I am a communications lead, storyteller and brand strategist with 20 years of experience helping organisations turn complex ideas into clear, emotive narratives. I bring together strategic thinking, copywriting, digital content, marketing and relationship building to help organisations find their voice and connect meaningfully with their audiences.

Giulia Borgioli-Jones

I am a communications lead, storyteller and brand strategist with 20 years of experience helping organisations turn complex ideas into clear, emotive narratives. I bring together strategic thinking, copywriting, digital content, marketing and relationship building to help organisations find their voice and connect meaningfully with their audiences.

Available to hire

I am a communications lead, storyteller and brand strategist with 20 years of experience helping organisations turn complex ideas into clear, emotive narratives. I bring together strategic thinking, copywriting, digital content, marketing and relationship building to help organisations find their voice and connect meaningfully with their audiences.

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Work Experience

Marketing and Communications Coordinator at New Zealand Institute of Landscape Architects Tuia Pito Ora
January 1, 2025 - Present
Coordinates marketing and communications activities, including content development, digital communications, stakeholder engagement and brand-aligned promotional activity.
Marketing and Communications Consultant at Directions Advertising Agency
January 1, 2019 - January 1, 2025
Delivered communications, marketing and digital consultancy services, developing strategic messaging, copy, promotional materials, content and brand-aligned campaigns for clients.
Fundraising and Communications Coordinator at Christchurch Coastal Pathway Group
January 1, 2017 - December 31, 2017
Supported fundraising and communications initiatives, public engagement, promotional activity and stakeholder relationships for a community-focused coastal pathway project.
Marketing and Communications at The Court Theatre
January 1, 2013 - December 31, 2013
Supported marketing and communications activity for a performing arts organisation, helping promote productions and engage audiences through written and digital content.
Marketing and Communications Coordinator at Foot Science International
January 1, 2013 - January 1, 2017
Managed marketing and communications activities, including brand implementation, publications, digital content, events, sponsorship opportunities and stakeholder communications.
Marketing and Outreach Coordinator at University of Canterbury
January 1, 2012 - December 31, 2012
Coordinated marketing and outreach communications to support engagement with university audiences and external stakeholders.
Marketing Coordinator at SOMO Creative
January 1, 2012 - December 31, 2012
Supported creative marketing projects, promotional communications, content development and coordination of marketing materials.
Communications Adviser at Christchurch City Council
January 1, 2012 - January 1, 2013
Provided communications support, including media liaison, public information, copywriting, communication planning and monitoring of media coverage.
Website Editor at Puke Ariki Museum Library and Visitor Centre
January 1, 2011 - December 31, 2011
Edited and maintained website content, ensuring information was relevant, accessible and aligned with visitor and organisational needs.
Communications Adviser at National Library of New Zealand
January 1, 2010 - December 31, 2010
Provided communications support through copywriting, content coordination, stakeholder liaison and public-facing communications.
Communications Coordinator at Govett-Brewster Art Gallery
January 1, 2010 - January 1, 2011
Managed communications and online content for an art gallery, including website development, promotional materials, media activity and audience engagement.

Education

Bachelor of Communication, major in Communication Management and minor in Media Studies at Massey University
January 1, 2009 - January 1, 2009

Qualifications

Knowledge Bites: Content Marketing
January 1, 2015 - September 4, 2026
Knowledge Bites: Course 1
January 1, 2015 - September 4, 2026
Writing From The Roots
January 1, 2024 - September 4, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Government, Education, Professional Services, Consumer Goods