Gloria Melfi

Designed and managed production of a national fashion and sewing publication; all core issues and all special interest publications. Oversaw artwork and photo shoots as well as illustrations, color work, artists and models. Styled product and fashion, scouted and secured photo locations. Managed production process from initial concept to cross-functional input, print/layout and publication preflight.

Provide art, graphic design, photo styling and creative consulting services to clients that include Taunton Press, Bloomingdales, Boardroom Inc., Swiss Army Brands, Army Aviation, Professional Marketing Services Inc., Florez Design Architectural Studios, Night Hawk Brewing Company and The Golf Digest Companies. Work in partnership with clients and companies that include marketing, advertising and creative teams to discuss product branding and imaging, linked to targeted demographics. Function as a solutions provider, linking creative consulting services to clients’ broader vision of market share and revenue growth. Build client-focused partnerships by sharing ownership/accountability for achievement of customer expectations. Handle design process from conception to installation. Create story boards and perspective illustrations/layouts.

Oversaw all design, photography, illustrations and color work for a national trade publication. Supervised, coached and developed a high performance art staff and freelance artists. Coordinated all creative projects including scouting photo locations, hiring models, photographers and hair/makeup. Worked directly with advertising clients, sales and marketing teams to address clients’ needs. Facilitated discussions with internal creative teams to align objectives, trends and branding with business goals.