George Lovesy

Create concept art and provide visual direction for unannounced game projects. Manage and mentor one direct-report artist, guiding artists across teams (including environment art) on layout, lighting, composition, and visual consistency. Built the environment production pipeline from scratch, defining stages from visual proposals and concept exploration through blockout, art development, and final delivery. Established approval checkpoints, modular asset/reuse standards, and delivery requirements to clarify progress and resolve design issues ahead of polish. Manage artist recruitment, including portfolio review, interviews, art-test evaluation, and final selection.

As one of the earliest hires on Icarus, helped establish the game’s art direction and studio art pipelines. Developed character, creature, prop, and environment concepts, contributing across the game’s visual development. Collaborated closely with design and other departments to translate gameplay requirements into visual designs and support production.

Designed characters, creatures, and environments, as well as a wide range of in-game items including armour, weapons, and accessories. Created skill and buff icons to clearly communicate gameplay concepts. Designed extensive store cosmetics (character designs, skins, pets, weapons, and armour sets).