CSR; shaped brand development and employer branding; drove growth in customer acquisition and engagement; collaborated with sales and product to optimize funnel and messaging.

Employer Branding Specialist and CSR Communications Specialist at BNL BNP Paribas

January 1, 2013 - January 1, 2015

Directed employer branding and CSR communications; managed email and digital marketing activities and sales-force events; produced content for internal stakeholders; supported CSR initiatives and employer value proposition across the group; oversaw website and internal communications.

Marketing Manager Junior at Johnson & Johnson Medical

January 1, 2010 - January 1, 2012

Managed internal and external communications and product marketing for the medical division; led a team of 11; executed digital campaigns and cross-functional projects across Europe, contributing to improved CAC metrics and product launch performance.

Head of Marketing & Products at Sella Personal Credit

October 1, 2023 - Present

Head of marketing and product development for consumer credit; led product marketing, growth initiatives, and multi-channel campaigns; supported fundraising and investor relations; oversaw digital advertising, content strategy, and partnerships to drive growth.