Hi, I’m Ang Gin Mei, a hands-on Product and Brand Marketing professional with a strong track record in FMCG across NPD, packaging innovation, regulatory compliance, and go-to-market campaigns. I enjoy translating consumer insights into practical product roadmaps and compelling brand stories that drive growth. I’m always eager for new challenges to broaden my knowledge, collaborate with cross-functional teams, and contribute to innovative brands. I have experience leading end-to-end product development, optimizing margins, and coordinating multi-market regulatory requirements, with a collaborative, solution-focused mindset and a passion for delivering value to both consumers and the business.…

ANG GIN MEI

Hi, I’m Ang Gin Mei, a hands-on Product and Brand Marketing professional with a strong track record in FMCG across NPD, packaging innovation, regulatory compliance, and go-to-market campaigns. I enjoy translating consumer insights into practical product roadmaps and compelling brand stories that drive growth. I’m always eager for new challenges to broaden my knowledge, collaborate with cross-functional teams, and contribute to innovative brands. I have experience leading end-to-end product development, optimizing margins, and coordinating multi-market regulatory requirements, with a collaborative, solution-focused mindset and a passion for delivering value to both consumers and the business.…

Available to hire

Hi, I’m Ang Gin Mei, a hands-on Product and Brand Marketing professional with a strong track record in FMCG across NPD, packaging innovation, regulatory compliance, and go-to-market campaigns. I enjoy translating consumer insights into practical product roadmaps and compelling brand stories that drive growth. I’m always eager for new challenges to broaden my knowledge, collaborate with cross-functional teams, and contribute to innovative brands.

I have experience leading end-to-end product development, optimizing margins, and coordinating multi-market regulatory requirements, with a collaborative, solution-focused mindset and a passion for delivering value to both consumers and the business.

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Language

English
Fluent
Malay
Advanced
Chinese
Fluent

Work Experience

Brand Manager - Global Marketing at Mamee Double -Decker Distribution (M) Sdn Bhd
August 1, 2024 - Present
Led market analysis and consumer insights to identify growth opportunities and monitor competition; leveraged analytics to measure brand performance and adjust strategies. Directed end-to-end NPD roadmaps and product launches with P&L oversight. Led continuous improvement initiatives for existing products to enhance performance and margins through cost optimization and packaging innovations. Collaborated with regulatory, legal, and QA teams to ensure regulatory compliance for export markets (EU, UK, China). Coordinated marketing campaigns with sales and distributors; managed the annual A&P budget.
Assistant Brand Manager - Innovation at Universal Robina Munchy’s (Urmunchy’s)
June 1, 2022 - August 1, 2024
Led market analysis and consumer insights to inform product development; developed and managed NPD roadmaps; led cross-functional teams through ideation, feasibility, development and launch. Oversaw P&L for new products, monitored post-launch performance, and proposed improvements. Directed margin enhancement initiatives via cost optimization and packaging innovation. Led marketing campaigns and promotions, and managed annual A&P budget.
Senior Product Executive (Marketing) at Network Foods Malaysia
September 1, 2020 - June 1, 2022
Led NPD across the product lifecycle from ideation to launch; conducted market and consumer research; managed P&L for new products; monitored post-launch performance and proposed improvements. Supported product improvement and margin enhancement initiatives, and contributed to marketing campaigns. Managed annual marketing budget and NPD performance monitoring.
Research And Development Executive at Network Foods Industries Sdn. Bhd
August 1, 2018 - September 1, 2020
Led product development, reviewed formulations and processes to optimize quality and cost-effectiveness; ensured regulatory compliance and reviewed labeling for multiple markets; conducted sensory evaluations to ensure product quality and consumer satisfaction.
Research And Development Executive at Beryl’s Chocolate & Confectionery
June 1, 2016 - July 1, 2018
Led product development, reviewed formulations and processes to optimize quality and cost-effectiveness; ensured regulatory compliance and labeling for markets; conducted sensory evaluations and collaborated with marketing for market insights; coordinated trials and packaging development; maintained documentation and supplier audits.
Quality Assurance (Intern) at Munchy Food Industries Sdn. Bhd
January 1, 2015 - April 1, 2015
Maintained food safety and quality assurance activities; monitored raw materials and packaging; analyzed microbiology contamination; drafted QA policies and procedures; interpreted quality assurance standards and conducted data analysis to identify improvement opportunities; assisted with supplier audits and inspection systems.

Education

Bachelor of Science (Honours) in Food Science at Tunku Abdul Rahman University College
January 1, 2014 - January 31, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Consumer Goods, Retail, Professional Services, Other
    paper Mister Potato Campaign in Jordan

    To drive sales by running campaign in overseas market