I’m a performance marketing and paid media specialist with 6+ years of experience building and scaling user acquisition campaigns across international markets. I focus on measurable growth—planning, configuring, monitoring, and optimizing full-funnel paid media across Google Ads, programmatic channels, and paid social. In my latest role, I drive user acquisition for mobile entertainment and Value Added Services (VAS), managing budgets, bidding strategies, audience and creative testing, and conversion tracking to keep CPA and acquisition costs within target. My background spans luxury fashion e-commerce, where I managed high-impact Display, Video, YouTube, and retargeting campaigns using DV360, Campaign Manager 360, and Criteo, turning data analysis into actionable reporting and continuous optimization.

Giuseppe Da Campo

I’m a performance marketing and paid media specialist with 6+ years of experience building and scaling user acquisition campaigns across international markets. I focus on measurable growth—planning, configuring, monitoring, and optimizing full-funnel paid media across Google Ads, programmatic channels, and paid social. In my latest role, I drive user acquisition for mobile entertainment and Value Added Services (VAS), managing budgets, bidding strategies, audience and creative testing, and conversion tracking to keep CPA and acquisition costs within target. My background spans luxury fashion e-commerce, where I managed high-impact Display, Video, YouTube, and retargeting campaigns using DV360, Campaign Manager 360, and Criteo, turning data analysis into actionable reporting and continuous optimization.

Available to hire

I’m a performance marketing and paid media specialist with 6+ years of experience building and scaling user acquisition campaigns across international markets. I focus on measurable growth—planning, configuring, monitoring, and optimizing full-funnel paid media across Google Ads, programmatic channels, and paid social.

In my latest role, I drive user acquisition for mobile entertainment and Value Added Services (VAS), managing budgets, bidding strategies, audience and creative testing, and conversion tracking to keep CPA and acquisition costs within target. My background spans luxury fashion e-commerce, where I managed high-impact Display, Video, YouTube, and retargeting campaigns using DV360, Campaign Manager 360, and Criteo, turning data analysis into actionable reporting and continuous optimization.

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Language

English
Advanced
Italian
Fluent

Work Experience

Media Buyer at Cookies Digital
September 1, 2024 - Present
Planned, configured, monitored, and optimized user acquisition campaigns on Google Ads (Search, Performance Max, Display, YouTube, Demand Gen), DV360, and Pangle for mobile entertainment and VAS products across international markets. Managed budgets and bidding strategies, ran creative and audience testing, and delivered data analysis and reporting to scale campaigns while keeping acquisition costs within target. Oversaw conversion tracking and used insights to improve performance iteratively.
Marketing Specialist (Media Buyer, Google Ads & Programmatic) at Cookies Digital
September 1, 2024 - Present
Plan, configure, monitor, and optimize user acquisition campaigns on Google Ads (Search, Performance Max, Display, YouTube, Demand Gen), DV360, and Pangle for mobile entertainment and VAS products across international markets. Own budget management and bidding strategy, run creative and audience testing, and analyze performance data to scale campaigns while keeping acquisition costs within target. Produce reporting and insights to support growth decisions across channels and geographies.
Digital Display Executive at YOOX NET-A-PORTER Group
September 1, 2022 - August 31, 2024
Independently planned, configured, monitored, and optimized display, video, retargeting, and YouTube campaigns across funnel stages. Managed media budgets up to €3M per month using DV360, Campaign Manager 360, and Criteo. Performed performance analysis and reporting with Excel and Looker Studio, and handled vendor relationships to meet KPIs for a luxury fashion e-commerce business.
Display & Programmatic Specialist at LUISAVIAROMA S P A
July 1, 2020 - August 31, 2022
Planned, configured, and optimized Display, Video, YouTube, and Twitch campaigns using DV360 and Campaign Manager 360. Launched campaigns for designer collections and managed retargeting and vendor relationships to support performance goals in an international luxury e-commerce environment.

Education

Master's Degree at IULM University
January 1, 2020 - December 31, 2020
Bachelor's Degree at Messina University
January 1, 2018 - December 31, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Gaming, Education, Other