I am a content writer and growth expert with 17 years of experience shaping narratives for complex, high-stakes topics, from AI-powered platforms to government programs. I am a Fulbright Scholar with a BA and MA in Advertising, with rich experience working across agencies like Ogilvy, McCann, and LatinWorks, as well as in-house teams including e-Residency of Estonia and Eurora. Currently, I mentor tech startups and lead marketing and content strategy projects in various sectors including green tech and SaaS. I have a passion for crafting targeted messaging frameworks and developing brand narratives that drive organic growth and engagement. I am also writing my debut AI-focused science fiction novel.

Gokce Karabay

Twine
5.0 (1 review)

I am a content writer and growth expert with 17 years of experience shaping narratives for complex, high-stakes topics, from AI-powered platforms to government programs. I am a Fulbright Scholar with a BA and MA in Advertising, with rich experience working across agencies like Ogilvy, McCann, and LatinWorks, as well as in-house teams including e-Residency of Estonia and Eurora. Currently, I mentor tech startups and lead marketing and content strategy projects in various sectors including green tech and SaaS. I have a passion for crafting targeted messaging frameworks and developing brand narratives that drive organic growth and engagement. I am also writing my debut AI-focused science fiction novel.

Available to hire

I am a content writer and growth expert with 17 years of experience shaping narratives for complex, high-stakes topics, from AI-powered platforms to government programs. I am a Fulbright Scholar with a BA and MA in Advertising, with rich experience working across agencies like Ogilvy, McCann, and LatinWorks, as well as in-house teams including e-Residency of Estonia and Eurora.

Currently, I mentor tech startups and lead marketing and content strategy projects in various sectors including green tech and SaaS. I have a passion for crafting targeted messaging frameworks and developing brand narratives that drive organic growth and engagement. I am also writing my debut AI-focused science fiction novel.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
Turkish
Fluent

Work Experience

Marketing Consultant (Contract-Based)
November 1, 2023 - Present
Mentoring tech startups in ITU's Istanbul Technical University Acceleration Program. Developed targeted messaging frameworks and content roadmaps for green tech and SaaS/gaming companies. Led agency selection processes and managed diverse projects including website rebuilding and PR campaigns, delivering significant PR value.
Head of Content at Roofit.Solar
October 31, 2023 - August 26, 2025
Increased organic leads by 25% through demand generation while leading a team of freelance writers across the EU. Developed comprehensive brand narrative including blog and social media content strategy.
Director of Growth and Marketing at Eurora (AI-powered PaaS)
July 31, 2022 - August 26, 2025
Led Series A PR campaign development and crafted general messaging targeting technical and financial audiences.
Senior Email & Social Media Manager at e-Residency
February 28, 2022 - August 26, 2025
Managed creative processes and campaign execution with external partners, translating complex financial topics into engaging content. Contributed to 10% annual growth during the pandemic by pivoting content strategy.
Senior Content Manager at Synctuition Meditation App
May 31, 2019 - August 26, 2025
Boosted wellness app subscriber base by 30% in 6 months and subscriber community by 105%.
Senior Copywriter & Creative Team Lead at Various Agencies including LatinWorks (US), McCann (Turkey), Ogilvy (Turkey)
January 1, 2018 - August 26, 2025
Worked with key clients including Samsung, Philips, Coca-Cola, Ford, Turkish Airlines, Türkiye İş Bank, and GKFX Trading on project-based assignments. Responsible for copywriting and creative team leadership.

Education

MA in Advertising at The University of Texas at Austin
January 1, 2006 - January 1, 2008
BA in Advertising and Public Relations at Anadolu University, Turkey
January 1, 2001 - January 1, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Education, Media & Entertainment, Software & Internet, Transportation & Logistics, Travel & Hospitality, Financial Services, Healthcare, Energy & Utilities, Professional Services