I'm a freelance copywriter and SEO content writer based in Jakarta, with 2+ years helping brands turn ideas into words that rank, convert, and actually get read. I specialize in SEO blog articles, landing page copy, and email sequences — with a writing style that balances search intent with a human voice. No corporate-speak, no filler. Certified in Email Marketing (HubSpot) and Content-Led SEO (Semrush Academy). I work remotely with clients across time zones and deliver on deadline, every time. If you need content that does a job — not just fills a page — let's talk.…

Gisela Ayu

I'm a freelance copywriter and SEO content writer based in Jakarta, with 2+ years helping brands turn ideas into words that rank, convert, and actually get read. I specialize in SEO blog articles, landing page copy, and email sequences — with a writing style that balances search intent with a human voice. No corporate-speak, no filler. Certified in Email Marketing (HubSpot) and Content-Led SEO (Semrush Academy). I work remotely with clients across time zones and deliver on deadline, every time. If you need content that does a job — not just fills a page — let's talk.…

Available to hire

I’m a freelance copywriter and SEO content writer based in Jakarta, with 2+ years helping brands turn ideas into words that rank, convert, and actually get read.
I specialize in SEO blog articles, landing page copy, and email sequences — with a writing style that balances search intent with a human voice. No corporate-speak, no filler.
Certified in Email Marketing (HubSpot) and Content-Led SEO (Semrush Academy). I work remotely with clients across time zones and deliver on deadline, every time.
If you need content that does a job — not just fills a page — let’s talk.

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Language

English
Advanced
Indonesian
Fluent

Work Experience

Freelance Copywriter & SEO Content Writer at Self-Employed
January 1, 2023 - Present
Produced SEO-optimized web copy, blog articles, and product descriptions for clients across digital marketing, lifestyle, and B2B sectors. Conducted keyword research and applied on-page SEO techniques, resulting in measurable improvements in organic traffic and click-through rates. Developed spec campaigns and mock brand assets demonstrating cross-industry copywriting versatility, including eCommerce, SaaS, and health & wellness niches. Maintained a consistent brand voice across landing pages, email sequences, social copy, and long-form editorial. Built and managed a personal writing portfolio on Netlify and published thought leadership articles on Medium to showcase SEO strategy and content marketing.

Education

Coursework Completed in Education Studies at Kwik Kian Gie School of Business
January 1, 2009 - December 31, 2013
Coursework Completed 2009-2013 ‎Relevant Coursework: Writing for Media, Digital Marketing, Content Strategy

Qualifications

Content-Led SEO (Semrush Academy)
January 11, 2030 - May 25, 2026
Google Analytics 4
January 11, 2030 - May 25, 2026
Email Marketing (HubSpot Academy)
January 11, 2030 - May 25, 2026

Industry Experience

Software & Internet, Retail, Professional Services, Healthcare, Media & Entertainment
    paper 3-Part Welcome Email Sequence — E-Commerce Fashion Brand

    A welcome sequence designed to onboard new subscribers and move them toward a first purchase — without feeling pushy. Each email has a distinct job: build trust, introduce the brand story, then convert.
    Deliverables: 3 emails · Subject lines + preview text · Body copy · CTA per email
    Projected open rate benchmark: 42% (Email 1) based on HubSpot email best practices
    Note: Spec project built as part of portfolio development

    paper Landing Page Copy — Sustainable Skincare Brand

    Full landing page copy for a DTC skincare brand positioning around clean ingredients and conscious beauty. Written to convert first-time visitors by leading with values before features.
    Deliverables: Hero headline & subheadline · Benefits section · Founder story hook · FAQ copy · CTA
    Tone: Warm, trustworthy, quietly confident
    Note: Spec/mock campaign created to demonstrate copywriting range

    paper SEO Blog Article — Productivity Tools for Remote Teams

    Long-form blog article targeting remote-work professionals searching for team productivity solutions. Written to rank for mid-funnel keywords while keeping the tone practical and jargon-free.
    Deliverables: 1,600-word article · Keyword mapping · Meta title & description · Internal linking suggestions
    Result: Spec project — projected CTR improvement of 18% based on optimized title tag and meta description structure
    Niche: B2B SaaS / Remote Work Tools