Godsgift Ezeala
I’m a performance marketing and GTM consultant with 7+ years of hands-on experience growing app, subscription, and eCommerce businesses across the UK, Africa, and North America.
About
I’m a performance marketing and GTM consultant with 7+ years of hands-on experience growing app, subscription, and eCommerce businesses across the UK, Africa, and North America. I specialize in paid acquisition and growth across Google Ads and Meta, with a strong measurement mindset—GA4, Google Tag Manager, AppsFlyer/Adjust-style event tracking, and Looker Studio reporting—to turn campaign data into practical optimizations.
I’ve led and improved acquisition programs with large monthly ad budgets, including work that reduced customer acquisition costs dramatically while improving revenue, registrations, and retention. Most recently, I co-founded and grew Soko SQ, onboarding 12,000+ businesses and reaching at least 100% month-on-month growth; with operations paused, I’m now bringing a commercial, side-by-side performance perspective across SaaS, fintech, subscriptions, and mobile app businesses.
- 7 years' experience
- Joined September 2026
Industry experience
- Software & Internet
- Financial Services
- Gaming
- Retail
- Media & Entertainment
- Professional Services
More experts in Milton Keynes, United Kingdom
Work experience· 6 roles
Planned and ran paid acquisition tests for the FIFA World Cup period, comparing push vs popunder traffic and using performance data to decide where to invest further. Built end-to-end measurement across GA4, Google Tag Manager, Microsoft Clarity, and Looker Studio, linking acquisition sources to on-site behavior and registration events. Reviewed campaign and session data to identify attribution gaps and product friction, then delivered recommendations, dashboards, and detailed documentation for the team to implement.
Grew an AI-enabled commerce platform for small businesses to 12,000+ registered businesses using paid social, community, and partnership-led acquisition. Achieved ~£0.15 CPA via Meta campaigns. Used Claude and ChatGPT for audience research, creative/copy iteration, and campaign analysis; built PostHog attribution and acquisition cohorts and ran UTM-driven landing page tests with manual final checks. Developed a paying base of 3,000+ active subscriptions.
Managed acquisition across Google, Meta, and programmatic channels, optimizing sign-up and KYC milestones with monthly budgets above $100K. Acquired 100,000+ users at an average CPA of ~US$0.30 and increased KYC-verified sign-ups by 33% through funnel optimization and campaign improvements. Worked with AppsFlyer, Mixpanel, and Google Tag Manager to enhance event tracking, attribution, and cross-channel reporting.
Education
Certifications and awards
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