Gokce Karabay

Available to hire

I am a content writer and growth expert with 17 years of experience shaping narratives for complex, high-stakes topics, from AI-powered platforms to government programs.

About

I am a content writer and growth expert with 17 years of experience shaping narratives for complex, high-stakes topics, from AI-powered platforms to government programs. I am a Fulbright Scholar with a BA and MA in Advertising, with rich experience working across agencies like Ogilvy, McCann, and LatinWorks, as well as in-house teams including e-Residency of Estonia and Eurora.

Currently, I mentor tech startups and lead marketing and content strategy projects in various sectors including green tech and SaaS. I have a passion for crafting targeted messaging frameworks and developing brand narratives that drive organic growth and engagement. I am also writing my debut AI-focused science fiction novel.

  • 8 years' experience

Languages

  • EnglishFluent
  • TurkishFluent

Industry experience

  • Government
  • Education
  • Media & Entertainment
  • Software & Internet
  • Transportation & Logistics
  • Travel & Hospitality
  • Financial Services
  • Healthcare
  • Energy & Utilities
  • Professional Services

More experts in Tallinn, Estonia

Work experience· 6 roles

Marketing Consultant (Contract-Based)Nov 2023 – Present · 3 yrs 1 mo

Mentoring tech startups in ITU's Istanbul Technical University Acceleration Program. Developed targeted messaging frameworks and content roadmaps for green tech and SaaS/gaming companies. Led agency selection processes and managed diverse projects including website rebuilding and PR campaigns, delivering significant PR value.

Head of Content · Roofit.SolarOct 2023 – Aug 2025 · 1 yr 11 mos

Increased organic leads by 25% through demand generation while leading a team of freelance writers across the EU. Developed comprehensive brand narrative including blog and social media content strategy.

Director of Growth and Marketing · Eurora (AI-powered PaaS)Jul 2022 – Aug 2025 · 3 yrs 2 mos

Led Series A PR campaign development and crafted general messaging targeting technical and financial audiences.

Senior Email & Social Media Manager · e-ResidencyFeb 2022 – Aug 2025 · 3 yrs 7 mos
Senior Content Manager · Synctuition Meditation AppMay 2019 – Aug 2025 · 6 yrs 4 mos
Senior Copywriter & Creative Team Lead · Various Agencies including LatinWorks (US), McCann (Turkey), Ogilvy (Turkey)Jan 2018 – Aug 2025 · 7 yrs 8 mos

Education

MA in Advertising · The University of Texas at Austin2006 – 2008
BA in Advertising and Public Relations · Anadolu University, Turkey2001 – 2005

Testimonials · 5.0 from 1 review

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