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As a Senior UX/Visual Designer with over 19 years of experience, I have built my career on transforming complex brand requirements into high-performing visual assets. My background spans from agile startups to global corporations, giving me the versatility to deliver original artwork that resonates across both physical and digital touchpoints.…

Glenn Generao

Brand Designer, Graphic Designer, UX Designer, +3

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As a Senior UX/Visual Designer with over 19 years of experience, I have built my career on transforming complex brand requirements into high-performing visual assets. My background spans from agile startups to global corporations, giving me the versatility to deliver original artwork that resonates across both physical and digital touchpoints.…

Available to hire

As a Senior UX/Visual Designer with over 19 years of experience, I have built my career on transforming complex brand requirements into high-performing visual assets. My background spans from agile startups to global corporations, giving me the versatility to deliver original artwork that resonates across both physical and digital touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Lead UX/Visual Designer at RM5 Consulting

January 1, 2025 - Present

Lead UX/Visual Designer focusing on building a white-label marketing system and brand-consistent materials; improved clarity and visual impact for client projects; responsible for logos, color palettes, and adaptable brand assets.

Senior UX/Visual Designer at Priceline Partner Solutions

December 31, 2024 - October 10, 2025

Led creative strategy and execution for white-label experiences; directed campaigns including Black Friday; designed scalable brand visuals; collaborated with content and marketing to ensure strong emotional appeal across digital channels.

Senior UX/Visual Designer at Priceline.com

December 31, 2020 - October 10, 2025

Led creative strategy and execution for a white-label raffle platform and brand-consistent marketing materials; built adaptable logos/color palettes to ensure cohesive visuals across partner brands; contributed to high-profile campaigns.

Senior UX/Visual Designer at Priceline.com

January 1, 2020 - October 10, 2025

Directed the creative execution for Priceline’s Black Friday Sale, increasing click-through rate by 5% and bookings by 4% through bold visual design and effective call-to-action hierarchy. Redesigned email templates and refreshed visual branding to improve balance, color harmony, and typographic hierarchy, boosting daily email engagement by 10%. Collaborated with content and marketing teams on high-profile campaigns, including Super Bowl ads, ensuring consistent brand expression and strong emotional appeal across digital channels.

Senior UX/Visual Designer at Priceline Partner Solutions

January 1, 2024 - October 10, 2025

Led creative strategy and execution for a white-label raffle platform, delivering a clean, easy-to-use experience that emphasized clarity and visual impact. Designed a white-label marketing system enabling companies to generate brand-consistent materials (posters, brochures, etc.) with adaptable logos and color palettes—ensuring cohesive and polished brand visuals.

Lead UX/Visual Designer at RM5 Consulting

January 1, 2025 - Present

Lead UX/Visual Designer providing strategic and hands-on design leadership across client engagements, driving user-centered design outcomes and cohesive visual identities.

Senior UX/Visual Designer at Priceline Partner Solutions

January 1, 2004 - December 31, 2020

Scalable Partner Solutions: Designed a customizable white-label package solution for United Airlines, driving a 10% year-over-year increase in package bookings. Stakeholder Alignment & Sales Support: Collaborated with sales teams to develop high-fidelity presentation decks and visual materials that secured major partnerships with AAA, United Airlines, Spirit Airlines, and Chase.