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I’m a performance marketer focused on optimizing Meta and TikTok campaigns to drive tangible business results. I excel at diagnosing KPIs, aligning data-driven strategies with business goals, and managing multi-account portfolios. I communicate insights clearly to stakeholders and continuously seek operational improvements. With hands-on experience across SMB accounts and end-to-end campaign optimization, I leverage advanced attribution, creative testing, and value-based budgeting to boost lead quality and revenue while reducing costs.…I’m a performance marketer focused on optimizing Meta and TikTok campaigns to drive tangible business results. I excel at diagnosing KPIs, aligning data-driven strategies with business goals, and managing multi-account portfolios. I communicate insights clearly to stakeholders and continuously seek operational improvements. With hands-on experience across SMB accounts and end-to-end campaign optimization, I leverage advanced attribution, creative testing, and value-based budgeting to boost lead quality and revenue while reducing costs.

Giuseppe Distefano

Marketing Strategist, Growth Marketer, Product Marketer, +2

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I’m a performance marketer focused on optimizing Meta and TikTok campaigns to drive tangible business results. I excel at diagnosing KPIs, aligning data-driven strategies with business goals, and managing multi-account portfolios. I communicate insights clearly to stakeholders and continuously seek operational improvements. With hands-on experience across SMB accounts and end-to-end campaign optimization, I leverage advanced attribution, creative testing, and value-based budgeting to boost lead quality and revenue while reducing costs.…I’m a performance marketer focused on optimizing Meta and TikTok campaigns to drive tangible business results. I excel at diagnosing KPIs, aligning data-driven strategies with business goals, and managing multi-account portfolios. I communicate insights clearly to stakeholders and continuously seek operational improvements. With hands-on experience across SMB accounts and end-to-end campaign optimization, I leverage advanced attribution, creative testing, and value-based budgeting to boost lead quality and revenue while reducing costs.

Available to hire

I’m a performance marketer focused on optimizing Meta and TikTok campaigns to drive tangible business results. I excel at diagnosing KPIs, aligning data-driven strategies with business goals, and managing multi-account portfolios. I communicate insights clearly to stakeholders and continuously seek operational improvements.

With hands-on experience across SMB accounts and end-to-end campaign optimization, I leverage advanced attribution, creative testing, and value-based budgeting to boost lead quality and revenue while reducing costs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Portuguese

Beginner

Work Experience

Ads Manager Specialist (TikTok) at Genpact

March 1, 2026 - Present

Leading the New Revenue Project for the Italian market, focusing on account growth and ad performance. Overseeing end-to-end TikTok advertising campaigns to drive scalable revenue for Italian business partners. Providing expert consultancy on ad optimization, creative best practices, and TikTok’s marketing suite.

Marketing Specialist Pro at Meta (via Teleperformance)

April 1, 2025 - March 31, 2026

Managed 50+ SMB accounts across multiple verticals, delivering an average ROI increase of 25%. Implemented an advanced attribution model to improve lead quality while reducing CPR by 65%. Reorganized accounts with autonomous learning algorithms, boosting ROAS from 2.3 to 7.0 and increasing qualified traffic by ~100%.

Commercial Director at AutomaticService4.0

January 1, 2024 - June 30, 2024

Developed commercial strategies and negotiated contracts to boost local sales and market presence.

Sales Accountant at Finregola S.p.A.

April 1, 2023 - April 30, 2023

Developed personalized loan plans for clients based on financial metrics and needs.

Customer Service Specialist at Covisian S.p.A.

September 1, 2021 - December 31, 2021

Provided remote assistance to 120+ clients and troubleshot issues with a 95%+ success rate.