I'm Gloria Melfi, a seasoned art director and designer specializing in fashion, photography, illustration, and branding. I help brands translate ideas into compelling marketing visuals across print, editorial, and digital channels, from concept to production. As a business owner and cross-disciplinary collaborator, I bring expertise in interior design, architectural drawing, storyboards, and styling to every project. I thrive on client partnerships, clear communication, and delivering design excellence that drives growth and brand resonance.…

Gloria Melfi

PRO

I'm Gloria Melfi, a seasoned art director and designer specializing in fashion, photography, illustration, and branding. I help brands translate ideas into compelling marketing visuals across print, editorial, and digital channels, from concept to production. As a business owner and cross-disciplinary collaborator, I bring expertise in interior design, architectural drawing, storyboards, and styling to every project. I thrive on client partnerships, clear communication, and delivering design excellence that drives growth and brand resonance.…

Available to hire

I’m Gloria Melfi, a seasoned art director and designer specializing in fashion, photography, illustration, and branding. I help brands translate ideas into compelling marketing visuals across print, editorial, and digital channels, from concept to production.

As a business owner and cross-disciplinary collaborator, I bring expertise in interior design, architectural drawing, storyboards, and styling to every project. I thrive on client partnerships, clear communication, and delivering design excellence that drives growth and brand resonance.

See more

Language

English
Fluent

Work Experience

Owner/General Manager at GLORIA MELFI DESIGNS
January 1, 2002 - Present
Provide art, graphic design, photo styling and creative consulting services to clients that include Taunton Press, Bloomingdales, Boardroom Inc., Swiss Army Brands, Army Aviation, Professional Marketing Services Inc., Florez Design Architectural Studios, Night Hawk Brewing Company and The Golf Digest Companies. Work in partnership with clients and companies that include marketing, advertising and creative teams to discuss product branding and imaging, linked to targeted demographics. Function as a solutions provider, linking creative consulting services to clients’ broader vision of market share and revenue growth. Build client-focused partnerships by sharing ownership/accountability for achievement of customer expectations. Handle design process from conception to installation. Create story boards and perspective illustrations/layouts.
Associate Art Director/Art Director at TAUNTON PRESS, THREADS MAGAZINE
February 1, 2008 - May 1, 2015
Designed and managed production of a national fashion and sewing publication; all core issues and all special interest publications. Oversaw artwork and photo shoots as well as illustrations, color work, artists and models. Styled product and fashion, scouted and secured photo locations. Managed production process from initial concept to cross-functional input, print/layout and publication preflight.
Art Director - Golf World Business, Tennis Buyer’s Guide Magazine at The Golf Digest Companies
September 1, 1991 - December 1, 2001
Oversaw all design, photography, illustrations and color work for a national trade publication. Supervised, coached and developed a high performance art staff and freelance artists. Coordinated all creative projects including scouting photo locations, hiring models, photographers and hair/makeup. Worked directly with advertising clients, sales and marketing teams to address clients’ needs. Facilitated discussions with internal creative teams to align objectives, trends and branding with business goals.
Art Director - Promotion Department, USTA Magazine at NYT COMPANY MAGAZINE GROUP
December 1, 1986 - September 1, 1991
Designed and created materials to support efforts for selling ad pages, books and video for three national magazines and two trade publications. Developed a professional and creative team with oversight for art direction and design for all national and regional pages of tennis and USTA Magazine.

Education

Bachelor of Fine Arts at Fairfield University
September 2, 1982 - May 15, 1986
Certificate in Interior Design at Fairfield University
September 3, 1999 - May 13, 2003
Certificate in Children’s Literature at Institute of Children’s Literature
January 11, 1996 - February 10, 1998

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Other
    uniE621 Multiple pages for Threads magazine 1
    Threads magazine feature pages are about sewing clothes and bedding. The clean layouts are sophisticated and informative.…
    uniE621 Multiple pages for Threads magazine 2
    Feature pages for Threads magazine are about how to sew clothing/drapes, etc. They provide a refreshing was to learn about sewing.…
    uniE621 Multiple pages for Threads magazine 3
    Threads feature pages explain how to use ribbon and create quilted items. These creative opening pages are easy to understand.…
    uniE621 Mulltiple pages for Threads magazine 4
    These magazine pages examine fabric types and how they can be used. The open concept design makes the content accessible to readers.…
    uniE621 Thread magazine features/department 1a
    Two-page spread features and departments for 'how to sew' articles are cleanly designed.…
    uniE621 Threads magazine features/departments 2a
    These pages showcase single page opening features and fashion departments. Design is straightforward and informative.…
    uniE621 Threads magazine features/departments 3a
    These two-page spreads are samples of 'how-to-sew' instructional features. The departments are fun, back-of-book pages.…
    uniE621 Beer can for notable hockey team player
    Package design for a beer can - Dangerous Dan hockey player.…
    uniE621 Beer can for Nighthawk Light beer
    Package design for beer can - New Haven Nighthawk hockey team.…
    paper Beer can label designs
    Unique beer can designs for hockey fans who are serious about their beer and their team.…
    paper Dajio logo
    New logo design for a remote, upscale island restaurant with a discerning clientele.…
    uniE621 Multiple covers for eBooks on wellness
    These eBooks are designed for a wellness book publishing group. The books focus on specific ailments and provide remedies/treatments for those medical problems.…