I’m a performance marketing and paid media specialist with 6+ years of experience building and scaling user acquisition campaigns across international markets. I focus on measurable growth—planning, configuring, monitoring, and optimizing full-funnel paid media across Google Ads, programmatic channels, and paid social.
In my latest role, I drive user acquisition for mobile entertainment and Value Added Services (VAS), managing budgets, bidding strategies, audience and creative testing, and conversion tracking to keep CPA and acquisition costs within target. My background spans luxury fashion e-commerce, where I managed high-impact Display, Video, YouTube, and retargeting campaigns using DV360, Campaign Manager 360, and Criteo, turning data analysis into actionable reporting and continuous optimization.
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