Matteo Gizzi

Managed store visuals and merchandising for EA7 in Milan, aligning with brand guidelines and seasonal campaigns to drive sales and brand coherence.

Analyze d sales performance and KPIs to guide visual and commercial decisions; Collaborate with cross-functional teams (VM, retail, buying, external suppliers) to deliver complex projects from concept to execution; Work on special projects and high-profile initiatives, including Milano Cortina 2026 Winter Olympics, developing bespoke visual concepts and installations; Design and coordinate visual installations for multiple stores in Italy and internationally, adapting global guidelines to local contexts while preserving brand coherence; Create impactful windows, displays, and in-store layouts that guide the customer through a curated in-store experiences and promotional activities that reflect the brand’s heritage and style codes.

Developed store layouts and space-planning strategies driven by performance insights and product rotation in a high-traffic, multi-brand environment; Analyzed sales performance and market trends across categories, collaborating with buyers and suppliers to optimize assortments and sell-through; Forecasted sales and profitability to support merchandising decisions and maximize customer interest in a dynamic environment; Balanced commercial goals and visual clarity to enhance product visibility, customer flow, and brand differentiation.