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I am a strategic influencer marketing leader with 7+ years of experience building creator ecosystems and managing end-to-end campaigns across Sub-Saharan Africa. I have a proven track record of scaling programs from zero to 5,000+ managed creators and driving partnership revenue. I have deep expertise in the Sub Sahara Africa market with established relationships across major brands, talent agencies, and 15,000+ creators spanning TikTok, Instagram, YouTube, and emerging platforms.…I am a strategic influencer marketing leader with 7+ years of experience building creator ecosystems and managing end-to-end campaigns across Sub-Saharan Africa. I have a proven track record of scaling programs from zero to 5,000+ managed creators and driving partnership revenue. I have deep expertise in the Sub Sahara Africa market with established relationships across major brands, talent agencies, and 15,000+ creators spanning TikTok, Instagram, YouTube, and emerging platforms.

Gladys Cheruiyot

Influencer Marketing Manager, Content Creator, Marketing Strategist, +2

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I am a strategic influencer marketing leader with 7+ years of experience building creator ecosystems and managing end-to-end campaigns across Sub-Saharan Africa. I have a proven track record of scaling programs from zero to 5,000+ managed creators and driving partnership revenue. I have deep expertise in the Sub Sahara Africa market with established relationships across major brands, talent agencies, and 15,000+ creators spanning TikTok, Instagram, YouTube, and emerging platforms.…I am a strategic influencer marketing leader with 7+ years of experience building creator ecosystems and managing end-to-end campaigns across Sub-Saharan Africa. I have a proven track record of scaling programs from zero to 5,000+ managed creators and driving partnership revenue. I have deep expertise in the Sub Sahara Africa market with established relationships across major brands, talent agencies, and 15,000+ creators spanning TikTok, Instagram, YouTube, and emerging platforms.

Available to hire

I am a strategic influencer marketing leader with 7+ years of experience building creator ecosystems and managing end-to-end campaigns across Sub-Saharan Africa. I have a proven track record of scaling programs from zero to 5,000+ managed creators and driving partnership revenue.

I have deep expertise in the Sub Sahara Africa market with established relationships across major brands, talent agencies, and 15,000+ creators spanning TikTok, Instagram, YouTube, and emerging platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Swahili

Fluent

Work Experience

Partnerships Manager, Sub-Saharan Africa at TikTok PTE Ltd.

May 1, 2024 - May 1, 2024

Built and monetized TikTok's creator and brand ecosystem across Kenya, Nigeria, South Africa, and Ghana from near-zero baseline to 5,000+ managed creators generating substantial partnership revenue. Led influencer campaigns end-to-end, developed partner communication strategy for 15,000+ creators, and managed cross-functional crisis response.

Digital Marketing Manager at Transsion Holdings

August 1, 2019 - August 1, 2019

Led digital strategy, influencer marketing, and revenue generation for Vskit, Palmstore, and PalmAds across East Africa. Built a network of 1,500+ influencers, delivering app download uplift and sustained brand visibility while developing go-to-market campaigns and localized content strategies.