Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Malena Portuondo, a multidisciplinary creative based in Mexico with a passion for tourism, photography, and music. I collaborate with emerging Cuban artists to shape sound, image, and audience reach. My work blends hands-on production, artist development, and visual storytelling to energize independent projects and create meaningful opportunities. As the founder of Gitana Media, I handle A&R, ghost production, distribution, and coaching, while also managing branding, events, and photography. I’m drawn to projects that fuse culture, creativity, and entrepreneurship, and I love building communities around innovative music and storytelling.…I’m Malena Portuondo, a multidisciplinary creative based in Mexico with a passion for tourism, photography, and music. I collaborate with emerging Cuban artists to shape sound, image, and audience reach. My work blends hands-on production, artist development, and visual storytelling to energize independent projects and create meaningful opportunities. As the founder of Gitana Media, I handle A&R, ghost production, distribution, and coaching, while also managing branding, events, and photography. I’m drawn to projects that fuse culture, creativity, and entrepreneurship, and I love building communities around innovative music and storytelling.

Malena Portuondo





I’m Malena Portuondo, a multidisciplinary creative based in Mexico with a passion for tourism, photography, and music. I collaborate with emerging Cuban artists to shape sound, image, and audience reach. My work blends hands-on production, artist development, and visual storytelling to energize independent projects and create meaningful opportunities. As the founder of Gitana Media, I handle A&R, ghost production, distribution, and coaching, while also managing branding, events, and photography. I’m drawn to projects that fuse culture, creativity, and entrepreneurship, and I love building communities around innovative music and storytelling.…I’m Malena Portuondo, a multidisciplinary creative based in Mexico with a passion for tourism, photography, and music. I collaborate with emerging Cuban artists to shape sound, image, and audience reach. My work blends hands-on production, artist development, and visual storytelling to energize independent projects and create meaningful opportunities. As the founder of Gitana Media, I handle A&R, ghost production, distribution, and coaching, while also managing branding, events, and photography. I’m drawn to projects that fuse culture, creativity, and entrepreneurship, and I love building communities around innovative music and storytelling.

Available to hire

I’m Malena Portuondo, a multidisciplinary creative based in Mexico with a passion for tourism, photography, and music. I collaborate with emerging Cuban artists to shape sound, image, and audience reach. My work blends hands-on production, artist development, and visual storytelling to energize independent projects and create meaningful opportunities.

As the founder of Gitana Media, I handle A&R, ghost production, distribution, and coaching, while also managing branding, events, and photography. I’m drawn to projects that fuse culture, creativity, and entrepreneurship, and I love building communities around innovative music and storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Italian

Fluent

German

Beginner

French

Beginner

Portuguese

Beginner

Catalan; Valencian

Beginner

Work Experience

Founder at Gitana Media

June 1, 2020 - Present

Independent music production management project focused on emerging Cuban artists. The goal is to promote, energize, find distribution solutions and create opportunities for innovative and alternative artists. Roles include A&R ghost producer, music distribution, promotion, artist coaching and management, event booker, photography and design, copyright manager.

Customer Service Analyst at MoGi Group

April 1, 2021 - June 1, 2024

Customer Service Analyst: remote role supporting gaming clients using Slack, Discord, Zendesk, and Gecko App.

Music & Artist Profile Development, Distribution & Marketing at Robert Armas y Conquistadores de la Salsa

February 1, 2018 - March 1, 2020

Music & artist profile development, distribution, marketing and online communication; experience with YouTube, TuneCore, and Google Ads.

Brand Builder at Check-in Bocas Real Estate & Holidays Rentals

March 1, 2015 - November 1, 2019

Brand Builder for eco-friendly holidays rental business in the tropical forest in Panama; promoted sustainable tourism; created employment for local families; implemented recycling and waste management.

Customer Service/Junior Project Manager at eKomi Deutschland GmbH

November 1, 2013 - November 1, 2014

Customer Success and Operations; onboarding clients to eKomi platforms; liaised between clients and technical team; ensured smooth onboarding and support.

Customer Service Specialist / Complaints Handling at HouseTrip

November 1, 2012 - May 1, 2013

Guest and Proprietary support via phone/email/chat; managed bookings queries, resolved complaints, and provided product feedback for quality improvements.

Technical Support - Apple Care Italy at Apple Italia

July 1, 2011 - September 1, 2012

Technical support for iOS devices; trained on new products; provided pre- and post-sale support; handled B2C and B2B inquiries; SLA adherence.

Brand & Music Distribution / Management at Cubamusic.com

November 1, 2009 - June 1, 2011

Promoted Cuban music online; distributed audiovisual material; provided management services to Cuban artists.

Consumer Services Representative at Atrapalo.com

June 1, 2008 - October 1, 2009

Inbound support queries by phone, email, chat or fax; advertised products, offers and payment methods; guided follow-up and supported Sales.

Customer Services Representative at Orizzonia Corporacion. Iberojet

December 1, 2007 - May 1, 2008

B2B inbound support for travel products; explained holidays details to travel agents; managed bookings, hotel, transfers, and excursions.