I’m Malena Portuondo, a multidisciplinary creative based in Mexico with a passion for tourism, photography, and music. I collaborate with emerging Cuban artists to shape sound, image, and audience reach. My work blends hands-on production, artist development, and visual storytelling to energize independent projects and create meaningful opportunities. As the founder of Gitana Media, I handle A&R, ghost production, distribution, and coaching, while also managing branding, events, and photography. I’m drawn to projects that fuse culture, creativity, and entrepreneurship, and I love building communities around innovative music and storytelling.

Malena Portuondo

I’m Malena Portuondo, a multidisciplinary creative based in Mexico with a passion for tourism, photography, and music. I collaborate with emerging Cuban artists to shape sound, image, and audience reach. My work blends hands-on production, artist development, and visual storytelling to energize independent projects and create meaningful opportunities. As the founder of Gitana Media, I handle A&R, ghost production, distribution, and coaching, while also managing branding, events, and photography. I’m drawn to projects that fuse culture, creativity, and entrepreneurship, and I love building communities around innovative music and storytelling.

Available to hire

I’m Malena Portuondo, a multidisciplinary creative based in Mexico with a passion for tourism, photography, and music. I collaborate with emerging Cuban artists to shape sound, image, and audience reach. My work blends hands-on production, artist development, and visual storytelling to energize independent projects and create meaningful opportunities.

As the founder of Gitana Media, I handle A&R, ghost production, distribution, and coaching, while also managing branding, events, and photography. I’m drawn to projects that fuse culture, creativity, and entrepreneurship, and I love building communities around innovative music and storytelling.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Spanish; Castilian
Fluent
Italian
Fluent
German
Beginner
French
Beginner
Portuguese
Beginner
Catalan; Valencian
Beginner

Work Experience

Founder at Gitana Media
June 1, 2020 - Present
Independent music production management project focused on emerging Cuban artists. The goal is to promote, energize, find distribution solutions and create opportunities for innovative and alternative artists. Roles include A&R ghost producer, music distribution, promotion, artist coaching and management, event booker, photography and design, copyright manager.
Customer Service Analyst at MoGi Group
April 1, 2021 - June 1, 2024
Customer Service Analyst: remote role supporting gaming clients using Slack, Discord, Zendesk, and Gecko App.
Music & Artist Profile Development, Distribution & Marketing at Robert Armas y Conquistadores de la Salsa
February 1, 2018 - March 1, 2020
Music & artist profile development, distribution, marketing and online communication; experience with YouTube, TuneCore, and Google Ads.
Brand Builder at Check-in Bocas Real Estate & Holidays Rentals
March 1, 2015 - November 1, 2019
Brand Builder for eco-friendly holidays rental business in the tropical forest in Panama; promoted sustainable tourism; created employment for local families; implemented recycling and waste management.
Customer Service/Junior Project Manager at eKomi Deutschland GmbH
November 1, 2013 - November 1, 2014
Customer Success and Operations; onboarding clients to eKomi platforms; liaised between clients and technical team; ensured smooth onboarding and support.
Customer Service Specialist / Complaints Handling at HouseTrip
November 1, 2012 - May 1, 2013
Guest and Proprietary support via phone/email/chat; managed bookings queries, resolved complaints, and provided product feedback for quality improvements.
Technical Support - Apple Care Italy at Apple Italia
July 1, 2011 - September 1, 2012
Technical support for iOS devices; trained on new products; provided pre- and post-sale support; handled B2C and B2B inquiries; SLA adherence.
Brand & Music Distribution / Management at Cubamusic.com
November 1, 2009 - June 1, 2011
Promoted Cuban music online; distributed audiovisual material; provided management services to Cuban artists.
Consumer Services Representative at Atrapalo.com
June 1, 2008 - October 1, 2009
Inbound support queries by phone, email, chat or fax; advertised products, offers and payment methods; guided follow-up and supported Sales.
Customer Services Representative at Orizzonia Corporacion. Iberojet
December 1, 2007 - May 1, 2008
B2B inbound support for travel products; explained holidays details to travel agents; managed bookings, hotel, transfers, and excursions.

Education

MBA Tourism at UdG
March 28, 2013 - March 28, 2016
Tourism Management at Universitat de Girona
January 1, 2006 - December 31, 2009
Architecture Conservation Management at Dieffe Course
January 1, 2010 - January 1, 2010
Philosophy at University of Havana
January 1, 1999 - January 1, 2001
Fotografia Documental at EFC Habana Curso Basico
January 1, 2017 - January 1, 2017
Fotografia Documental at Escuela Fotografia Creativa de La Habana
January 1, 2017 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Education
    uniE603 Pino y Columpio - Adrian Aguiar, J.Formell
    guitar track composition arrangement production instrumental soundtrack music
    uniE603 Eleggua
    music vocal electronic afrohouse house tribal organic
    uniE603 En Aras de Querer, funk, latin, cuban, fusion
    music vocal master